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HOW VISUAL ASSETS IMPACT YOUR BOTTOM LINE
THE TRUE COST
OF PRODUCT CONTENT
PHOTOGRAPHY
INVENTED
1839
KODAK IS
FOUNDED
1839 1888
PHOTOGRAPHY
INVENTED
PHOTOGRAPHY
INVENTED
KODAK IS
FOUNDED
DIGITAL CAMERA
INVENTED
1839 1888 1975
PHOTOGRAPHY
INVENTED
KODAK IS
FOUNDED
DIGITAL CAMERA
INVENTED
1839 1888 1975
1991
WORLD WIDE WEB
AVAILABLE TO PUBLIC
WORLD WIDE WEB
AVAILABLE TO PUBLIC
PHOTOGRAPHY
INVENTED
KODAK IS
FOUNDED
DIGITAL CAMERA
INVENTED
FIRST PHOTO UPLOADED
TO I...
WORLD WIDE WEB
AVAILABLE TO PUBLIC
PHOTOGRAPHY
INVENTED
KODAK IS
FOUNDED
DIGITAL CAMERA
INVENTED
FIRST BOOK SOLD
ON AMAZON...
WORLD WIDE WEB
AVAILABLE TO PUBLIC
FIRST VERSION OF
FLASH
PHOTOGRAPHY
INVENTED
KODAK IS
FOUNDED
DIGITAL CAMERA
INVENTED
FI...
WORLD WIDE WEB
AVAILABLE TO PUBLIC
FIRST VERSION OF
FLASH
FIRST CAMERA
PHONE
PHOTOGRAPHY
INVENTED
KODAK IS
FOUNDED
DIGITAL...
WORLD WIDE WEB
AVAILABLE TO PUBLIC
FIRST VERSION OF
FLASH
PHOTOGRAPHY
INVENTED
KODAK IS
FOUNDED
DIGITAL CAMERA
INVENTED
FI...
WORLD WIDE WEB
AVAILABLE TO PUBLIC
FIRST VERSION OF
FLASH
FIRST YOUTUBE
VIDEO
PHOTOGRAPHY
INVENTED
KODAK IS
FOUNDED
DIGITA...
WORLD WIDE WEB
AVAILABLE TO PUBLIC
FIRST VERSION OF
FLASH
IPHONE
INTRODUCED
PHOTOGRAPHY
INVENTED
KODAK IS
FOUNDED
DIGITAL ...
WORLD WIDE WEB
AVAILABLE TO PUBLIC
FIRST VERSION OF
FLASH
PHOTOGRAPHY
INVENTED
KODAK IS
FOUNDED
DIGITAL CAMERA
INVENTED
IP...
WORLD WIDE WEB
AVAILABLE TO PUBLIC
FIRST VERSION OF
FLASH
ZAPPOS 200K
PRODUCT VIDEOS
PHOTOGRAPHY
INVENTED
KODAK IS
FOUNDED...
WORLD WIDE WEB
AVAILABLE TO PUBLIC
FIRST VERSION OF
FLASH
HTML5
INTRODUCED
PHOTOGRAPHY
INVENTED
KODAK IS
FOUNDED
DIGITAL C...
WORLD WIDE WEB
AVAILABLE TO PUBLIC
FIRST VERSION OF
FLASH
PHOTOGRAPHY
INVENTED
KODAK IS
FOUNDED
DIGITAL CAMERA
INVENTED
IP...
# IMAGES 4 72
PICK $1.00 $1.00
PACK $1.00 $1.00
SHIP $3.00 $3.00
CHECK IN $0.50 $0.50
PREP $0.25 $0.25
STAGE $0.50 $0.50
S...
A 360° SPINSET IS COMPRISED OF MANY PRODUCT PHOTOS FROM MANY ANGLES...
READY TO USE FOR ANY MARKETING NEED
MARKETING CAMPAIGNS CATALOG IMAGES ALTERNATE VIEWSMARKETING CAMPAIGNS WHOLESALE IMAGES
MARKETING CAMPAIGNS CATALOG IMAGES ALTERNATE VIEWS WHOLESALE IMAGESCATALOG IMAGES
MARKETING CAMPAIGNS CATALOG IMAGES ALTERNATE VIEWS WHOLESALE IMAGESALTERNATE VIEWS
MARKETING CAMPAIGNS CATALOG IMAGES WHOLESALE IMAGESALTERNATE VIEWS WHOLESALE IMAGES
360° PRODUCT SPIN
CAN THEY
FIND IT?1.
