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For the benefit of all
– Danish experiences
Estimating the economic value of an address
infrastructure
UPU Global Addressi...
2Global Addressing Conference UPU, Berne, 26.-27. October 2015
3Global Addressing Conference UPU, Berne, 26.-27. October 2015
Overview
Super short Background
Three Case Studies
Conclusion
4Global Addressing Conference UPU, Berne, 26.-27. October 20...
History
5Global Addressing Conference UPU, Berne, 26.-27. October 2015
Vikings
No post codes
No Addresses
No post codes
No...
Address History in Denmark
• Post code system
₋ Four digit, introduced by Post Danmark
• All covering address system
₋ Rem...
Case
Improvement of unambiguousness in
road names and addresses
(2000-2007)
7Global Addressing Conference
Illustration: Finn Jørsbo
Some road names
were not
unambiguous within
the post code
The problem (2000):
8Global Addressing...
9Global Addressing Conference UPU, Berne, 26.-27. October 2015
In postcode 8900 Randers the road
name ”Egevej” (Oak Road) ...
A National Scale Problem
10Global Addressing Conference UPU, Berne, 26.-27. October 2015
Approx. 1000 road name
conflicts ...
Volume of the Problem
11Global Addressing Conference UPU, Berne, 26.-27. October 2015
Quantity of the
problem
August 2005
...
Negative Impact
12Global Addressing Conference UPU, Berne, 26.-27. October 2015
19 tons of bricks delivered to a wrong add...
Negative impact (2)
13Global Addressing Conference UPU, Berne, 26.-27. October 2015
Dagbladet BT
11th May 2004
“Lisbeth’s ...
The solution
14Global Addressing Conference UPU, Berne, 26.-27. October 2015
Change conflicting road names
or
change post ...
The business case
15Global Addressing Conference UPU, Berne, 26.-27. October 2015
= Result: Problem should be solvedResult...
Learnings
16Global Addressing Conference UPU, Berne, 26.-27. October 2015
The address infrastructure
This gives a picture ...
Case
Estimating benefits of address data
as open data
(2005-2010)
17Global Addressing ConferenceUPU, Berne, 26.-27. Octobe...
The problem (2002)
18Global Addressing Conference UPU, Berne, 26.-27. October 2015
We have
“State-of-the-Art”
address data...
License and
pricing restrictions
The dead-lock situation
19Global Addressing Conference UPU, Berne, 26.-27. October 2015
O...
Pressure by Stakeholders
20Global Addressing Conference UPU, Berne, 26.-27. October 2015
National police
Post Danmark
Ambu...
The solution
21Global Addressing Conference UPU, Berne, 26.-27. October 2015
Make address data free of charge
for
commerci...
2003-2005: Free-of-Charge Agreement
22Global Addressing Conference UPU, Berne, 26.-27. October 2015
Press release:
“From J...
Direct impact of agreement
23Global Addressing Conference UPU, Berne, 26.-27. October 2015
Number of Address data sets dis...
Economic Benefits for Society
24Global Addressing Conference UPU, Berne, 26.-27. October 2015
2000 2005 2010 2015
Good
Bet...
The business case
25Global Addressing Conference UPU, Berne, 26.-27. October 2015
= Result: Free-of-charge agreement was a...
Learnings
26Global Addressing Conference UPU, Berne, 26.-27. October 2015
1:70
Releasing
addresses as “open data”
gives ex...
Case
Improved address coverage plus
fast and open data services
(2013-2017)
27Global Addressing Conference
The problem (2012):
28Global Addressing Conference UPU, Berne, 26.-27. October 2015
Due to insufficient
address coverage,
...
Let’s ask the users
29Global Addressing Conference UPU, Berne, 26.-27. October 2015
Waste of time correcting errors and
de...
The solution
30Global Addressing Conference UPU, Berne, 26.-27. October 2015
Improve address coverage,
data quality and ti...
Improved address coverage 2015:
Vigsø Holliday Centre, Hanstholm, Jutland
Full Cover
31Global Addressing Conference UPU, B...
Full Cover
32Global Addressing Conference UPU, Berne, 26.-27. October 2015
Improved address coverage 2015:
Gentofte Hospit...
Address as a Service
33Global Addressing Conference UPU, Berne, 26.-27. October 2015
High quality, current and open
addres...
Instant Address Data
34Global Addressing Conference UPU, Berne, 26.-27. October 2015
Time from the recording of an address...
First results are here now!
