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  1. 1. Mobile Communications: Staying Current and Relevant Mousetrap Mobile Applications • Communications • Text Marketing Presented by Greg Nasto & Nicole Piggott
  2. 2. Who is Mousetrap Mobile? Applications • Communications • Text Marketing <ul><li>Full service marketing and mobile solutions company </li></ul><ul><li>Specialize in mobile applications, communications & marketing </li></ul><ul><li>Provide turn-key mobile solutions to a wide range of industries focusing on utilizing today’s preferred method of communication, mobile. </li></ul>
  3. 3. Evolution of the Cell Phone Original ‘Smart’ Phone
  4. 4. Evolution of the Cell Phone Briefcase Phone
  5. 5. Evolution of the Cell Phone Bag phone
  6. 6. Evolution of the Cell Phone Brick Phone
  7. 7. Evolution of the Cell Phone Today’s Smartphones
  8. 8. Evolution of Texting Morse Code- Telegraph
  9. 9. Evolution of Texting Telegrams
  10. 10. Evolution of Texting Pagers
  11. 11. Evolution of Texting Texting
  12. 12. Evolution of Social Media Bulletin Boards
  13. 13. Evolution of Social Media Chat Rooms
  14. 14. Evolution of Social Media AOL instant messenger
  15. 15. Evolution of Social Media Myspace, Facebook & Twitter
  16. 16. Smartphone Statistics <ul><li>In 2010, there were 60.2 million smartphone users in the U.S. </li></ul><ul><li>By the end of 2011, it’s estimated that 50% Americans will own one! </li></ul><ul><li>In April 2011, nearly half of all smartphone owners in the U.S. were ages 25-44 . </li></ul>
  17. 17. Interactive Poll Do you own a smartphone?
  18. 18. SMS Text Statistics <ul><li>In 2009, 2.5 billion texts were sent out each day in the U.S. </li></ul><ul><li>In total, 6.1 trillion texts were sent in 2010 and its estimated that that number climb to 7 trillion for 2011 & up to 10 trillion by 2013. </li></ul><ul><li>90% of texts are read within 3minutes & 99% are read period. </li></ul>
  19. 19. So Who’s mobile? <ul><li>EVERYONE! By 2014 mobile internet usage is expected to exceed desktop usage. </li></ul><ul><li>Today, 25% of U.S. internet users are MOBILE-ONLY . </li></ul><ul><li>59% of consumers browse internet DAILY on mobiles and spend 56% of that time on mobile APPs. </li></ul>
  20. 20. Who’s texting? <ul><li>EVERYONE! While the highest volume of texting comes from 13-17 year olds, even 65+ send on avg. 41 texts/month ! </li></ul><ul><li>66% of mobile phone users text. </li></ul><ul><li>Text is preferred to calls 3:2 . </li></ul><ul><li>95% of mobile contracts include text messaging packages </li></ul>
  21. 21. Why mobile? Effective ∙ efficient ∙ preferred <ul><li>Expenditure on mobile advertising worldwide is predicted to be $3.3 billion in 2011 and up to $20.6 billion by 2015 </li></ul><ul><li>89% of U.S. online consumers age 15+ own a cell phone. </li></ul><ul><li>86% of people have their phones within reach at least 16 hours a day! </li></ul><ul><li>Of those users, 83.2 million use the web on their phone. </li></ul><ul><li>For every job created in Michigan's mobile technology industry, 3.9 additional jobs are created in the state in other industries! </li></ul>
  22. 22. Interactive Poll How often do you access the internet from your phone?
  23. 23. What is considered mobile? <ul><li>Tablets/ iPad </li></ul><ul><li>Cell Phones </li></ul><ul><li>Smartphones </li></ul><ul><li>iPod touch </li></ul>
  24. 24. Why Applications? <ul><li>There’s an increasing percentage of mobile internet users. </li></ul><ul><li>People are mobile </li></ul><ul><li>High value for sponsors </li></ul><ul><li>Real-time data capture </li></ul><ul><li>Instant communication reach </li></ul><ul><li>Cost effective marketing </li></ul><ul><li>½ of all local searches are </li></ul><ul><li> performed on mobile devices! </li></ul>
  25. 25. Featured Industries for APPS <ul><li>Education </li></ul><ul><li>Municipal </li></ul><ul><li>Conferences/ </li></ul><ul><li>Events </li></ul><ul><li>Hospitality </li></ul><ul><li>Association/ </li></ul><ul><li>Corporation Communications </li></ul><ul><li>Automotive </li></ul><ul><ul><li>and many more! </li></ul></ul>
  26. 26. Education <ul><li>Applications: </li></ul><ul><ul><li>Text School Closings </li></ul></ul><ul><ul><li>Text Unexcused Absences </li></ul></ul><ul><ul><li>Sports/ Club Notifications </li></ul></ul><ul><ul><li>Emergency Notifications </li></ul></ul><ul><li>Sponsorship Opportunities </li></ul><ul><ul><li>- Direct Targeted Marketing </li></ul></ul><ul><ul><li>- High Value Impressions </li></ul></ul>