40%
of searches begin WITHOUT
a product name or number
No Image
Available
Actual product may differ from image shown
22M buyers waste
6 hours-per-week
searching for parts
dollar value
of wasted time$137B
$10B LOST
in return orders due to
miscommunication
in the ordering process
WILL THEY
BUY IT?2.
you need fresh, accurate, compelling imagery
to satisfy your customer’s HUNGER FOR CONTENT
and to build PURCHASE CONFIDENCE
OUR BRAIN
PROCESSES
VISUALS
60,000X
FASTER
THANTEXT
PEOPLE
REMEMBER
80% OF WHAT
THEY SEE AND
20% OF WHAT
THEY READ
Online buyers spend 1/3
of their time looking at images
80% of buyers
are very influenced
by image quality
and product
information when
making an online
purchase decision
72% of buyers
will bolt to a
competitor’s
website when
product images
are inadequate
CRITICAL IMPORTANT UNIMPORTANT
PHOTOGRAPHY VIDEO INFOGRAPHICS ILLUSTRATIONS
46%
36%
19%
15%
47%
52%
57%
54%
15%
4%
13%
21%...
If there’s any doubt --- because of your
photos --- you’re going to lose a sale
DEEP
OPERATIONAL
IMPLICATIONS3.
WRONG PART
What’s the cost to your
customers?
What’s the cost to your
WRONG PART
customers?
or your customers’ customer?
$130M BUSINESS
3 ASSEMBLY PLANTS
1 MFG PLANT
35 MILE RADIUS
100,000
PRODUCTS
DOWNTIME IS MONEY
$33,000 PER MINUTE
OPEN 6 DAYS
6:30AM – 11:00PM
AVG HOURLY REVENUE:
$886
AVG DAILY REVENUE:
$14,619
AVG WEEKLY REVENUE:
$87,714
A NEW
NORMAL4.
You need to find the best
way to quickly create
COMPLETE
BRAND CONSISTENT
STANDARDS COMPLIANT
product imagery
MEET DIVERSE
PRODUCT CONTENT NEEDS
TODAY
ONLINE ADVERTISEMENTS
COUPONS & PROMO FLYERS
EMAIL CAMPAIGNS
MOBILE APPS
DATA SHEETS & BROCHURES
SOCIAL MEDIA
AMAZON
CREATE
PRODUCT
CONTENT
ASSETS
FOR THE
FUTURE
VISUAL SEARCH
IMAGES ARE THE
DRIVING FORCE 
OF YOUR
E-COMMERCE
BUSINESS
6%
360° & 3D PRODUCT PHOTOGRAPHY
4.2%
ADDITIONAL PRODUCT COPY
3....
6%
47%
40%
50%
INCREASE IN TOP-LINE REVENUE
INCREASE CONVERSION RATES
DECREASE RETURN RATES
REDUCE CALL CENTER TIME
HISTORICAL
VIEWPOINTS
HISTORICAL
VIEWPOINTS
COST
CENTER
BUSINESS
ASSETS
HISTORICAL
VIEWPOINTS
COST
CENTER
BUSINESS
ASSETS
HISTORICAL
VIEWPOINTS
COST
CENTER
UNTAPPED
OPPORTUNITY
SNAP36
2140 W. FULTON ST 844.762.7360
CHICAGO, IL 60612 WWW.SNAP36.COM
THANK YOU
JEFF HUNT
j.hunt@snap36.com
SNAP36
•  Founded in 2008, reborn in 2012
•  Studio and HQ in Chicago, IL
•  Inc. 5000 Fastest Growing in 2015 & 2016
•  9...
The True Cost of Product Content: How Visual Assets Impact Your Bottom Line
The True Cost of Product Content: How Visual Assets Impact Your Bottom Line
The True Cost of Product Content: How Visual Assets Impact Your Bottom Line
The True Cost of Product Content: How Visual Assets Impact Your Bottom Line
The True Cost of Product Content: How Visual Assets Impact Your Bottom Line
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The True Cost of Product Content: How Visual Assets Impact Your Bottom Line

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The digital storefront is empowering B2B buyers to
control the purchasing experience by providing a
convenient and transparent sales process. But without
great product content, e-commerce websites may not
be enough to close the deal.

