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LinkedIn Profile Best
Practices for the Peace
Corps Community and
Beyond
Mona Khalil
RPCV, Morocco (2006-2008)
Sr. Program Manager, Inclusion
Recruiting at LinkedIn
30 million+ employers are
on LinkedIn, with 20 million+ open
job opportunities
Millions of mentors and mentees
have signed up to give and get
career advice on LinkedIn
2.8 million recruiters use LinkedIn
to fill open jobs every day
Build your professional
network and connect to
jobs
9 out of 10 employers use LinkedIn
during the hiring process.
Did you know?
Your profile,
your story
Profile vs. resume
There are big differences between
your LinkedIn profile and your resume.
For example, your LinkedIn profile:
Speaks to all potential employers,
not just a single one
Goes into more detail with skills, projects,
interests, certifications,
and more
Allows other professionals and employers
to interact, learn, and contact you
Contains recommendations and
endorsements
Take a great photo
Members with profile photos receive up to 21x more
views and 9x more connection requests
Use a background that isn’t distracting
Dress for the job you want
Smile and have friendly expression
Make sure your face takes up a majority of
the frame
36x more messages
STEP 1
Your headline is an opportunity to show what
you are – not just what you do.
When writing your headline, ask yourself:
If this is the only thing someone sees,
what does it say about me?
Does this represent my professional brand
and show why I am unique?
Does it capture what a recruiter would
care about?
Edit your profile:
Headline
STEP 2
Your summary is the best place for you to
communicate your professional brand and put
your own spin on your experience. Here’s an easy
formula we recommend:
1-2 sentences about who you are
3-5 sentences about your experience, top
skills and key passions
1-2 sentences about your future goals and
how other members can engage with you
Make sure to include a summary of at least
40 words to show up in the search results of
other members.
Edit your profile:
Summary
STEP 3
Add your industry
STEP 4
Members with industry information
receive up to 9x more Profile views
More than 300K people search by
industry on LinkedIn every week.
Detail your work
experience
STEP 5
Member with up-to-date positions
receive up to:
5x more connection requests
8x more Profile views
10x more messages
Add examples of
your work
STEP 6
Upload photos, presentations,
and videos
Give a dynamic, visually
appealing representation of
your professional story
Add volunteer
experience
STEP 7
Members who add volunteer
experience and causes get up to 6x
more Profile views than those
without
Add skills & get
endorsed
STEP 8
Members who add 5 or more
skills receive up to 17x more
Profile views
Request a
recommendation
STEP 9
Recommendations help build you
credibility and validate your skills
Set Career Interests
Include potential job titles and
locations in your career interests
to receive more relevant job
suggestions
Turn on the Open Candidates
setting to let employers know
you are actively searching and
available for a new job.
Download the LinkedIn Job
Search Mobile App to see new
job notifications quickly
STEP 10
Like and share things that
people in your network will
care about and post
Join groups and
exchange insights with
school or program alumni
Invest time in your
Connections and request
informational interviews
Give testimonials
and recommendations
to others
Add value and engage with your network
Expand your
network strategically
Who should I reach out to on LinkedIn?
• People you have something in common with
• People who have a job or work at a company that
interests you
• People who may be able to connect you
to someone who can help you achieve
your goals
What should I say?
• Who you are
• How you came across their profile
• How they can help you
Discover existing
connections
Click “My Network” in the top navigation to find
people you already know, including:
Friends and family
Current and former colleagues
Current and former managers
Our “People you may know” feature improves over
time as you build your network.
Search and apply for
jobs on LinkedIn
1. Set career interests
2. Search for jobs
3. Create search alerts
4. Review “Jobs You May Be Interested In”
5. Follow companies
6. Apply actively
v
Build your
professional
network
1. Build your professional network
2. Discover existing connections
3. Search for new connections
4. Expand your network strategically
Use your network on
LinkedIn to connect to
opportunity
1. Message connections
2. Ask for informational interviews
3. Request referrals
4. Request recommendations
5. Find a mentor with career advice
6. Add value and engage
Search for new
connections
Use the search bar in the top
navigation to find new connections
by:
Name
Company
Location
Keyword
Recruiters on LinkedIn can filter specifically for
candidates who have engaged with their
company page. Make sure to show your
interest by taking this easy step.
Follow companies
Explore employers you are interested in
working for by following their company
page.
Check out the “Life” section to learn
more about the company’s culture,
values, and professional development
opportunities.
Join groups
Find and join groups of professionals to
give and get career help and resources
by filtering for ”Groups” using the
search bar.
Consider joining groups for:
Professionals in your industry
Alumni of your school or
training program
Review Jobs You May Be
Interested In
For the best jobs, make sure your profile is
filled out with accurate:
 Work experience
 Skills
 Location information
1. Share your authentic voice
2. Post frequently
3. Start a conversation or share your point
of view
4. Include rich media to increase engagement
5. Create an opportunity for reciprocity
Best practices for
sharing updates
1. Create a headline that captures attention
2. Include a photo to stand out
3. Be authentic, use your voice
4. Think about your audience
5. Article length matters
Best practices for
publishing content
Privacy settings
Click the “Me” icon at the top of your LinkedIn
homepage.
In the dropdown menu, select “Settings &
Privacy” to begin managing your preferences.
