Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
DECODING YOUR NEW
CUSTOMER
[WHY VISUAL INFORMATION DOMINATES THE DIGITAL WORLD]
JEFF HUNT
•  Started	
  career	
  at	
  Eastman	
  Kodak	
  
•  7	
  years	
  of	
  3D	
  CAD/CAM	
  at	
  
Unigraphics/PT...
•  Specializes in 360 & 3D
product photography
•  7,000 ft. Chicago studio
configured to shoot
thousands of products
using ...
WHAT I’M TALKING ABOUT…
1)  State of the Industry
2) Image Creation Strategy
3) Leveraging Your Assets
The State of the Industry{ }	
  
WE DON’T GO ONLINE. WE LIVE THERE.
$3,200
$3,800
$4,200
$5,000
$5,700
$6,500
$7,200
2011 2012 2013 2014 2015 2016 2017
Series	
  1	
  
ONLINE SALE OF AUTO PA...
TRENDS TO WATCH	
  
•  Over $5 billion in online
auto parts sales in 2014
•  Online sales in 2013
increased 16% over 2012
...
SUPPLIERS: ONE STEP AHEAD
IN TWO YEARS, WEBSITE REFERAL TRAFFIC FROM
RETAILERS TO SUPPLIERS GREW 30%
SUPPLIERS
RETAILERS
Comprehensive Information
Customer Experience
Technology Adoption
Shopping Convenience
55% of consumers
prefer to buy onli...
Major industrial supplier measured how enhanced
content impacted sales
6%	
  
4.20%	
  
3.80%	
  
2.40%	
  
1.70%	
  
360°...
MISSED OPPORTUNITY
We surveyed executives from top automotive aftermarket retailers about imagery.
KEY FINDINGS:
Majority ...
Image Creation Strategy{ }	
  
WHERE DO YOU SEE YOUR COMPANY?
Committed to efficiencies?
Committed to technology?
Committed to brand image?
DABBLING OR STRATEGY? [CASE STUDY] 	
  
Completed goal of 25,000 products in
360° & 3D spin in less than 3 months
WHAT ARE YOUR CORE STRENGTHS?
ASSET AUDIT	
  
What product images
do you have?
What product
images are missing?
E-COMMERCE
CATALOGING
MARKETING
MERCHAND...
EVALUATE RESOURCES	
  
In-House Outsource (to service provider)
•  Project	
  Manager	
  
•  Photographer(s)	
  
•  Photog...
CREATION STEPS	
  
In-House Outsource (to service provider)
•  Studio	
  Equipment	
  Sourcing	
  
•  Studio	
  Setup	
  
...
Leveraging Assets{ }	
  
Marketing
Images
Alternate
E-Commerce
Images
Catalogue
Images
360°	
  Spin	
  Set	
  
Marketing
Images
Alternate
E-Commerce
Images
Catalogue
Images
360°	
  Spin	
  Set	
  
Marketing
Images
Alternate
E-Commerce
Images
Catalogue
Images
360°	
  Spin	
  Set	
  
	
  	
  
	
  	
  
Marketing
Images
Alternate
E-Commerce
Images
Catalogue
Images
360°	
  Spin	
  Set	
  
Marketing
Images
Alternate
E-Commerce
Images
Catalogue
Images
360°	
  Spin	
  Set	
  
Questions?{ }	
  
Prochain SlideShare
Chargement dans…5
×

Decoding Your New Customer

5 610 vues

Publié le

E-commerce has fundamentally changed the way the automotive aftermarket industry does business. As retailers head online, aftermarket suppliers have the daunting task of creating, managing and distributing thousands of digital images. In order to stay lean while keeping up with e-commerce demands, many companies are looking to automate their asset creation to increase efficiency and accuracy.

  • Govt Seized Car Auctions 95% Off Seized Cars, Trucks & SUV's US Most Trusted Source, See Why! ☀☀☀ https://w.url.cn/s/AiIrNWD
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • Follow the link, new dating source: ❶❶❶ http://bit.ly/39mQKz3 ❶❶❶
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • Dating direct: ❶❶❶ http://bit.ly/39mQKz3 ❶❶❶
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • Soyez le premier à aimer ceci