This presentation will explain why manufacturers,
distributors, and retailers should not underestimate
the importance of great product content that:
- Creates engaging e-commerce experiences that
encourages return customers
- Meets evolving millennial preferences, behaviors,
and expectations online
- Provides the product information necessary to make
a purchasing decision

Publié dans : Commerce de détail
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The True Cost of Product Content: How Visual Assets Impact Your Bottom Line

  1. 1. HOW VISUAL ASSETS IMPACT YOUR BOTTOM LINE THE TRUE COST OF PRODUCT CONTENT
  2. 2. PHOTOGRAPHY INVENTED 1839
  3. 3. KODAK IS FOUNDED 1839 1888 PHOTOGRAPHY INVENTED
  4. 4. PHOTOGRAPHY INVENTED KODAK IS FOUNDED DIGITAL CAMERA INVENTED 1839 1888 1975
  5. 5. PHOTOGRAPHY INVENTED KODAK IS FOUNDED DIGITAL CAMERA INVENTED 1839 1888 1975 1991 WORLD WIDE WEB AVAILABLE TO PUBLIC
  6. 6. WORLD WIDE WEB AVAILABLE TO PUBLIC PHOTOGRAPHY INVENTED KODAK IS FOUNDED DIGITAL CAMERA INVENTED FIRST PHOTO UPLOADED TO INTERNET 1839 1888 1975 19921991
  7. 7. WORLD WIDE WEB AVAILABLE TO PUBLIC PHOTOGRAPHY INVENTED KODAK IS FOUNDED DIGITAL CAMERA INVENTED FIRST BOOK SOLD ON AMAZON FIRST PHOTO UPLOADED TO INTERNET 1839 1888 1975 19921991 1995
  8. 8. WORLD WIDE WEB AVAILABLE TO PUBLIC FIRST VERSION OF FLASH PHOTOGRAPHY INVENTED KODAK IS FOUNDED DIGITAL CAMERA INVENTED FIRST BOOK SOLD ON AMAZON FIRST PHOTO UPLOADED TO INTERNET 1839 1888 1975 19921991 1995 1996
  9. 9. WORLD WIDE WEB AVAILABLE TO PUBLIC FIRST VERSION OF FLASH FIRST CAMERA PHONE PHOTOGRAPHY INVENTED KODAK IS FOUNDED DIGITAL CAMERA INVENTED FIRST BOOK SOLD ON AMAZON FIRST PHOTO UPLOADED TO INTERNET 1839 1888 1975 19921991 1995 2000 1996
  10. 10. WORLD WIDE WEB AVAILABLE TO PUBLIC FIRST VERSION OF FLASH PHOTOGRAPHY INVENTED KODAK IS FOUNDED DIGITAL CAMERA INVENTED FIRST CAMERA PHONE DIGITAL CAMERAS OUTSELL FILM FIRST BOOK SOLD ON AMAZON FIRST PHOTO UPLOADED TO INTERNET 1839 1888 1975 19921991 1995 1996 20032000
  11. 11. WORLD WIDE WEB AVAILABLE TO PUBLIC FIRST VERSION OF FLASH FIRST YOUTUBE VIDEO PHOTOGRAPHY INVENTED KODAK IS FOUNDED DIGITAL CAMERA INVENTED FIRST CAMERA PHONE DIGITAL CAMERAS OUTSELL FILM FIRST BOOK SOLD ON AMAZON FIRST PHOTO UPLOADED TO INTERNET 1839 1888 1975 19921991 1995 1996 2003 2005 2000
  12. 12. WORLD WIDE WEB AVAILABLE TO PUBLIC FIRST VERSION OF FLASH IPHONE INTRODUCED PHOTOGRAPHY INVENTED KODAK IS FOUNDED DIGITAL CAMERA INVENTED FIRST CAMERA PHONE DIGITAL CAMERAS OUTSELL FILM FIRST YOUTUBE VIDEO FIRST BOOK SOLD ON AMAZON FIRST PHOTO UPLOADED TO INTERNET 1839 1888 1975 19921991 1995 1996 2003 2005 20072000