For example, you can:
Change the language you
use on LinkedIn
Change your password
Control your notification preferences
Thank you

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Free LinkedIn Resources for the Peace Corps Community and Beyond...

  • 1. LinkedIn Profile Best Practices for the Peace Corps Community and Beyond Mona Khalil RPCV, Morocco (2006-2008) Sr. Program Manager, Inclusion Recruiting at LinkedIn
  • 2. 30 million+ employers are on LinkedIn, with 20 million+ open job opportunities Millions of mentors and mentees have signed up to give and get career advice on LinkedIn 2.8 million recruiters use LinkedIn to fill open jobs every day Build your professional network and connect to jobs
  • 3. 9 out of 10 employers use LinkedIn during the hiring process. Did you know?
  • 5. Profile vs. resume There are big differences between your LinkedIn profile and your resume. For example, your LinkedIn profile: Speaks to all potential employers, not just a single one Goes into more detail with skills, projects, interests, certifications, and more Allows other professionals and employers to interact, learn, and contact you Contains recommendations and endorsements
  • 6. Take a great photo Members with profile photos receive up to 21x more views and 9x more connection requests Use a background that isn’t distracting Dress for the job you want Smile and have friendly expression Make sure your face takes up a majority of the frame 36x more messages STEP 1
  • 7. Your headline is an opportunity to show what you are – not just what you do. When writing your headline, ask yourself: If this is the only thing someone sees, what does it say about me? Does this represent my professional brand and show why I am unique? Does it capture what a recruiter would care about? Edit your profile: Headline STEP 2
  • 8. Your summary is the best place for you to communicate your professional brand and put your own spin on your experience. Here’s an easy formula we recommend: 1-2 sentences about who you are 3-5 sentences about your experience, top skills and key passions 1-2 sentences about your future goals and how other members can engage with you Make sure to include a summary of at least 40 words to show up in the search results of other members. Edit your profile: Summary STEP 3
  • 9. Add your industry STEP 4 Members with industry information receive up to 9x more Profile views More than 300K people search by industry on LinkedIn every week.
  • 10. Detail your work experience STEP 5 Member with up-to-date positions receive up to: 5x more connection requests 8x more Profile views 10x more messages
  • 11. Add examples of your work STEP 6 Upload photos, presentations, and videos Give a dynamic, visually appealing representation of your professional story
  • 12. Add volunteer experience STEP 7 Members who add volunteer experience and causes get up to 6x more Profile views than those without
  • 13. Add skills & get endorsed STEP 8 Members who add 5 or more skills receive up to 17x more Profile views
  • 14. Request a recommendation STEP 9 Recommendations help build you credibility and validate your skills
  • 15. Set Career Interests Include potential job titles and locations in your career interests to receive more relevant job suggestions Turn on the Open Candidates setting to let employers know you are actively searching and available for a new job. Download the LinkedIn Job Search Mobile App to see new job notifications quickly STEP 10
  • 16. Like and share things that people in your network will care about and post Join groups and exchange insights with school or program alumni Invest time in your Connections and request informational interviews Give testimonials and recommendations to others Add value and engage with your network
  • 17. Expand your network strategically Who should I reach out to on LinkedIn? • People you have something in common with • People who have a job or work at a company that interests you • People who may be able to connect you to someone who can help you achieve your goals What should I say? • Who you are • How you came across their profile • How they can help you
  • 18. Discover existing connections Click “My Network” in the top navigation to find people you already know, including: Friends and family Current and former colleagues Current and former managers Our “People you may know” feature improves over time as you build your network.
  • 19. Search and apply for jobs on LinkedIn 1. Set career interests 2. Search for jobs 3. Create search alerts 4. Review “Jobs You May Be Interested In” 5. Follow companies 6. Apply actively
  • 20. v Build your professional network 1. Build your professional network 2. Discover existing connections 3. Search for new connections 4. Expand your network strategically
  • 21. Use your network on LinkedIn to connect to opportunity 1. Message connections 2. Ask for informational interviews 3. Request referrals 4. Request recommendations 5. Find a mentor with career advice 6. Add value and engage
  • 22. Search for new connections Use the search bar in the top navigation to find new connections by: Name Company Location Keyword
  • 23. Recruiters on LinkedIn can filter specifically for candidates who have engaged with their company page. Make sure to show your interest by taking this easy step. Follow companies Explore employers you are interested in working for by following their company page. Check out the “Life” section to learn more about the company’s culture, values, and professional development opportunities.
  • 24. Join groups Find and join groups of professionals to give and get career help and resources by filtering for ”Groups” using the search bar. Consider joining groups for: Professionals in your industry Alumni of your school or training program
  • 25. Review Jobs You May Be Interested In For the best jobs, make sure your profile is filled out with accurate:  Work experience  Skills  Location information
  • 26. 1. Share your authentic voice 2. Post frequently 3. Start a conversation or share your point of view 4. Include rich media to increase engagement 5. Create an opportunity for reciprocity Best practices for sharing updates
  • 27. 1. Create a headline that captures attention 2. Include a photo to stand out 3. Be authentic, use your voice 4. Think about your audience 5. Article length matters Best practices for publishing content
  • 28. Privacy settings Click the “Me” icon at the top of your LinkedIn homepage. In the dropdown menu, select “Settings & Privacy” to begin managing your preferences. For example, you can: Change the language you use on LinkedIn Change your password Control your notification preferences