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Unique Service Development“Best Choice”A complete shop from serving till servicing,[object Object],Presented By:,[object Object],MohitMalviya,[object Object],KunalAssudani,[object Object],AniketBushal,[object Object]
Service Concept,[object Object],People don’t trust on unorganised players who sell bikes,[object Object],Unorganised players don’t provide any add ons to customers,[object Object],Here it is necessary to build the trust,[object Object],Best Choice is a showroom for those people who want to purchase second hand bikes,[object Object],It is an organised format for second hand bikes,[object Object],It is a platform for those who want a good bike at reasonable prices,[object Object]
Need for Such a Service,[object Object],Trust,[object Object],Organised format,[object Object],Warranty,[object Object],After sales service,[object Object],Reasonable price,[object Object],Variety of models,[object Object],Proper maintenance ,[object Object],Relationship building,[object Object]
Market Potential,[object Object],The biggest disadvantage is it is unorganised,[object Object],Everyone is in a need to purchase a bike ,[object Object],Young generation keeps on changing their vehicles,[object Object],There are youngsters who want to purchase bikes till their course ends and then sells it,[object Object],Modification for second hand bikes ,[object Object],Per capita incomes are rising,[object Object],Passion for bikes are increasing day-by-day,[object Object]
Service Package,[object Object],Free first service,[object Object],Tie-up with banks for finance/insurance,[object Object],Complimentary 3 months warranty,[object Object],Availability of spare parts,[object Object],Annual checkup,[object Object],Tips for proper maintenance,[object Object],Service packages:  Like 3 services for Rs 300,[object Object],Washing on half rates as compared to other service stations,[object Object],Membership Cards (Discounts and other offers),[object Object]
Core Benefits,[object Object],Faith,[object Object],Reasonable price,[object Object],One stop solution for second hand vehicles,[object Object],Relationship building in the form of warranty, quality and response etc.,[object Object],Transparency,[object Object],Value for money,[object Object],After purchasing, people can sell also that model at Best Choice,[object Object]
Facilitating & Enhancing components,[object Object],Glass doar strategy (ambience),[object Object],Second hand Bikes as good as new bikes,[object Object],Proper polished and maintained,[object Object],Proper “best choice” uniform staff and trained too,[object Object],complimentary warranty and service,[object Object],Extra addons to purchase-,[object Object],Helmet,gluffs,jacket,keyring,graphics,number plate as per choice.,[object Object]
Marketing Mix,[object Object],Price,[object Object],Product,[object Object], Two wheeler,[object Object],After sales service,[object Object], Different  segments, different models, different prices,[object Object]
Place ,[object Object],Bhopal,[object Object],Indore ,[object Object],Promotion,[object Object], WOM,[object Object],Hoarding,[object Object],TVC’s in local channel,[object Object],Local newspaper,[object Object],Radio,[object Object]
Process/ Blue Printing,[object Object],Second hand purchasing,[object Object],Tie up with dealers,[object Object],Purchasing in bulk from unorganized players,[object Object],Doing the quality checks,[object Object],Making the vehicle completely fresh,[object Object],Then displaying it for sale.,[object Object],At the time of sale, we will also provide the facility of finance, insurance etc.,[object Object],After sale , We will also provide servicing facility and spare parts.,[object Object]
No of outlets- ,[object Object],Bhopal-2,[object Object],Indore-2,[object Object],Financial Requirement,[object Object],Hall on rent – ,[object Object],Bhopal - 3000 sq.ft/4500 sq.ft- Rs.1,50,000,[object Object],Indore – 3000 sq.ft/4500 sq ft – Rs. 2,10,000 ,[object Object],Advance – 3 months rent/ payment as decided,[object Object],So, Average – ,[object Object],Bhopal -  6 lakhs,[object Object],Indore – 8 lakhs,[object Object]
Initial investment on bikes – 15 lakhs,[object Object],5 units each of popular bikes – ,[object Object],karizma,pulsar, splendour, tvs star city etc,[object Object],3 units each of less popular bikes,[object Object],Glamour, flame,BYK etc,[object Object],2 units each of expensive bikes,[object Object],Yamaha R-1-5,Ninja,Royal Enfield- thunderbird etc,[object Object]
Investments on other facilitating components – 15 lakhs,[object Object],Construction,[object Object],Equipments for servicing ,[object Object],Staff,[object Object],Furniture,[object Object],Promotion,[object Object],Total Initial finance required - ,[object Object],Bhopal – 36 lakhs *2 = 72 lakhs,[object Object],Indore – 38 lakhs * 2 = 76 lakhs,[object Object],                                    __________,[object Object],                                      150 lakhs(approx),[object Object]
Costing and Pricing will vary on each unit,[object Object],Profit margin,[object Object],Pricing – costing = Average 15% (initial stages),[object Object],Quality & Performance benchmark,[object Object],Complete  quality checks before purchasing and then we will sell.,[object Object],Free 3 months warranty,[object Object],Extended warranty/insurance service period will also be provided.,[object Object]
   Average Sales for 2 months that is 40 bikes ,[object Object],  (17.25 lakhs covered),[object Object],  Reinvestment for 70 bikes procurement:  25 lakhs,[object Object],  Average sales period 1 month,[object Object], Profit margin 20%  ,[object Object],  (22.25 lakhs covered),[object Object], Investment for 100 bikes:  35 lakhs,[object Object],   (29.25 lakhs covered),[object Object],  Investment for 150 bikes:  53 lakhs,[object Object],  (Whole 36 lakhs covered plus 1.85/1.25 lakhs of profit),[object Object]
LAUNCH PLAN,[object Object],Bhopal/Indore  – 2 stores,[object Object],One store in busy city area among the competetiors and one would be in vast area, so that market peneteration could be effective.,[object Object],The store which we will open in vast outskirt  area would be huge, so that more vehicles can be stocked and displayed.,[object Object],Campaigning- 10 days before store launch,[object Object],Promotion will start 1 month before & will run parallely.,[object Object]
Thanx…,[object Object]

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