در این ارائه به صورت تخصصی در مورد صنعت گردشگری (آنلاین و آفلاین) با ارائه آمار و ارقام صحبت می‌شود منبع این ارائه اسنپ‌تریپ است

1. Evolution of Online Travel in Iran
Oct 2018

2. Hello… nice to meet you all!
• My name is Vahagn Sarksyan
• I’m the Marketing Manager of Snapptrip
• Snapptrip is an Online Travel Agency. We
are part of Snapp Group (Snapp,
Snappfood, Snappbox, Bamilo)

3. Agenda
• Introduction
• Evolution of digital tourism globally
• Growth of digital tourism in Iran
• Key trends driving future growth

4. 1976
UK releases the first
ever GDS, Travicom
1992
Travicom adds trains,
hotels, airplanes…
1994
Travelweb.com
the first comprehensive
list of hotels
1996
Microsoft
launches Expedia
2000
UGC empowered
discovery (tripadvisor)
Online travel started its journey
more than 20 years ago...

5. 2001
Metasearch
(SkyScanner)
2007
The evolution of
the smartphones
a n d l a u n c h o f
Travel related apps
2008
Release of new P2P
platforms (AirBnB)
2010
Mobile first models
like Hotel Tonight
And it’s been evolving at a rapid pace
since..
2018
Now
2013
Release of
OYO
2015
Travel Perk
2016
Google Trips

6. Inspiration Consideration Booking Preparation Transport Arrival Destination Post-trip
Search
Engine/
Content
Meta
Search
OTAs
Travel
Agents
P2P
Payment
Airlines Hotels
Reviews on
websites
Social
Media
Car RentalPlanners
TaxiSocial
Media
Taxi
GDS

7. Increasing share of travel spend is
shifting online… but still a lot
offline!
Online share of total travel spend (%)
0
15
30
45
60
2014 2015 2016 2017
Europe Eastern Europe U.S & Canada APAC Latin America Middle East
Source: www.phocuswright.com

8. But let’s talk about Iran… and there’s
a lot to talk about!
Iran Turkey England
95
33
12
Iran Turkey England
3.8%3.7%
2.9%
Direct contribution (Billion Dollar) Direct contribution (as percentage)
Source: WTTC

9. Iran EgyptPakistanFranceUnited StatesTurkeyIndiaSaudi ArabiaGermanyChina
13%
10%
9%9%
8%
7%7%7%7%
3%
Annual Spend on Domestic Travel and Tourism as % of
Household Income
We all know inbound tourism can be a lot bigger than it is today.
But there is also a huge opportunity to grow the domestic travel
market in Iran
Source: WTTC, WorldBank
Tourism’s share of total country exports
Iran EgyptPakistanFranceUnited StatesTurkeyIndiaSaudi ArabiaGermanyChina
5%
3%
6%6%
15%
9%
7%
4%
35%
4%
Brand awareness
and association
Awareness and
affordability

10. Cost of stay in Iran is still high !
Average cost of one night stay (5 Stars Hotel) / Average annual income
0.7
0.4
0.7
1.2
Iran Turkey China Franc
e

11. 2006
Hotelyar released the
first hotel reservation
website
2010
Zoraq website released
Last Second website
released to increase
awareness about travel
and tourism
2014
Alibaba to release the first online
flight ticket agency
Hamgardi site released and
empowered travel and discovery in Iran
2015
Pintapin website released
Kojaro released and
empowered travel and
discovery in Iran
Iran’s digital tourism started it’s journey almost ten years after the
international wave…

12. 2016
Wego metasearch website
Shab (P2P)
2017
Otaghak released which
is in Airbnb type and
offers hospitality service.
Tishine site released
which is a metasearch
website.
…but it is catching up quickly
2018
Now

13. Search
Engine/
Content
Meta
Search
OTAs Planners Airlines Car Rental Hotels
Social
Media
Travel
Agents
P2P
Taxi Reviews on
websites
Bus
Word of
mouth
Inspiration Consideration Booking Preparation Transport Arrival Destination Post-trip
Market
place
Train
Local tours
‫ﺧﺎﮐﯽ‬ ‫ﺟﺎده‬
Social
Media
Taxi
GDS

14. Online VS offline distribution of
tourism industry in Iran
4,6k Billion 4k Billion 2,55k Billion 1,6k Billion1,62k Billion
0%
25%
50%
75%
100%
Bus
Online Offline
60%
40%
90%
99% 80%
20%
10% 1%
65%
35%

15. The emergence of these startups have coincided with an accelerated
rate of consumers moving online
Online Search of travel related keywords
September 2018
Iran
UK
Turkey
www.google.com

16. Of course, this transition online is only going to accelerate
Awareness and trust
in online (digital
maturity, brand
awareness)
Consideration and
planning help
(content, meta)
Supply chain
automation (GDS)

17. But there are some challenges facing digital
environment as well
Regulatory
barriers
Economic
environment
Resistance
to change

18. 3 years after launch, we are the largest hotel booking platform in Iran. So far
we have had the pleasure of serving >130k customers, 150 corporates and
400 agencies
2015 Q4 2016 Q2 2016 Q4 2017 Q2 2017 Q4 2018 Q2
~17x
200
Personnel
Entering
flight market
#1 hotel sales
in Iran

19. Thank
You
www.linkedin.com/in/vansarksyan
vahagn.sarksyan@snapptrip.co
m