35Global Addressing Conference UPU, Berne, 26.-27. October 2015
Using our open services, it’s ...
The business case
36Global Addressing Conference UPU, Berne, 26.-27. October 2015
= Result: Go ahead and do it!Result: Go ...
The Business Case
37Global Addressing Conference UPU, Berne, 26.-27. October 2015
23 Mill. US$/year23 Mill. US$/year
Learning
38Global Addressing Conference UPU, Berne, 26.-27. October 2015
1
Public sector
The municipal address authority
a...
39Global Addressing Conference UPU, Berne, 26.-27. October 2015
Our perspective: Every citizen and business entity has acc...
40Global Addressing Conference UPU, Berne, 26.-27. October 2015
Democracy
Transparency
Good governance
Security
Money tree...
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Address Infrastructure: For the benefit of all – Danish experiences

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Estimating the economic value of an address infrastructure - Danish Experiences. Presentation at the UPU Global Addressing Conference, Berne, CH, 26. October 2015

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Address Infrastructure: For the benefit of all – Danish experiences

  1. 1. For the benefit of all – Danish experiences Estimating the economic value of an address infrastructure UPU Global Addressing Conference Berne, 26. October 2015 Morten Lind, Senior Advisor, Danish Geodata Agency, Copenhagen, Denmark – morli@gst.dk
  2. 2. 2Global Addressing Conference UPU, Berne, 26.-27. October 2015
  3. 3. 3Global Addressing Conference UPU, Berne, 26.-27. October 2015
  4. 4. Overview Super short Background Three Case Studies Conclusion 4Global Addressing Conference UPU, Berne, 26.-27. October 2015
  5. 5. History 5Global Addressing Conference UPU, Berne, 26.-27. October 2015 Vikings No post codes No Addresses No post codes No Addresses
  6. 6. Address History in Denmark • Post code system ₋ Four digit, introduced by Post Danmark • All covering address system ₋ Remember: Denmark is a small, dense country • 1st national address file ₋ Full cover, with geographic coordinates 1990-2000 • Address file as open data ₋ Government and local government agreement 6Global Addressing Conference UPU, Berne, 26.-27. October 2015 1967 1975 1999 2003
  7. 7. Case Improvement of unambiguousness in road names and addresses (2000-2007) 7Global Addressing Conference
  8. 8. Illustration: Finn Jørsbo Some road names were not unambiguous within the post code The problem (2000): 8Global Addressing Conference UPU, Berne, 26.-27. October 2015
  9. 9. 9Global Addressing Conference UPU, Berne, 26.-27. October 2015 In postcode 8900 Randers the road name ”Egevej” (Oak Road) occurred four times: • in Assentoft • in Haslund • in Harridslev • in Øster Bjerregrav In postcode 8900 Randers the road name ”Egevej” (Oak Road) occurred four times: • in Assentoft • in Haslund • in Harridslev • in Øster Bjerregrav Example
  10. 10. A National Scale Problem 10Global Addressing Conference UPU, Berne, 26.-27. October 2015 Approx. 1000 road name conflicts mapped and listed
  11. 11. Volume of the Problem 11Global Addressing Conference UPU, Berne, 26.-27. October 2015 Quantity of the problem August 2005 No. of Street Names No. of House- holds No. of Persons No. of Business entities Affected by the duplicate problem 982 20.042 39.229 4.991 Country Total 107.000 2.950.000 5.530.000 680.000 Duplicates in % of all 0,9 % 0,7 % 0,7 % 0,7 %
  12. 12. Negative Impact 12Global Addressing Conference UPU, Berne, 26.-27. October 2015 19 tons of bricks delivered to a wrong address “An entrepreneur has ordered 19 tons of bricks for a construction work. The bricks were delivered at the wrong address, situated in a dwelling area, while the family living there were at work. The family, the transport company and the contractor had several fierce discussions before the situation was clarified.” 19 tons of bricks delivered to a wrong address “An entrepreneur has ordered 19 tons of bricks for a construction work. The bricks were delivered at the wrong address, situated in a dwelling area, while the family living there were at work. The family, the transport company and the contractor had several fierce discussions before the situation was clarified.” From telephone-based survey of problems related to duplication of road names in post codes, 2006
  13. 13. Negative impact (2) 13Global Addressing Conference UPU, Berne, 26.-27. October 2015 Dagbladet BT 11th May 2004 “Lisbeth’s husband died: Ambulance dispatched to wrong city” “Lisbeth’s husband died: Ambulance dispatched to wrong city” Jyske Vestkysten, 23rd June 2005 “Emergency center dispatched firefighters to wrong address” “Emergency center dispatched firefighters to wrong address”
