S E L L I
N G Y O U R G R E A T I D E A

Asking “What if?”

F U N N E
L V I S I O N

T H E H O
W W O W

What stops you F R
O M S E L L I N G ?

D E F I N
E T H E P R O B L E M E M PAT H I Z E & P R O B L E M PAT H I Z E A S K W H AT I F T U R N O N F U N N E L V I S I O N P L O T O N T H E H O W W O W M AT R I X I D E N T I F Y T H E T H E M E S P R O P O S E A B I G I D E A E X C U S E YO U R E F I N E A N D I M P R O V E C R E AT E A N A C T I O N P L A N

Now that we’ve gotten that
out of our way...

R U L E 1
. Sell Amazing Things R U L E 2 . Structure a great proposal R U L E 3 . Handle the Naysayers R U L E 4 . Know when to pivot

R U L E 1
. Sell Amazing Things

Don’t sell pop if your
client drinks soda R U L E 1 . S E L L A M A Z I N G T H I N G S

You might be perfect, but
your product definitely is not R U L E 1 . S E L L A M A Z I N G T H I N G S

Say “no” to yourself R
U L E 1 . S E L L A M A Z I N G T H I N G S

R U L E 2
. Structure a great proposal

Make sure you have a
worm and a hook R U L E 2 . S T R U C T U R E A G R E AT P R O P O S A L

Be clear R U L
E 2 . S T R U C T U R E A G R E AT P R O P O S A L

Options are optional R U
L E 2 . S T R U C T U R E A G R E AT P R O P O S A L

Sweat the small stuff R
U L E 2 . S T R U C T U R E A G R E AT P R O P O S A L

R U L E 3
. Handle the Naysayers

IQ + EQ > IQ
alone R U L E 3 . H A N D L E T H E N AY S AY E R S

Get creative and fall in
love with sales R U L E 3 . H A N D L E T H E N AY S AY E R S

ability to balance empathy and
ego Own your power R U L E 3 . H A N D L E T H E N AY S AY E R S

R U L E 4
. Know when to pivot

It’s easy to sell a
bad deal R U L E 4 . K N O W W H E N T O P I V O T

It’s easy to smell a
bad deal R U L E 4 . K N O W W H E N T O P I V O T

Selling’s closest cousin is invention
R U L E 4 . K N O W W H E N T O P I V O T Sales’s closest cousin is invention R U L E 4 . K N O W W H E N T O P I V O T

R U L E 1
. Sell Amazing Things R U L E 2 . Structure a great proposal R U L E 3 . Handle the Naysayers R U L E 4 . Know when to pivot