Mobile apps are the future of internet. Every company are launching their mobile apps to increase their business and user experience. Today, I am uncovering the consumer journey from app discovery to loyalty.

1. The Mobile App Experience
Uncovering the consumer journey from app
discovery to loyalty

2. Content
1. When & why do consumers pick apps over websites?
2. General App Consumption
3. How consumers discover mobile apps?
4. What motivates consumers to download the app?
5. App Usage Behaviours
6. Ad Types Influencing App Downloads

3. Apps Key Role

4. When & why do consumers pick
apps over websites?

5. First point
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10. How do people discover apps &
what influences download?

11. Word of mouth is the biggest enabler mobile
app discovery
People find out about new apps through interaction with others
in their social network. Offline word-of-mouth from friends,
family and colleagues is the number one channel of mobile app
discovery among smartphone owners.
More than half (52%) of smartphone owners in the US and UK
say they find out about new mobile apps from their peers,
family members, and work buddies. This is not surprising since
word of mouth has largely stood out as the most trusted source
of information when it comes to download decisions.

13. App Store Search
App store search is
second popular method of
app discovery.
As per TUNE study 53%
of android users & 47% of
ios users found the last
app they downloaded
through app store search.

14. Search Engine
Search Engine is third major
source for app discovery.
People use search engine to find
apps and fulfill their
requirements.
Discovery through search engine
is especially prevalent for
messaging, travel, dating
categories.

16. What motivates
consumer to download?

17. A third of all smartphone owners in both markets
download mobile apps because others recommended
them. Peer recommendation builds trust, which lessens
the risk of uncertainty among consumers who are not
sure if the app will prove to be useful, or not.
The trust from recommendation also helps address
fundamental barriers such as cost of data consumed to
download an app as well as any security concerns
smartphone owners might have.

23. Ad Types Influencing App
Downloads

30. Mobile App Engagement Ads
Mobile app engagement ads can help remind users about your app’s value and
get them back to your app.

31. Mobile app engagement campaigns
are a great choice if you’re focused
on following points-
1. Finding folks interested in
your app content.
2. Getting people who have
installed your app to try your
app again.
3. To open your app and take a
specific action.

32. App Deep Linking
App deep linking is another way to help people find what they’re looking for.
This way, the mobile app engagement ad links to the most relevant parts of your
app.

33. Thanks!