  14. 14. The solution 14Global Addressing Conference UPU, Berne, 26.-27. October 2015 Change conflicting road names or change post code boundaries
  15. 15. The business case 15Global Addressing Conference UPU, Berne, 26.-27. October 2015 = Result: Problem should be solvedResult: Problem should be solved One time cost of solution (public sector): 1.5-2.5 mill. US$One time cost of solution (public sector): 1.5-2.5 mill. US$÷ Value (benefit) of not having the problem (public sector) per year: 3.5 mill. US$ /year Value (benefit) of not having the problem (public sector) per year: 3.5 mill. US$ /year+ Please note: Even though the problem affects “only” 0,7 % of the addresses … Please note: Even though the problem affects “only” 0,7 % of the addresses … … the benefit of the solution will be 1.50 US$ per address*) every year! … the benefit of the solution will be 1.50 US$ per address*) every year! *) Total number of addresses in Denmark is 2.4 mill
  16. 16. Learnings 16Global Addressing Conference UPU, Berne, 26.-27. October 2015 The address infrastructure This gives a picture of the total value of the address infrastructure But value of a repair equals to 1.5 US$ for each and every address in Denmark But value of a repair equals to 1.5 US$ for each and every address in Denmark We found a problem affecting only 0.7 % of addresses
  17. 17. Case Estimating benefits of address data as open data (2005-2010) 17Global Addressing ConferenceUPU, Berne, 26.-27. October 2015
  18. 18. The problem (2002) 18Global Addressing Conference UPU, Berne, 26.-27. October 2015 We have “State-of-the-Art” address data, but it is not used Danish police planning emergency response: Accident in fireworks factory, Seest, Kolding Nov. 3rd 2004
  19. 19. License and pricing restrictions The dead-lock situation 19Global Addressing Conference UPU, Berne, 26.-27. October 2015 Official address file maintained by the local governments Addr Postal servicesPostal services Health careHealth care Ambulance ServicesAmbulance Services UtilitiesUtilities 1-1-2 Alarm Centers1-1-2 Alarm Centers Energy, EnvironmentEnergy, Environment Police forcePolice force Regional GovernmentRegional Government Transport servicesTransport services Epidemic awarenessEpidemic awarenessFire fightersFire fighters Potential users
  20. 20. Pressure by Stakeholders 20Global Addressing Conference UPU, Berne, 26.-27. October 2015 National police Post Danmark Ambulance services Public transport Emergency call centers
  21. 21. The solution 21Global Addressing Conference UPU, Berne, 26.-27. October 2015 Make address data free of charge for commercial and non-commercial use
  22. 22. 2003-2005: Free-of-Charge Agreement 22Global Addressing Conference UPU, Berne, 26.-27. October 2015 Press release: “From January 1st 2013, the government, the counties and the municipalities have agreed …” Press release: “From January 1st 2013, the government, the counties and the municipalities have agreed …”
  23. 23. Direct impact of agreement 23Global Addressing Conference UPU, Berne, 26.-27. October 2015 Number of Address data sets distributed or updated to 3rd parties in 2002 and 2009 (of the 1250, approximately 300 was ’full cover Denmark’
  24. 24. Economic Benefits for Society 24Global Addressing Conference UPU, Berne, 26.-27. October 2015 2000 2005 2010 2015 Good Better Best Average Start ’Zero’ “Free-of-charge” Impact of agreem ent Direct, measurable economic benefits: >88 mill. US$
  25. 25. The business case 25Global Addressing Conference UPU, Berne, 26.-27. October 2015 = Result: Free-of-charge agreement was a very good idea!Result: Free-of-charge agreement was a very good idea! Cost of solution 2003-2009: 2.6 mill. US$Cost of solution 2003-2009: 2.6 mill. US$÷ Value (benefit) of solution in five years 2005-2009: 88 mill. US$ Value (benefit) of solution in five years 2005-2009: 88 mill. US$+ Please note: In 2010 benefits was estimated to 20 mill US$ (- that’s 8 US$ per address*) Please note: In 2010 benefits was estimated to 20 mill US$ (- that’s 8 US$ per address*) *) Total number of addresses in Denmark is 2.4 mill … While cost of agreement in 2010 was only 0,3 mill US$! … While cost of agreement in 2010 was only 0,3 mill US$! This gives a cost/benefit ratio of 1:70 This gives a cost/benefit ratio of 1:70
  26. 26. Learnings 26Global Addressing Conference UPU, Berne, 26.-27. October 2015 1:70 Releasing addresses as “open data” gives extraordinary good socio-economic benefits. Reason is, that so many users have interest in address data Releasing addresses as “open data” gives extraordinary good socio-economic benefits. Reason is, that so many users have interest in address data