  13. 13. WORLD WIDE WEB AVAILABLE TO PUBLIC FIRST VERSION OF FLASH PHOTOGRAPHY INVENTED KODAK IS FOUNDED DIGITAL CAMERA INVENTED IPHONE INTRODUCED FIRST CAMERA PHONE DIGITAL CAMERAS OUTSELL FILM FIRST YOUTUBE VIDEO FIRST BOOK SOLD ON AMAZON FIRST PHOTO UPLOADED TO INTERNET 1839 1888 1975 19921991 1995 1996 2003 2005 20072000 2010 IPAD INTRODUCED
  14. 14. WORLD WIDE WEB AVAILABLE TO PUBLIC FIRST VERSION OF FLASH ZAPPOS 200K PRODUCT VIDEOS PHOTOGRAPHY INVENTED KODAK IS FOUNDED DIGITAL CAMERA INVENTED IPHONE INTRODUCED FIRST CAMERA PHONE DIGITAL CAMERAS OUTSELL FILM FIRST YOUTUBE VIDEO FIRST BOOK SOLD ON AMAZON FIRST PHOTO UPLOADED TO INTERNET 1839 1888 1975 19921991 1995 1996 2012 2003 2005 20072000 2010 IPAD INTRODUCED
  15. 15. WORLD WIDE WEB AVAILABLE TO PUBLIC FIRST VERSION OF FLASH HTML5 INTRODUCED PHOTOGRAPHY INVENTED KODAK IS FOUNDED DIGITAL CAMERA INVENTED IPHONE INTRODUCED FIRST CAMERA PHONE DIGITAL CAMERAS OUTSELL FILM FIRST YOUTUBE VIDEO FIRST BOOK SOLD ON AMAZON FIRST PHOTO UPLOADED TO INTERNET 1839 1888 1975 19921991 1995 1996 2014 2003 2005 20072000 2010 IPAD INTRODUCED ZAPPOS 200K PRODUCT VIDEOS 2012
  16. 16. WORLD WIDE WEB AVAILABLE TO PUBLIC FIRST VERSION OF FLASH PHOTOGRAPHY INVENTED KODAK IS FOUNDED DIGITAL CAMERA INVENTED IPHONE INTRODUCED FIRST CAMERA PHONE DIGITAL CAMERAS OUTSELL FILM 1 TRILLION PHOTOS TAKEN IN 1YR AMAZON SELLS 500M SKUS IN U.S. FIRST YOUTUBE VIDEO FIRST BOOK SOLD ON AMAZON 1839 1888 1975 19921991 1995 1996 2003 2005 20072000 FIRST PHOTO UPLOADED TO INTERNET 2010 IPAD INTRODUCED HTML5 INTRODUCED 2014 ZAPPOS 200K PRODUCT VIDEOS 2012 2015 ?2016
  17. 17. # IMAGES 4 72 PICK $1.00 $1.00 PACK $1.00 $1.00 SHIP $3.00 $3.00 CHECK IN $0.50 $0.50 PREP $0.25 $0.25 STAGE $0.50 $0.50 SHOOT $40.00 $40.00 QA $2.00 $2.00 REPACK $1.00 $1.00 SHIP OUT $3.00 $3.00 2,500 PRODUCTS $52.25 $52.25 $/IMAGE $13.06 $0.73 THE TRUE COST OF SHOOTING A PRODUCT IN 2016
  18. 18. A 360° SPINSET IS COMPRISED OF MANY PRODUCT PHOTOS FROM MANY ANGLES... READY TO USE FOR ANY MARKETING NEED
  19. 19. MARKETING CAMPAIGNS CATALOG IMAGES ALTERNATE VIEWSMARKETING CAMPAIGNS WHOLESALE IMAGES
  20. 20. MARKETING CAMPAIGNS CATALOG IMAGES ALTERNATE VIEWS WHOLESALE IMAGESCATALOG IMAGES
  21. 21. MARKETING CAMPAIGNS CATALOG IMAGES ALTERNATE VIEWS WHOLESALE IMAGESALTERNATE VIEWS
  22. 22. MARKETING CAMPAIGNS CATALOG IMAGES WHOLESALE IMAGESALTERNATE VIEWS WHOLESALE IMAGES
  23. 23. 360° PRODUCT SPIN
  24. 24. CAN THEY FIND IT?1.
