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1. Keyword Research
& Analysis

2. What is a Keyword?
Keywords are the search terms or phrases in
your web content that make it possible for
people to find your website search engines
like Google, Yahoo and Bing.
Ex: Buy books online
Best Hospitals in Hyderabad
Software development company
Top colleges for engineering

3. What is a Keyword research?
Keyword research is the process of identifying
phrases are used on search engines(Google) when
people are looking for information.
While doing keyword research. You always need to
find the best possible high search volume keywords.
Search terms need to match the services what your
client is offering.

4. Business Analysis
Know your client offering services End to End.
For example your client sells books in online.
So best possible keywords to optimize your clients
website is:
 Buy books online
 books for sale
 comic books buy online
 Buy Academic Texts Books Online
Don’t suggest any keywords to your client those are
not related to his business.
 Buy pens online
 Buy Mobiles online
 Buy Examination Pads online

5. Types of Keywords
Keywords are divided in to 3 types:
 Generic Keywords
 Broad Match Keywords
 Long Tail Keywords
Generic Keywords
As the heading suggests these are very generic and Unspecific terms that get searched
for. Something like “Java” or “Mobiles” would be considered a generic term.
It is a very difficult job to rank your website for this type of generic Keywords. Because
of huge competition.
Ex: Mobiles, Java, Shoes, Hospitals
But if you are able to rank for a generic keyword your website then you should receive a huge traffic or visits from
that term.

6. Types of Keywords
Broad Match Keywords
Broad match keywords are the ones that enable you to reach the widest audience possible.
Buy mobiles online, Hadoop training center and Buy shoes online. Optimizing broad match
terms is will give you targeted good traffic with not as much competition.
 Try to place more broad match keywords on your targeted list.
Long Tail Keywords
Long tail keywords are those three and four keyword phrases which are very, very specific
to what the services offering or items you are selling.
 Buy lenovo k3 note online
 Best Hospitals in Hyderabad
 Best hadoop training in Hyderabad
 Buy leather shoes online India
Long tail keywords may not send much traffic to your website. But it will send potential targeted traffic to
your website, which brings good conversions to your client business. It is easy to rank long trail keywords
because of less competition.

7. Types of Keywords
Try to prepare to your keyword list in such way that it need to be combination of Broad match and Long
tail keywords.
Broad match + Long Tail Keywords
Targeted Keyword list:
 Buy mobiles online
 Hadoop training center
 Buy shoes online
 Buy lenovo k3 note online
 Best hadoop training in Hyderabad
 Buy leather shoes online India

8. Keyword research methodology
 Targeted keywords list which need to match with
the services what your client offering.
 Less competition and more search volume.
 Achievable targeted list
 The keyword list need to be combination of Long
tail and broad match.

9. Keyword analysis tools
In the market, you will find so many keyword
analysis tools. Out of which few of them were free
and few of them were paid.
Here we are working with two tools which gives accurate
results and both the tools are free of cost.
1) Google AdWords: Keyword Planner.
2) Keyword Revealer

10. Google AdWords: Keyword Planner
Google Keyword Planner is a free keyword analysis tool that helps you
build Search Network campaigns by finding keyword ideas and
estimating how they may perform.
https://adwords.google.co.in/KeywordPlanner
Steps to login in to keyword tool:
• Firstly you need a Google Account to sign up and access AdWords for the first
time. Let’s presume you have that already, if you have a Gmail account.
• Go to http://adwords.google.com and sign in with your Google account details.
• You will see now a screen like the one below.
• If you want, and are able, to add your credit card details immediately after sign-up,
then scroll down to the blue “Continue” button and follow the steps.
• But if you want to bypass billing you must click on the “Skip the guided
setup.” link at the top of the page.

11. Google AdWords: Keyword Planner

12. How to open Google Keyword planner
After login in to the campaign: Go to at Tools on the menu: From the drop down
Click on Keyword Planner to open Google keyword planner tool.

