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Mobile Communications: Staying Current and Relevant Mousetrap Mobile Applications • Communications • Text Marketing Presented by Greg Nasto & Nicole Piggott

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Who is Mousetrap Mobile? Applications • Communications • Text Marketing <ul><li>Full service marketing and mobile solutions company </li></ul><ul><li>Specialize in mobile applications, communications & marketing </li></ul><ul><li>Provide turn-key mobile solutions to a wide range of industries focusing on utilizing today’s preferred method of communication, mobile. </li></ul>

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Evolution of the Cell Phone Original ‘Smart’ Phone

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Evolution of the Cell Phone Briefcase Phone

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Evolution of the Cell Phone Bag phone

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Evolution of the Cell Phone Brick Phone

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Evolution of the Cell Phone Today’s Smartphones

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Evolution of Texting Morse Code- Telegraph

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Evolution of Texting Telegrams

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Evolution of Texting Pagers

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Evolution of Texting Texting

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Evolution of Social Media Bulletin Boards

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Evolution of Social Media Chat Rooms

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Evolution of Social Media AOL instant messenger

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Evolution of Social Media Myspace, Facebook & Twitter

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Smartphone Statistics <ul><li>In 2010, there were 60.2 million smartphone users in the U.S. </li></ul><ul><li>By the end of 2011, it’s estimated that 50% Americans will own one! </li></ul><ul><li>In April 2011, nearly half of all smartphone owners in the U.S. were ages 25-44 . </li></ul>

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Interactive Poll Do you own a smartphone?

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SMS Text Statistics <ul><li>In 2009, 2.5 billion texts were sent out each day in the U.S. </li></ul><ul><li>In total, 6.1 trillion texts were sent in 2010 and its estimated that that number climb to 7 trillion for 2011 & up to 10 trillion by 2013. </li></ul><ul><li>90% of texts are read within 3minutes & 99% are read period. </li></ul>

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So Who’s mobile? <ul><li>EVERYONE! By 2014 mobile internet usage is expected to exceed desktop usage. </li></ul><ul><li>Today, 25% of U.S. internet users are MOBILE-ONLY . </li></ul><ul><li>59% of consumers browse internet DAILY on mobiles and spend 56% of that time on mobile APPs. </li></ul>

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Who’s texting? <ul><li>EVERYONE! While the highest volume of texting comes from 13-17 year olds, even 65+ send on avg. 41 texts/month ! </li></ul><ul><li>66% of mobile phone users text. </li></ul><ul><li>Text is preferred to calls 3:2 . </li></ul><ul><li>95% of mobile contracts include text messaging packages </li></ul>

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Why mobile? Effective ∙ efficient ∙ preferred <ul><li>Expenditure on mobile advertising worldwide is predicted to be $3.3 billion in 2011 and up to $20.6 billion by 2015 </li></ul><ul><li>89% of U.S. online consumers age 15+ own a cell phone. </li></ul><ul><li>86% of people have their phones within reach at least 16 hours a day! </li></ul><ul><li>Of those users, 83.2 million use the web on their phone. </li></ul><ul><li>For every job created in Michigan's mobile technology industry, 3.9 additional jobs are created in the state in other industries! </li></ul>

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Interactive Poll How often do you access the internet from your phone?

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What is considered mobile? <ul><li>Tablets/ iPad </li></ul><ul><li>Cell Phones </li></ul><ul><li>Smartphones </li></ul><ul><li>iPod touch </li></ul>

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Why Applications? <ul><li>There’s an increasing percentage of mobile internet users. </li></ul><ul><li>People are mobile </li></ul><ul><li>High value for sponsors </li></ul><ul><li>Real-time data capture </li></ul><ul><li>Instant communication reach </li></ul><ul><li>Cost effective marketing </li></ul><ul><li>½ of all local searches are </li></ul><ul><li> performed on mobile devices! </li></ul>

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Featured Industries for APPS <ul><li>Education </li></ul><ul><li>Municipal </li></ul><ul><li>Conferences/ </li></ul><ul><li>Events </li></ul><ul><li>Hospitality </li></ul><ul><li>Association/ </li></ul><ul><li>Corporation Communications </li></ul><ul><li>Automotive </li></ul><ul><ul><li>and many more! </li></ul></ul>

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Education <ul><li>Applications: </li></ul><ul><ul><li>Text School Closings </li></ul></ul><ul><ul><li>Text Unexcused Absences </li></ul></ul><ul><ul><li>Sports/ Club Notifications </li></ul></ul><ul><ul><li>Emergency Notifications </li></ul></ul><ul><li>Sponsorship Opportunities </li></ul><ul><ul><li>- Direct Targeted Marketing </li></ul></ul><ul><ul><li>- High Value Impressions </li></ul></ul>

