The role of social media in business’s grow

1. Final Integrated Project
Prepared for Media Corp (Singapore)
The role of social media in business’s grow
By: Monzer Osama AL Shaikh Warak
www.MonzerOsama.com
February, 17 2014

2. The Goal

3. • The importance of social media for business
• Facts of some Social Media Networks
• The place of media companies in Social networks
• How To get Started and entering the Social
Networks world.
• Recommendations to Enhance visibility & Income
• Conclusion
• References
Agenda

4. • Social media is an effective way for businesses
to connect with customers and build a brand
for the cost of some time and creativity.
• Today a strong social media campaign
considered as integral to the success of
a business - if it is done correctly.
The importance of social media for business

5. • Media Companies will need to raise the awareness of its brand among
potential customers. With a strong set of videos, customers will be able
to see exactly what the brand offers.
• Customer service levels will increase since the relationship between
customer and company will become more intimate.
The importance of social media for business

6. • Another good reason to incorporate social media for a company is the
fact that once the media has been put up for a significant amount of
time, the success of this campaign can be monitored.
• Exmp: YouTube shows the number of total views, the
number of Likes, Dislikes, and also comments directly
underneath the video itself.
• In Facebook, a whole slew of information can be found about the
success or failure of the product, service, or brand.
The importance of social media for business

7. • An International survey reported that
The main social media objective for organizers
is to increase awareness.
• It is important to ensure that target
group-specific information is spread
through the appropriate channels.
Why Social Media In Business?

8. • With more than 1 billion users, Facebook is the world’s largest social network.
• Facebook became more valuable than Amazon, at least by market value.
• Facebook's market cap topped $170 billion this week, while Amazon's market cap has dipped below $165 billion, according to data provided to
Mashable by FactSet Research.*
Facebook
• A video-Sharing Website popular for user- generated content, Video Clips, and video blogging.
• 4 Billion daily views on the YouTube Video / day make it the best venues to build brands through video blog and tutorials.
• 8 of 10 Videos search's results from YouTube
• Many Media Corporations has his own official channel on You tube
• YouTube Pay for publishers 0.003$ per Video View
YouTube
• Twitter Is a microblogging Service that Enables users to spend text-based post of up to 140 characters.
• It used as a benchmark of influence. Companies have also used the service as a way to engage with their customers – offering
promotions and other specials.
• It offer the Ability to quickly respond to clients and Customer
Twitter
Facts of some Social Media Networks

12. • Preview on a corporations that I studied
The place of media companies in Social networks
MBC Corp.
• First private satellite broadcasting company in
the Arab World.
MediaCorp
• Group of commercial media companies in
Singapore, with business interests in television
and radio broadcasting, interactive media
Ray William Johnson
• Is an American video blogger, producer, and
actor best known for his YouTube.
He has become one of the highest earners on
YouTube after coining in a reported $1million a
year for his own series.
Awakening Records
• Offer a wide range of products for a new modern
Islamic music market.
EyshElly
• Its a popular comedy show in Saudi Arabia.
AlBernameg
• El Bernameg is an Egyptian news satire program.
The series is hosted by satirical comedian Bassem
Youssef CBC channel

13. The place of media companies in Social networks
The data table below shows a comparison of the current Social Network status
of Media Corp with and other corporations in other country.

14. Calculating the direct Income From
YouTube pay 0.003$ for each video clip
view when the publisher sign a partnership
contract with YouTube .
If we focusing on the direct income from
YouTube alone, the result will be as shown
figure.
$-
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
$7,000,000
$8,000,000
$9,000,000
AlBernameg.comEyshEllyAwakening RecordsRay William JohnsonMediaCorpMBC
Expected income Based on YouTube Videos
Expected income Based on YouTube Videos

15. 1. Redesign The website Of Media Corp based on the international Standard
2. Create an official accounts with Social Media (Facebook, Twitter, and
YouTube)
3. Make sure to verify your Social Media’s accounts
to save your copyright
4. Sign a partnership with YouTube to enable
the ability of earning money per view.
5. Merge all current isolated accounts
– if any- into one account and delete the others.
How To get Started and entering the Social Networks world.