13. Google Keyword Planner :Where would you like to start?
We can search the keywords using 3 methods:
 Search for new keywords using a phrase, website or category.
 Get search volume data and trends.
 Multiple keyword lists to get new keywords.
Search for new keywords using a phrase, website or category
Majority of times we use this option to get accurate results from this keyword
suggestion tool.
Here we use Phrase or Website url to search potential best keywords.
Under targeting method use: Country, Language, Google.

14. Google AdWords: Keyword Planner

15. Google AdWords: Keyword Planner

16. Google AdWords: Keyword Planner
Negative keywords
 Negative keywords are keywords that you don’t want to advertise on. We use this
feature in Google Adwords.

17. Google AdWords: Keyword Planner
Keyword filters
Keyword filters is an advance option allowing you to pre-set your search and filter results to
speed up keyword selection process. The two useful features of this tool include:
Avg. Monthly Searches – with this option you can filter out keywords that don’t meet
specific search volume criteria.
Competition – this option allows you to include only keywords with specific level of
competition.

18. Google AdWords: Keyword Planner
Get search volume for a list of keywords
If you would like to find the search volume of a group of keywords at a time, then use this
Option.

19. Google AdWords: Keyword Planner
Multiple keyword lists to get new keywords
This is an experimental tool that allows to mash-up different keywords and key terms to
come up with new keyword suggestions. But frequently we don’t use this option.

20. Keyword Revealer
Keyword revealer is the best tool to analyze the keywords along with the
competition Analysis.
www.keywordrevealer.com
Signup here
Username : briannajose
Password: Regular
Go to verify the email to activate the account
Then click on Tools -- Click on “Keyword tool”

22. Keyword Competition Analysis
Keyword competition is the measure of how difficult it will be to rank for a particular keyword.
The competition for a keyword can vary depending on how popular the keyword is and
industry competition.
Competition analysis can be performed in four phases
1. Identify your potential SEO competitors
2. Validate your SEO competitors
3. Compare with your SEO competitors
4. Select your target keywords
Identify your potential SEO competitors
This initial phase is especially helpful if you're starting with an SEO process for a new client or industry that
you don't know anything about, and you need to start from scratch to identify all of the potentially relevant
competitors.
 Using intitle and inurl search operators we can filter the competition.

23. Keyword Competition Analysis
Validate your SEO competitors
Once you have the potential competitors that you have gathered from different relevant
sources it's time to validate them, by analyzing and filtering which of those are really already
ranking, and to which degree, for the same keywords that you're targeting.
Using keyword revealer we can finish this task.
Compare with your SEO competitors
Now that you have your SEO competitors and potential target keywords, you can gather, list,
and compare your site to your competitors, using all of the relevant data to select and
prioritize those keywords. This will likely include keyword relevance, current rankings, search
volume, ranked pages, as well as domains' link popularity, content optimization, and page
results characteristics, among others.

24. Keyword Competition Analysis
Select your target keywords
It's finally time to analyze the previously gathered data for your own site and your
competitors, using the specified criteria to select the best keyword to target for your
own situation in the short-, mid-, and long-term during your SEO process: Those with
the highest relevance, search volume, and profitability. The best starting point is in
rankings where you are competitive from a popularity and content standpoint.

25. Localized keyword research
Finding localized keywords is very important in SEO process. Suppose is you client offering web
development services in US region then you need to analyze the keywords which are from Hyderabad
region only.
Formula is
localized keywords=Targeted keyword+Business location
 Software development company Hyderabad
 web development company Hyderabad
 PHP development company Hyderabad
Wrong keywords for above example are:
Software development company Bangalore
Web development company Chennai

26. Language based keywords
Some times when you are working for US based clients you will get advantage to work on Spanish
language. Because in USA Spanish is the second language.
In that scenario while analyzing the keywords you need to choose your language option as Spanish.
99% it will not happened.

27. Keyword Research and analysis
What we discussed today
• Introduction to keyword
research
• Business analysis
• Types of keywords
• Keyword research and
Methodology
• Keyword analysis tools
• Adwords Tool/ Keyword Revealer
• Competition Analysis
• Finding the best keywords
• Localized keyword research
• Language based keywords