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New service development

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New service development

  1. 1. Unique Service Development“Best Choice”A complete shop from serving till servicing<br />Presented By:<br />MohitMalviya<br />KunalAssudani<br />AniketBushal<br />
  2. 2. Service Concept<br />People don’t trust on unorganised players who sell bikes<br />Unorganised players don’t provide any add ons to customers<br />Here it is necessary to build the trust<br />Best Choice is a showroom for those people who want to purchase second hand bikes<br />It is an organised format for second hand bikes<br />It is a platform for those who want a good bike at reasonable prices<br />
  3. 3. Need for Such a Service<br />Trust<br />Organised format<br />Warranty<br />After sales service<br />Reasonable price<br />Variety of models<br />Proper maintenance <br />Relationship building<br />
  4. 4. Market Potential<br />The biggest disadvantage is it is unorganised<br />Everyone is in a need to purchase a bike <br />Young generation keeps on changing their vehicles<br />There are youngsters who want to purchase bikes till their course ends and then sells it<br />Modification for second hand bikes <br />Per capita incomes are rising<br />Passion for bikes are increasing day-by-day<br />
  5. 5. Service Package<br />Free first service<br />Tie-up with banks for finance/insurance<br />Complimentary 3 months warranty<br />Availability of spare parts<br />Annual checkup<br />Tips for proper maintenance<br />Service packages: Like 3 services for Rs 300<br />Washing on half rates as compared to other service stations<br />Membership Cards (Discounts and other offers)<br />
  6. 6. Core Benefits<br />Faith<br />Reasonable price<br />One stop solution for second hand vehicles<br />Relationship building in the form of warranty, quality and response etc.<br />Transparency<br />Value for money<br />After purchasing, people can sell also that model at Best Choice<br />
  7. 7. Facilitating & Enhancing components<br />Glass doar strategy (ambience)<br />Second hand Bikes as good as new bikes<br />Proper polished and maintained<br />Proper “best choice” uniform staff and trained too<br />complimentary warranty and service<br />Extra addons to purchase-<br />Helmet,gluffs,jacket,keyring,graphics,number plate as per choice.<br />
  8. 8. Marketing Mix<br />Price<br />Product<br /> Two wheeler<br />After sales service<br /> Different segments, different models, different prices<br />
  9. 9. Place <br />Bhopal<br />Indore <br />Promotion<br /> WOM<br />Hoarding<br />TVC’s in local channel<br />Local newspaper<br />Radio<br />
  10. 10. Process/ Blue Printing<br />Second hand purchasing<br />Tie up with dealers<br />Purchasing in bulk from unorganized players<br />Doing the quality checks<br />Making the vehicle completely fresh<br />Then displaying it for sale.<br />At the time of sale, we will also provide the facility of finance, insurance etc.<br />After sale , We will also provide servicing facility and spare parts.<br />
  11. 11. No of outlets- <br />Bhopal-2<br />Indore-2<br />Financial Requirement<br />Hall on rent – <br />Bhopal - 3000 sq.ft/4500 sq.ft- Rs.1,50,000<br />Indore – 3000 sq.ft/4500 sq ft – Rs. 2,10,000 <br />Advance – 3 months rent/ payment as decided<br />So, Average – <br />Bhopal - 6 lakhs<br />Indore – 8 lakhs<br />
  12. 12. Initial investment on bikes – 15 lakhs<br />5 units each of popular bikes – <br />karizma,pulsar, splendour, tvs star city etc<br />3 units each of less popular bikes<br />Glamour, flame,BYK etc<br />2 units each of expensive bikes<br />Yamaha R-1-5,Ninja,Royal Enfield- thunderbird etc<br />
  13. 13. Investments on other facilitating components – 15 lakhs<br />Construction<br />Equipments for servicing <br />Staff<br />Furniture<br />Promotion<br />Total Initial finance required - <br />Bhopal – 36 lakhs *2 = 72 lakhs<br />Indore – 38 lakhs * 2 = 76 lakhs<br /> __________<br /> 150 lakhs(approx)<br />
  14. 14. Costing and Pricing will vary on each unit<br />Profit margin<br />Pricing – costing = Average 15% (initial stages)<br />Quality & Performance benchmark<br />Complete quality checks before purchasing and then we will sell.<br />Free 3 months warranty<br />Extended warranty/insurance service period will also be provided.<br />
  15. 15. Average Sales for 2 months that is 40 bikes <br /> (17.25 lakhs covered)<br /> Reinvestment for 70 bikes procurement: 25 lakhs<br /> Average sales period 1 month<br /> Profit margin 20% <br /> (22.25 lakhs covered)<br /> Investment for 100 bikes: 35 lakhs<br /> (29.25 lakhs covered)<br /> Investment for 150 bikes: 53 lakhs<br /> (Whole 36 lakhs covered plus 1.85/1.25 lakhs of profit)<br />
  16. 16. LAUNCH PLAN<br />Bhopal/Indore – 2 stores<br />One store in busy city area among the competetiors and one would be in vast area, so that market peneteration could be effective.<br />The store which we will open in vast outskirt area would be huge, so that more vehicles can be stocked and displayed.<br />Campaigning- 10 days before store launch<br />Promotion will start 1 month before & will run parallely.<br />
  17. 17. Thanx…<br />