Social Network Analysis Helps Telecommunication Firms Application Case 8.5 Done By : Mohammed al babeli

1. Social Network Analysis
Helps Telecommunication
Firms
Application Case 8.5
DONE BY : MOHAMMED AL BABELI

2. Outlines
 Introduction.
 Case Questions Answer

3. “Social network analysis is
fast emerging as an
important discipline for
predicting and influencing
consumer behavior.”

4. Introduction.
 Social network analysis (SNA) is the process of investigating social
structures through the use of network and graph theories.
 It characterizes networked structures in terms of nodes (individual
actors, people, or things within the network) and the ties or edges
(relationships or interactions) that connect them.
 Because of the widespread use of free internet tools and
techniques (VoIP , Video conference tools such as skype , free
phone calls by Google voice , etc..), the telecommunication
industry is going though a tough time.

5. Introduction.
 Telecommunication leaders invest considerable effort to find reliable ways to
analyse their customers'; behaviours and preferences. Having this type of data
can allow companies to identify not only the types of products and services that
interest their customers but also how they are used.
 A behaviour analysis can help validate how individuals interact with people
inside and outside their social network, as well as how much purchasing power
and influence they hold in their community. With this information at hand, telos
can more effectively cross-sell and up-sell products and services to subscribers
and, even more importantly, keep them from churning to the competition.

6. Case Questions Answer
 Q1 ) How can social network analysis be used in the telecommunication industry
?
Answer
 Telecommunication leaders invest considerable effort to find reliable ways to
analyse their customers'; behaviours and preferences. Having this type of data
can allow companies to identify not only the types of products and services that
interest their customers but also how they are used.

7. Case Questions Answer
 Q1 ) How can social network analysis be used in the telecommunication industry
?
Answer
 Social network analysis (SNA) is fast emerging as an important discipline for
predicting and influencing consumer behaviour.

8. Case Questions Answer
 Q1 ) How can social network analysis be used in the telecommunication industry
?
Answer
 FAR-REACHING RESULTS
 REDUCE CHURN, INCREASE SALES
 Marketing campaigns aimed at retaining existing subscribers can be enriched by
the intelligence gained through SNA capabilities

9. Case Questions Answer
 Q2) What do you think are the key challenges potential solution, and probable
results in applying SNA in telecommunications firms?
Answer
the methods most used In Social Network Analysis for analysing and predicting
behavioural trends in this high-tech, fast-changing industry often fail to fully
harness the capabilities of modern-day tools and technology.