  27. 27. Municipalities <ul><li>Applications: </li></ul><ul><ul><li>Emergency Notifications </li></ul></ul><ul><ul><li>Public Notices/ Ordinances </li></ul></ul><ul><ul><li>Mobile APP </li></ul></ul><ul><ul><li>- Way-finding </li></ul></ul><ul><ul><li>- Merchant Listings & Promotions </li></ul></ul><ul><ul><li>Event Alerts </li></ul></ul><ul><li>Sponsorship Opportunities </li></ul><ul><ul><li>Direct Targeted Marketing </li></ul></ul><ul><ul><li>Up-sell or Added value to merchants </li></ul></ul>
  28. 28. Conferences/ Events <ul><li>Applications: </li></ul><ul><ul><li>Mobile APP </li></ul></ul><ul><ul><li>- Way-finding </li></ul></ul><ul><ul><li>- Conference/ Event info </li></ul></ul><ul><ul><li>Event Text Reminders </li></ul></ul><ul><ul><li>Interactive Voting & Polling </li></ul></ul><ul><ul><li>Customer Surveys- Instant Feedback </li></ul></ul><ul><li>Sponsorship Opportunities </li></ul><ul><ul><li>High value, direct impressions </li></ul></ul><ul><ul><li>Up-sell or Added value </li></ul></ul>
  29. 29. Hospitality <ul><li>Mobile APPs </li></ul><ul><li>Customer Loyalty Programs </li></ul><ul><li>70% of all room bookings are done through 3 rd party vendors. </li></ul><ul><li>Up-sell Additional Services & Offers </li></ul><ul><li>Increase Customer Satisfaction Ratings </li></ul><ul><li>Save time, resource & money </li></ul>
  30. 30. Associations/ Corporations Communications <ul><li>Internal Communications & Coordination </li></ul><ul><li>Text Voting & Polling </li></ul><ul><li>New Product/ Company Info & Updates </li></ul><ul><li>Internal Operations </li></ul><ul><li>Event Text Alerts & Reminders </li></ul><ul><li>Text- 90% within 3mins read </li></ul><ul><li>Email- 20% within 72 hrs </li></ul>
  31. 31. <ul><li>Dealership Text Promotions </li></ul><ul><li>Live Lead Capture </li></ul><ul><li>Service & Sales Text Reminders & Communications </li></ul><ul><li>Customer Loyalty Programs </li></ul><ul><li>Sales Interaction at Customer’s Comfort Level – Texting </li></ul><ul><li>Overcome Current Buying Trends </li></ul><ul><li>- More people shop when dealers are closed </li></ul><ul><li>- More people shop online </li></ul><ul><li>- People want to avoid car sales people </li></ul>
  32. 32. Benefits of APPS <ul><li>High value impressions </li></ul><ul><li>Capture live user data for database growth </li></ul><ul><li>Interactive real-time marketing opportunities </li></ul><ul><li>Mobile coupons/promotions </li></ul><ul><li>Geo & demographical user info for high targeted marketing </li></ul><ul><li>It’s green ! </li></ul>
  33. 33. Communications B2B & B2C <ul><li>Business to Business </li></ul><ul><ul><li>Internal Communications & Coordination </li></ul></ul><ul><ul><li>Voting & Polling </li></ul></ul><ul><ul><li>Internal Operations </li></ul></ul><ul><li>Business to Consumer </li></ul><ul><ul><li>Time-sensitive Direct Marketing </li></ul></ul><ul><ul><li>High-impact/ Low-cost </li></ul></ul><ul><ul><li>Customer Loyalty </li></ul></ul>
  34. 34. Communications Products <ul><li>Mobile Apps </li></ul><ul><li>Text Promotions </li></ul><ul><li>Text Coupons </li></ul><ul><li>Mobile Clubs </li></ul><ul><li>Text Surveys/Polling </li></ul><ul><li>Interactive Text2Screen </li></ul><ul><li>Mobile Sponsorship </li></ul>
  35. 35. Are mobile & social critical? <ul><li>YES. It’s unique to each business & is great for reputation building & exposure </li></ul><ul><li>Employees can be </li></ul><ul><li>ambassadors to the </li></ul><ul><li>company by being </li></ul><ul><li>socially active </li></ul>
  36. 36. Case Study: MANA Presented by: Jennifer Dickie, CMP
  37. 37. Case Study: MANA
  38. 38. Case Study: Mousetrap Mobile <ul><li>Cold Stone of Royal Oak </li></ul><ul><li>Custom Mobile APP </li></ul>
  39. 39. Case Study: Mousetrap Mobile <ul><li>2011 ALSD Conference </li></ul><ul><ul><li>Interactive Conference & Mobile APP </li></ul></ul><ul><ul><li>Event & Session Reminders </li></ul></ul><ul><ul><li>Interactive Voting & Polling </li></ul></ul>“ The text program was a huge hit this year!  …we need to do the program in the future. We’re working on securing sponsors for next year.” -Amanda Verhoff, ALSD “ Thank you! Your program really helped out with the reminders at the show.” -Scott Hinzman, ALSD
  40. 40. Case Study: Mousetrap Mobile <ul><li>Dr. Marshall </li></ul><ul><li>Cats Veterinary, Text Appointment Reminders </li></ul>“ The Mousetrap Mobile Reminder System has been a valuable asset in reducing our overall operational costs and increasing our patient confirmation efficiency.” -Dr. Dan Marshall, DVM Cats Veterinary
  41. 41. Q & A <ul><li>Questions??? </li></ul><ul><li>ASK AWAY! </li></ul>