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Municipalities <ul><li>Applications: </li></ul><ul><ul><li>Emergency Notifications </li></ul></ul><ul><ul><li>Public Notices/ Ordinances </li></ul></ul><ul><ul><li>Mobile APP </li></ul></ul><ul><ul><li>- Way-finding </li></ul></ul><ul><ul><li>- Merchant Listings & Promotions </li></ul></ul><ul><ul><li>Event Alerts </li></ul></ul><ul><li>Sponsorship Opportunities </li></ul><ul><ul><li>Direct Targeted Marketing </li></ul></ul><ul><ul><li>Up-sell or Added value to merchants </li></ul></ul>

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Conferences/ Events <ul><li>Applications: </li></ul><ul><ul><li>Mobile APP </li></ul></ul><ul><ul><li>- Way-finding </li></ul></ul><ul><ul><li>- Conference/ Event info </li></ul></ul><ul><ul><li>Event Text Reminders </li></ul></ul><ul><ul><li>Interactive Voting & Polling </li></ul></ul><ul><ul><li>Customer Surveys- Instant Feedback </li></ul></ul><ul><li>Sponsorship Opportunities </li></ul><ul><ul><li>High value, direct impressions </li></ul></ul><ul><ul><li>Up-sell or Added value </li></ul></ul>

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Hospitality <ul><li>Mobile APPs </li></ul><ul><li>Customer Loyalty Programs </li></ul><ul><li>70% of all room bookings are done through 3 rd party vendors. </li></ul><ul><li>Up-sell Additional Services & Offers </li></ul><ul><li>Increase Customer Satisfaction Ratings </li></ul><ul><li>Save time, resource & money </li></ul>

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Associations/ Corporations Communications <ul><li>Internal Communications & Coordination </li></ul><ul><li>Text Voting & Polling </li></ul><ul><li>New Product/ Company Info & Updates </li></ul><ul><li>Internal Operations </li></ul><ul><li>Event Text Alerts & Reminders </li></ul><ul><li>Text- 90% within 3mins read </li></ul><ul><li>Email- 20% within 72 hrs </li></ul>

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<ul><li>Dealership Text Promotions </li></ul><ul><li>Live Lead Capture </li></ul><ul><li>Service & Sales Text Reminders & Communications </li></ul><ul><li>Customer Loyalty Programs </li></ul><ul><li>Sales Interaction at Customer’s Comfort Level – Texting </li></ul><ul><li>Overcome Current Buying Trends </li></ul><ul><li>- More people shop when dealers are closed </li></ul><ul><li>- More people shop online </li></ul><ul><li>- People want to avoid car sales people </li></ul>

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Benefits of APPS <ul><li>High value impressions </li></ul><ul><li>Capture live user data for database growth </li></ul><ul><li>Interactive real-time marketing opportunities </li></ul><ul><li>Mobile coupons/promotions </li></ul><ul><li>Geo & demographical user info for high targeted marketing </li></ul><ul><li>It’s green ! </li></ul>

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Communications B2B & B2C <ul><li>Business to Business </li></ul><ul><ul><li>Internal Communications & Coordination </li></ul></ul><ul><ul><li>Voting & Polling </li></ul></ul><ul><ul><li>Internal Operations </li></ul></ul><ul><li>Business to Consumer </li></ul><ul><ul><li>Time-sensitive Direct Marketing </li></ul></ul><ul><ul><li>High-impact/ Low-cost </li></ul></ul><ul><ul><li>Customer Loyalty </li></ul></ul>

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Communications Products <ul><li>Mobile Apps </li></ul><ul><li>Text Promotions </li></ul><ul><li>Text Coupons </li></ul><ul><li>Mobile Clubs </li></ul><ul><li>Text Surveys/Polling </li></ul><ul><li>Interactive Text2Screen </li></ul><ul><li>Mobile Sponsorship </li></ul>

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Are mobile & social critical? <ul><li>YES. It’s unique to each business & is great for reputation building & exposure </li></ul><ul><li>Employees can be </li></ul><ul><li>ambassadors to the </li></ul><ul><li>company by being </li></ul><ul><li>socially active </li></ul>

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Case Study: MANA Presented by: Jennifer Dickie, CMP

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Case Study: MANA

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Case Study: Mousetrap Mobile <ul><li>Cold Stone of Royal Oak </li></ul><ul><li>Custom Mobile APP </li></ul>

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Case Study: Mousetrap Mobile <ul><li>2011 ALSD Conference </li></ul><ul><ul><li>Interactive Conference & Mobile APP </li></ul></ul><ul><ul><li>Event & Session Reminders </li></ul></ul><ul><ul><li>Interactive Voting & Polling </li></ul></ul>“ The text program was a huge hit this year! …we need to do the program in the future. We’re working on securing sponsors for next year.” -Amanda Verhoff, ALSD “ Thank you! Your program really helped out with the reminders at the show.” -Scott Hinzman, ALSD

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Case Study: Mousetrap Mobile <ul><li>Dr. Marshall </li></ul><ul><li>Cats Veterinary, Text Appointment Reminders </li></ul>“ The Mousetrap Mobile Reminder System has been a valuable asset in reducing our overall operational costs and increasing our patient confirmation efficiency.” -Dr. Dan Marshall, DVM Cats Veterinary

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Q & A <ul><li>Questions??? </li></ul><ul><li>ASK AWAY! </li></ul>