1. Success Criteria for Future Mobile Products HiQ presentation

2. Value creation Actors End-users

3. Intrinsic attributes Entertaining Informative Service specific intrinsic attributes Network coverage Network security Data rates Network specific intrinsic attributes Battery lifetime Connecting support (2G, 3G, WLAN) Resolution Design (size of display) Ease-of-use Terminal specific intrinsic attributes

4. Extrinsic attributes Direct network effects Interpersonal (P2P) content services Common frame of reference Indirect network effects

5. Technological functionality Actors End-users Delivered value Extrinsic Attributes Ease-of-use Intrinsic Attributes Billing method Value activity Attributes Perceived value Expected value Intended value

6. Business model Service design Finance design Technology design Organization design

8. Mobil TV Biggest disadvantages for Mobile TV Limited Forever Power lifetime Poor Good Data rates No need No need Security Poor Good Coverage Pay-per-Volume (MNO) + Flat-rate (service provider) Flat-rate Billing method (live) Pay-per-view Pay-per-view Billing method (on-demand) Difficult Easy Easy-to-use Poor Good Frames per second Poor Good Resolution Small Big Screen size Yes Yes On-demand Yes Yes Live broadcast Mobile Fixed Connecting support Mobile TV Fixed TV Attributes