55. #SMXINSIGHTS
• The future of SEO is in intent analysis: The future is
now (so cliché). Know how Google sees the intent latent in
your content & the keywords you target.
• Embrace the X Factor: Niche ranking factor data is a
great place to springboard into experimentation… but intent
reigns supreme in the age of machine learning…. GO QUERY
SPECIFIC.
• Use your noodle: If a niche ranking factor study says a
specific factor is where it’s at but seems irrelevant to your
site’s purpose/intent… it probably is.
#SMX #12A @MordyOberstein