  25. 25. 40% of searches begin WITHOUT a product name or number
  26. 26. No Image Available
  27. 27. Actual product may differ from image shown
  28. 28. 22M buyers waste 6 hours-per-week searching for parts dollar value of wasted time$137B
  29. 29. $10B LOST in return orders due to miscommunication in the ordering process
  30. 30. WILL THEY BUY IT?2.
  31. 31. you need fresh, accurate, compelling imagery to satisfy your customer’s HUNGER FOR CONTENT and to build PURCHASE CONFIDENCE
  32. 32. OUR BRAIN PROCESSES VISUALS 60,000X FASTER THANTEXT PEOPLE REMEMBER 80% OF WHAT THEY SEE AND 20% OF WHAT THEY READ
  33. 33. Online buyers spend 1/3 of their time looking at images
  34. 34. 80% of buyers are very influenced by image quality and product information when making an online purchase decision
  35. 35. 72% of buyers will bolt to a competitor’s website when product images are inadequate
  36. 36. CRITICAL IMPORTANT UNIMPORTANT PHOTOGRAPHY VIDEO INFOGRAPHICS ILLUSTRATIONS 46% 36% 19% 15% 47% 52% 57% 54% 15% 4% 13% 21% 65% of senior marketing executives believe that visual assets are core to how their brand story is communicated
  37. 37. If there’s any doubt --- because of your photos --- you’re going to lose a sale
  38. 38. DEEP OPERATIONAL IMPLICATIONS3.
  39. 39. WRONG PART What’s the cost to your customers?
  40. 40. What’s the cost to your WRONG PART customers? or your customers’ customer?
  41. 41. $130M BUSINESS 3 ASSEMBLY PLANTS 1 MFG PLANT 35 MILE RADIUS
  42. 42. 100,000 PRODUCTS
  43. 43. DOWNTIME IS MONEY $33,000 PER MINUTE
  44. 44. OPEN 6 DAYS 6:30AM – 11:00PM AVG HOURLY REVENUE: $886 AVG DAILY REVENUE: $14,619 AVG WEEKLY REVENUE: $87,714
  45. 45. A NEW NORMAL4.
  46. 46. You need to find the best way to quickly create COMPLETE BRAND CONSISTENT STANDARDS COMPLIANT product imagery
  47. 47. MEET DIVERSE PRODUCT CONTENT NEEDS TODAY
  48. 48. ONLINE ADVERTISEMENTS
  49. 49. COUPONS & PROMO FLYERS
  50. 50. EMAIL CAMPAIGNS
  51. 51. MOBILE APPS
  52. 52. DATA SHEETS & BROCHURES
  53. 53. SOCIAL MEDIA
  54. 54. AMAZON
  55. 55. CREATE PRODUCT CONTENT ASSETS FOR THE FUTURE
  56. 56. VISUAL SEARCH
  57. 57. IMAGES ARE THE DRIVING FORCE OF YOUR E-COMMERCE BUSINESS 6% 360° & 3D PRODUCT PHOTOGRAPHY 4.2% ADDITIONAL PRODUCT COPY 3.8% VIDEO 2.4% ALTERNATE PRODUCT VIEWS 1.7% TECHNICAL DOCUMENTS how enhanced content impacts sales
  58. 58. 6% 47% 40% 50% INCREASE IN TOP-LINE REVENUE INCREASE CONVERSION RATES DECREASE RETURN RATES REDUCE CALL CENTER TIME
  59. 59. HISTORICAL VIEWPOINTS
  60. 60. HISTORICAL VIEWPOINTS COST CENTER
  61. 61. BUSINESS ASSETS HISTORICAL VIEWPOINTS COST CENTER
  62. 62. BUSINESS ASSETS HISTORICAL VIEWPOINTS COST CENTER UNTAPPED OPPORTUNITY
  63. 63. SNAP36 2140 W. FULTON ST 844.762.7360 CHICAGO, IL 60612 WWW.SNAP36.COM THANK YOU JEFF HUNT j.hunt@snap36.com
  64. 64. SNAP36 •  Founded in 2008, reborn in 2012 •  Studio and HQ in Chicago, IL •  Inc. 5000 Fastest Growing in 2015 & 2016 •  998% 3 year growth •  Largest creator of 360° spin photography •  Exclusive, high-volume, photography technology JEFF HUNT, CEO J.HUNT@SNAP36.COM

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