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Un outil                           unique, complet,                           différenciant,                           exc...
Un outil                          d’aide à la réflexion                          pour les marquesUn outilen évolution perm...
5ème éditionAller toujours plus loin dans cette relation Identification des critères de choix d’une marque (Responsabilit...
Croise 3 Angles d’analyse                                                    Marques              Base : 2800 pers.       ...
Un champ large dintervention1   Diagnostic  Les Chemins d’Engagement :    Toutes les interactions qui amènent au choix d’...
Chemin de    Les cheminsConviction   d’Engagement
Les interactions qui            mènent à l’Engagement                   Recom-Notoriété         mandation        Cote     ...
Les 14 facteurs quiparticipent au choix      d’une marque
Les critères de choix                              d’une marqueQualité                                        Responsabili...
Un outil exclusif de Mondadori Publicité     sur mesure,au service des Marques
Totem Brand Partner - Les nouveautes 2011
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Totem Brand Partner - Les nouveautes 2011

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Totem Brand Partner - Les nouveautes 2011

  1. 1. Un outil unique, complet, différenciant, exclusif Mondadori France PublicitéCréé en partenariat avec
  2. 2. Un outil d’aide à la réflexion pour les marquesUn outilen évolution permanente Renforcer la compréhension de la 5ème édition relation des consommateurs aux marques
  3. 3. 5ème éditionAller toujours plus loin dans cette relation Identification des critères de choix d’une marque (Responsabilité, DD,service innovant…). Quantification de nouvelles interactions (Buzz, Recommandation..) quiparticipent aux choix des marques.
  4. 4. Croise 3 Angles d’analyse Marques Base : 2800 pers. "Megabrand" 250 marques étudiées Potentiel d’engagement à l’achat Recommandation d’une marque Mesure du Buzz Côte d’Amour Critères de choix d’une marque (RSE, DD…) Niveau d’acceptation de la prime de marque Base : 36 000 pers. Media Socio Base : 23 000 pers."Media renseignement" 52 titres étudiés "Sémiométrie" Habitudes Media Décryptage des valeurs Marques / Media 5 5
  5. 5. Un champ large dintervention1 Diagnostic  Les Chemins d’Engagement : Toutes les interactions qui amènent au choix d’une marque.2 Décryptage des nouveaux profils de consommateurs en fonction de leur relation aux marques.3 Analyse des champs de valeur  Carte des territoires de valeur : Définir les territoires de valeur des lecteurs / consommateurs.4 Mediaplanning qualitatif  Choix media : Presse Magazine / titres Préconisation de titres en affinité avec des valeurs et des comportements vis-à-vis de la marque.
  6. 6. Chemin de Les cheminsConviction d’Engagement
  7. 7. Les interactions qui mènent à l’Engagement Recom-Notoriété mandation Cote damour Utilisation Buzz Engagement à lachat
  8. 8. Les 14 facteurs quiparticipent au choix d’une marque
  9. 9. Les critères de choix d’une marqueQualité Responsabilité Bon rapport qualité prix Respect des consommateurs Qualité  Respect des salariés Sens du service client Respect de l’environnementUtilisation de longue date A l’écoute / Tiens compte des avis Produit ou service innovant A fait ses preuves depuis longtempsRésonnance Beaucoup de gens en parlent Plaisir Procure du plaisir Prend la parole dans les médias Statut Fierté de consommer la marque
  10. 10. Un outil exclusif de Mondadori Publicité sur mesure,au service des Marques

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