16. 6. Link your Social Media accounts with each Others, then link them with
your website.
7. Create a strategy and policies of content publisher
8. Create a Google AdSense account to link it with your YouTube’s Videos
and Website to get money by “Pay Per Click” advertisement method.
9. Work to gain a huge amount of followers on social media.
10. Focus on the Videos’ content
11. Interactive with the audience and stay on touch and Listening to
Feedback
How To get Started and entering the Social Networks world.

17. 1. Dedicate a special Department to take care of Social marketing, Or find an
outsourcer to handle this issue, The main job of this team is to study the
users behaviors' and issue reports on what the
users like, dislike, users comments,
Criticisms, their interactions ..etc.
That report will help the decision maker
in the corporation to focus on the right
issues in Media Corp.
2. The focusing should be on the content and on the content and content!
Recommendations to Enhance visibility and increase the income

18. 3. You may sign a contracts with companies to promote their commercial
advertisements throw your Social channels by paying fees.
4. Post links with each video clip that connects people with pages and
services exist on Media Corp Website, so encourage them to enter their
data (Name, Email, Mobile Number, ..etc.) to gain some services. By this
way you will get a database indexed and categorized for your audience.
5. Link all the Social Media accounts with each other to manage them from
one place.
6. Develop your social media gradually and consistently, make sure all your
web pages mesh and have the same feeling.
Recommendations to Enhance visibility and increase the income

19. 7. Use a Google AdWords Service to place your advertisements
on other related Clips or at other competitor's channel.
8. Frequency and content value are important for a strong campaign
9. You have to be creating informative, relevant content at a rate that does
not become annoying to the people who follow your social media.
10. Don’t forget to include your social media addresses
on all your offline marketing efforts as well.
11. Post unique and relevant content on each page, separately.
No one wants to see the same post on three different pages.
Recommendations to Enhance visibility and increase the income

20. Conclusion
With a minimum investment, companies can enter the social media realm effectively,
offering useful information about the products and services of the company. Also,
valuable information can be reaped by those who
initiate social media campaigns. This means that
companies can learn large amounts of valuable
information about their image, brand, and
products, just from setting up professional
accounts with all the major social media sites.
For a business which is selling to customers, there are a few social media sites that are
essential.

21. References
1. Report: “Social Media & Events Report 2013”, By: Amiando Company, URL:http://www..com/infocenter/reports/ , accessed in: 17/02/2014
2. Article: “How a little-known comedian makes $1million a year from YouTube videos”, By: Daniel Bates, Daily mail News URL: http://www.dailymail.co.uk/news/article-
2095563/Comedian-makes-1million-month-YouTube-videos.html, accessed in: 16/02/2014
3. Video: “YouTube Partners: Learn about YouTube policies and guidelines”, URL: https://www.youtube.com/watch?v=QrIxBb7ezyk#t=28, accessed in: 16/02/2014
4. Webpage: “Terms Of Service”, URL: http://www.youtube.com/t/terms, accessed in: 16/02/2014
5. Infographic: “Video Content, Especially On YouTube, Wins In Google Universal Search”, By: Marketing Land Infographics, Mar 29, 2013,
URL:http://marketingland.com/infographic-video-youtube-wins-google-universal-search-37971, accessed in: 17/02/2014
6. “A Printable Guide to Social Media”, February 25, 2013, URL: http://www.edtechmagazine.com/k12/article/2013/02/printable-guide-social-media-infographic , accessed
in: 17/02/2014
7. “Facebook Is Bigger Than Amazon by Market Cap”, By: Seth Fiegerman, February 15, 2014, URL: http://mashable.com/2014/02/14/facebook-tops-amazon-market-cap/ ,
accessed in: 17/02/2014
8. http://mashable.com/category/twitter/
9. “importance-of-social-media-for-business”, Sandsiv February 9, 2011, URL: http://www.sandsiv.com/importance-of-social-media-for-business/, accessed in: 17/02/2014
10. Social media important tool for small business”, By Morgan Harding, November 10, 2013,URL: http://thetimes-tribune.com/news/business/social-media-important-tool-
for-small-business-1.1582774 , accessed in: 17/02/2014
11. “Fast Facts on Social Media & User Age: Who’s On Facebook and Twitter?”, by Joseph F Coughlin, February 5, 2011, URL: http://bigthink.com/disruptive-
demographics/fast-facts-on-social-media-user-age-whos-on-facebook-and-twitter , accessed in: 17/02/2014

22. Thank YouMonzer Osama
Consult@MonzerOsama.com