Decoding Your New Customer

  1. 1. DECODING YOUR NEW CUSTOMER [WHY VISUAL INFORMATION DOMINATES THE DIGITAL WORLD]
  2. 2. JEFF HUNT •  Started  career  at  Eastman  Kodak   •  7  years  of  3D  CAD/CAM  at   Unigraphics/PTC   •  10 years at Adobe-Scene7 •  Founded Snap36 in 2008 @HuntSpins @Snap36 CEO, SNAP36
  3. 3. •  Specializes in 360 & 3D product photography •  7,000 ft. Chicago studio configured to shoot thousands of products using the latest robotic equipment •  Mobile studio capable of shooting on location •  Exclusive distributors of professional grade robotic hardware and workflow software SNAP36
  4. 4. WHAT I’M TALKING ABOUT… 1)  State of the Industry 2) Image Creation Strategy 3) Leveraging Your Assets
  5. 5. The State of the Industry{ }  
  6. 6. WE DON’T GO ONLINE. WE LIVE THERE.
  7. 7. $3,200 $3,800 $4,200 $5,000 $5,700 $6,500 $7,200 2011 2012 2013 2014 2015 2016 2017 Series  1   ONLINE SALE OF AUTO PARTS & ACCESSORIES ($MILLIONS) EXCLUSING ONLINE AUCTIONS
  8. 8. TRENDS TO WATCH   •  Over $5 billion in online auto parts sales in 2014 •  Online sales in 2013 increased 16% over 2012 •  Brick and mortar sales decreased by 1.5% in 2013 •  Nearly 80% of all automotive sales begin with some type of research online •  Over 40% of automotive aftermarket web traffic is from search engines •  90% of the top 20 search keywords or phrases are retailer or manufacturer brand names •  In less than 2 years, web traffic for the automotive aftermarket industry has grown 23%
  9. 9. SUPPLIERS: ONE STEP AHEAD IN TWO YEARS, WEBSITE REFERAL TRAFFIC FROM RETAILERS TO SUPPLIERS GREW 30% SUPPLIERS RETAILERS
  10. 10. Comprehensive Information Customer Experience Technology Adoption Shopping Convenience 55% of consumers prefer to buy online 43% of mobile users don’t purchase because they can’t get a clear enough image 1/3 of consumers are not satisfied with the amount of product or visual information 94% agree that B2B customer experiences should mirror at-home experiences THE FLEX SHOPPER
  11. 11. Major industrial supplier measured how enhanced content impacted sales 6%   4.20%   3.80%   2.40%   1.70%   360° & 3D Spin Additional Product Copy Video Alternate Images Technical Documents THE POWER OF INFORMATION [CASE STUDY]  
  12. 12. MISSED OPPORTUNITY We surveyed executives from top automotive aftermarket retailers about imagery. KEY FINDINGS: Majority of images are acquired from: Manufacturers   Most common issues with manufacturer provided images: Missing and inconsistent imagery Advantages of better imagery: Increase conversions and reduce returns   Ability to deploy enhanced imagery and rich media: 70% are able to deploy
  13. 13. Image Creation Strategy{ }  
  14. 14. WHERE DO YOU SEE YOUR COMPANY? Committed to efficiencies? Committed to technology? Committed to brand image?
  15. 15. DABBLING OR STRATEGY? [CASE STUDY]   Completed goal of 25,000 products in 360° & 3D spin in less than 3 months
  16. 16. WHAT ARE YOUR CORE STRENGTHS?
  17. 17. ASSET AUDIT   What product images do you have? What product images are missing? E-COMMERCE CATALOGING MARKETING MERCHANDISING PLANOGRAM PRINT
  18. 18. EVALUATE RESOURCES   In-House Outsource (to service provider) •  Project  Manager   •  Photographer(s)   •  Photographer  Helpers   •  Warehouse  Staff   •  Image  Editors   •  QA  Technician   •  Technical  Support   •  Secure  Studio  Space   •  Rent  or  Purchase              Equipment   •  Project  Manager   •  Warehouse  Staff  
  19. 19. CREATION STEPS   In-House Outsource (to service provider) •  Studio  Equipment  Sourcing   •  Studio  Setup   •  Ordering  Parts   •  Delivering  Parts  to  Studio   •  Preparing  Parts   •  Product  Photography   •  Return  Parts  to  Inventory   •  EdiVng  Images   •  QA  Images   •  FormaXng  Images   •  Ordering  Parts   •  Delivering  Parts  to  Studio   •  Preparing  Parts   •  Return  Parts  to  Inventory  
  20. 20. Leveraging Assets{ }  
  21. 21. Marketing Images Alternate E-Commerce Images Catalogue Images 360°  Spin  Set  
  22. 22. Marketing Images Alternate E-Commerce Images Catalogue Images 360°  Spin  Set  
  23. 23. Marketing Images Alternate E-Commerce Images Catalogue Images 360°  Spin  Set          
  24. 24. Marketing Images Alternate E-Commerce Images Catalogue Images 360°  Spin  Set  
  25. 25. Marketing Images Alternate E-Commerce Images Catalogue Images 360°  Spin  Set  
  26. 26. Questions?{ }  

×