2. 2
MISSION
› What does your
company offer and for
whom?
VISION
› Where is the company
going? What is its
desired future position?
› 24Slides provide
exceptional presentation
design services to
professionals and
companies at affordable
prices)
› We aim to be the leading
presentation design agency
that redefines the idea of
outsourcing in the global
market”
3. BRAND PURPOSE
3
› Why does your company exist? Your
reason why.
› We want to create a brighter future for all
talents in emerging countries by giving
them the tools to compete in the global
market”
4. 4
VALUES
the guiding principles that drive every decision and action in your company
MUTUAL RESPECT MUTUAL RESPECT MUTUAL RESPECT
MUTUAL RESPECT MUTUAL RESPECT MUTUAL RESPECT
5. BRAND
PERSONALITY
5
Adjectives that describe how your
brand acts and communicates. You can
also set limits by adding what your
brand personality is not.
Ex.
› Adventurous
› Funny
› Brave
My brand is funny but not disrespectful
6. BRAND VOICE
6
Tone and common words your brand uses to
express the characteristic of your brand
personality.
My brand uses short
sentences that demand
action: Let’s go! , Let’s
get started!
Our products have been
named after famous
comedians, so we use
these names to refer to
each of our items on
social media.
12. 12
SOCIAL
MEDIA ASSETS
FACEBOOK POST INSTAGRAM POST
Insert examples of how your post designs, social
media avatar, banners ads, and company web
should look like