Black Hat Marketing Tricks Could Poison Your Brand
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Marketers are on a constant hunt to get their brand name and message spread to a greater audience, and sometimes those efforts turn unethical. Black hat marketing tactics, whether you know you are employing them or not, may seem like they’ll benefit your brand, but the long term negative effects are crushing. This presentation goes through what you need to know about black hat marketing in order to protect your brand. Find out: - Types of black hat marketing - Policies against black hat marketing you need to be aware of - Ways to avoid being banned from critical sites such as Google, Facebook and Twitter
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Black Hat Marketing Tricks Could Poison Your Brand
- 1. Black Hat Marketing Tricks Could Poison Your Brand
- 2. Black Hat Marketing #BlackHatMarketing
- 3. White Hat (Good Guys) Black Hat (Bad Guys) #BlackHatMarketing
- 4. Black Hat tactics can have serious consequences #BlackHatMarketing
- 5. Types of Black Hat Marketing #BlackHatMarketing
- 6. Click Bait Content meant to attract readers with intriguing, and often misleading, headlines that don’t fully explain what the post is about Source: MarketWatch.com #BlackHatMarketing
- 7. Click Bait Facebook is putting in the work to put an end to click bait based on time away from Facebook and number of Interactions #BlackHatMarketing
- 9. Doorway Pages Poor-quality pages where each is optimized for a specific keyword or phrase, or specifically written to rank for a particular phrase and then funnel users to a single destination Source: Google Support #BlackHatMarketing
- 10. Doorway Pages Google Webmaster Guidelines state: “Don’t deceive your users” and “Avoid tricks intended to improve search engine rankings.” #BlackHatMarketing
- 11. BMW admittedly used doorway pages - their German website influenced search results to ensure top ranking when users searched for "used car." Source: BBC News #BlackHatMarketing
- 12. Craigslist Harvesting Collecting the email addresses of people that are posting to Craigslist, or even using Craigslist content as your own. #BlackHatMarketing
- 13. Craigslist sues PadMapper for 'mass harvesting' listings Source: cnet.com #BlackHatMarketing
- 14. Cookie Stuffing Loading users’ computers with fraudulent cookies even when they do not click on a link. Source: marketing-schools.org #BlackHatMarketing
- 15. Cookie Stuffing Legitimate affiliate marketing uses cookies to track when a link is clicked on, in order to credit the referral source #BlackHatMarketing
- 16. Cloaking Showing different websites to search engine robots and users #BlackHatMarketing
- 17. Cloaking Serving a page of HTML text to search engines and showing images or Flash to users ! OR ! Inserting text or keywords into a page only when it is a search engine and not a human #BlackHatMarketing
- 18. Traffic-Power.com used improper SEO tactics and got clients banned from Google and Yahoo. Source: The Wall Street Journal #BlackHatMarketing
- 19. Policies to be Aware of #BlackHatMarketing
- 20. Google’s Guidelines Google has strict guidelines that are meant to actually help marketers in the long run, and they are great for marketers to keep top of mind. Source: Google Support #BlackHatMarketing
- 21. Google’s Guidelines They cover international content, mobile content, link schemes, redirects, comment spam and more #BlackHatMarketing
- 23. Facebook Promotions Source: Facebook Page Guidelines #BlackHatMarketing
- 24. Twitter Guidelines Get Rich Quick Source: Twitter Guidelines #BlackHatMarketing
- 26. Instead of Black Hat, Try White Hat #BlackHatMarketing
- 27. White Hat Marketing #BlackHatMarketing
- 28. White Hat = Long term Success Black Hat = Short term Success #BlackHatMarketing
- 29. Want to find out more about Moontoast? hello@moontoast.com Join us for our webinars each month!