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Localization Matters More Than Ever

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With all the focus on cost and speed, many businesses are losing sight of the true importance of localization—and why it’s a strategic necessity for success around the world.

Explore our SlideShare to see why localization matters now more than ever—and why it’s time for businesses to change the way they measure its value.

Publié dans : Technologie
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Localization Matters More Than Ever

  1. 1. $ € £ ¥ $ € £ ¥ $ € £ ¥ $ € £ ¥ $ € £ ¥ $ € £ ¥ $ € £ ¥ € £ ¥ $ € £ ¥ $ € £ ¥ $ € £ ¥ $ € £ ¥ $ € £ ¥ $ € £ ¥ $ £ ¥ $ € £ ¥ $ € £ ¥ $ € £ ¥ $ € £ ¥ $ € £ ¥ $ € £ ¥ $ € ¥ $ € £ ¥ $ € £ ¥ $ € £ ¥ $ € £ ¥ $ € £ ¥ $ € £ ¥ $ € £ $ € £ ¥ $ € £ ¥ $ € £ ¥ $ € £ ¥ $ € £ ¥ $ € £ ¥ $ € £ ¥ € £ ¥ $ € £ ¥ $ € £ ¥ $ € £ ¥ $ € £ ¥ $ € £ ¥ $ € £ ¥ $ £ ¥ $ € £ ¥ $ € £ ¥ $ € £ ¥ $ € £ ¥ $ € £ ¥ $ € £ ¥ $ € ¥ $ € £ ¥ $ € £ ¥ $ € £ ¥ $ € £ ¥ $ € £ ¥ $ € £ ¥ $ € £ Localization matters. And it is time your business knew about it. www.rws.com/moravia
  2. 2. Localization pros are used to answering the same old questions: > How fast can you do it? > Can you guarantee the quality? > How much will it cost?
  3. 3. But nobody ever seems to ask: > What is the value of great localization? > How can it help me increase revenue? > How much can it add to my bottom line? > How can it strengthen my brand? > Can it help me improve customer satisfaction? Where can I get the best return on my global product investments?
  4. 4. That is because localization is seen by product teams as a cost center, not a profit driver. But this narrow focus on costs is a classic example of perfecting tactics while ignoring strategy. Which, when you stop to think about it, is all kinds of wrong.
  5. 5. Because localization matters. Now, more than ever.
  6. 6. In the digital, online world, every business is (or can instantly become) a global enterprise. And one of the biggest difference-makers for global players? Localized content. Marketing Websites Digital products Post-sales support Customer relationship communications User-generated content
  7. 7. All of which must be tailored for every market …and for every customer segment …to deliver the right results …everywhere.
  8. 8. That is the true value of localization—driving global revenue growth in the constantly changing, ultra-personalized, always-on digital world. More languages More content More channels More complexity And less time
  9. 9. And while it is still vital to stay razor-sharp in the traditional measures of localization success… Cost Turnaround time Quality
  10. 10. …it is time to focus on (and brag about) the business outcomes that localization delivers. International market growth Lead generation and conversion Customer engagement and satisfaction
  11. 11. It is a radical shift in thinking. Seeing localization not as a cost of doing business, ...but as the only way your business will grow globally.
  12. 12. And it demands a radical new approach to localization. One that is: Data-driven Combining human expertise with intelligent business analytics for real-time insights into how to improve content performance and market results.
  13. 13. And it demands a radical new approach to localization. One that is: Agile Giving you the speed, responsiveness and operational efficiency to release content across multiple markets quickly and cost-effectively.
  14. 14. And it demands a radical new approach to localization. One that is: Integrated Breaking down silos to align localization with the rest of your marketing machine—helping you create and execute high-impact, fully integrated global campaigns.
  15. 15. www.rws.com/moravia From KPIs to ROI: Proving the Business Impact of Smart Localization Get in touch. Still stuck on cost per word instead of return on investment? Get our guide to the new strategic localization KPIs and see how you can prove the true business value of localization. Get the guide. Follow us We are RWS Moravia. We’re international digital marketing and localization experts. We help the world’s most ambitious businesses create strategic, outcome-based localization programs that have a real, lasting impact on their bottom line. We would love to do the same for you. Get in touch.

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