  27. 27. Case Improved address coverage plus fast and open data services (2013-2017) 27Global Addressing Conference
  28. 28. The problem (2012): 28Global Addressing Conference UPU, Berne, 26.-27. October 2015 Due to insufficient address coverage, quality and data services, significant gains are still outstanding There are areas in Denmark, e.g. large business or industrial properties, with only one address
  29. 29. Let’s ask the users 29Global Addressing Conference UPU, Berne, 26.-27. October 2015 Waste of time correcting errors and defects in address information … Waste of time correcting errors and defects in address information … Unnecessary costs to implement address data in it-systems … Unnecessary costs to implement address data in it-systems … Extra data management costs to compensate for deficiencies in official address data … Extra data management costs to compensate for deficiencies in official address data … Huge potential for process improvement in e.g. logistics, transportation, planning … Huge potential for process improvement in e.g. logistics, transportation, planning …
  30. 30. The solution 30Global Addressing Conference UPU, Berne, 26.-27. October 2015 Improve address coverage, data quality and timeliness. Improve data infrastructure and -services
  31. 31. Improved address coverage 2015: Vigsø Holliday Centre, Hanstholm, Jutland Full Cover 31Global Addressing Conference UPU, Berne, 26.-27. October 2015
  32. 32. Full Cover 32Global Addressing Conference UPU, Berne, 26.-27. October 2015 Improved address coverage 2015: Gentofte Hospital, Copenhagen
  33. 33. Address as a Service 33Global Addressing Conference UPU, Berne, 26.-27. October 2015 High quality, current and open address data and web services
  34. 34. Instant Address Data 34Global Addressing Conference UPU, Berne, 26.-27. October 2015 Time from the recording of an address until it is published in our open data services May 2014 Now 201220 days 1-2 days 3-4 min. 40 sec. 12 sec. May 2015
  35. 35. First results are here now! 35Global Addressing Conference UPU, Berne, 26.-27. October 2015 Using our open services, it’s easy to type in a address on a webpage or application – and the address is valid! Our services are accessed >5 mill times/week Using our open services, it’s easy to type in a address on a webpage or application – and the address is valid! Our services are accessed >5 mill times/week Since 2014 more than 500 it-applications have saved money using our address-as-a-service instead of building address-functionality from scratch Since 2014 more than 500 it-applications have saved money using our address-as-a-service instead of building address-functionality from scratch Our improved address quality and timeliness reduces the need of purchasing additional 3rd party data Our improved address quality and timeliness reduces the need of purchasing additional 3rd party data … and further down the road is still a huge potential benefit in improvement of processes in e- government logistics, transport etc. … and further down the road is still a huge potential benefit in improvement of processes in e- government logistics, transport etc.
  36. 36. The business case 36Global Addressing Conference UPU, Berne, 26.-27. October 2015 = Result: Go ahead and do it!Result: Go ahead and do it! One time cost of solution (public sector):25 mill. US$One time cost of solution (public sector):25 mill. US$÷ Estimated benefits in public sector when Address Program is finalized: 23 mill. US$ /year Estimated benefits in public sector when Address Program is finalized: 23 mill. US$ /year+ A very rough estimation! Add social benefits and benefits for private sector A very rough estimation! Add social benefits and benefits for private sector
  37. 37. The Business Case 37Global Addressing Conference UPU, Berne, 26.-27. October 2015 23 Mill. US$/year23 Mill. US$/year
  38. 38. Learning 38Global Addressing Conference UPU, Berne, 26.-27. October 2015 1 Public sector The municipal address authority allocates and registers an address or a road name 1000 Industry 1000 application developers or data producers integrates the address or road name in their product or service 5.000.000 Applications Millions of users now have access to the new address or road name in their it- system, GPS, smartphone or tablet Cost Benefit
  39. 39. 39Global Addressing Conference UPU, Berne, 26.-27. October 2015 Our perspective: Every citizen and business entity has access to a authentic copy of the official address information
  40. 40. 40Global Addressing Conference UPU, Berne, 26.-27. October 2015 Democracy Transparency Good governance Security Money tree … but it is also a Good addressing is …

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