Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
TACTICS

 

U l'T1OZOO

 

Powered by Mozoo
USING YOUR AUD| ENCE'S CURRENT
ENVIRONMENT

Geolocation is a great tool to maximise the
relevance of your message. 

 

Yo...
USING YOUR AUD| ENCE'S CURRENT
ENVIRONMENT

 

51 °/ o

to find a restaurant

 71%

of consumers have used

 

6

a store ...
BENEFIT FROM CONSUMER'S
MULTISCREEN HABITS

   
   
   

Study your audience carefully
and synchronise your adverts on
TV ...
CREATE USER
FRIENDLY CONTENT

 

Use formats that will both
respect and enthuse your
audience. 

 

7 people out of 10
* h...
4 OPEN A CONVERSATION
- WITH YOUR AUDIENCE

 

Mobile devices give you the opportunity to track users
that have interacted...
SYNCHRONISE WITH REAL TIME
ENVIRONMENTAL DATA

 

When advertising a you may want to synchronise your
service or product t...
SYNCHRONISE WITH REAL TIME
ENVIRONMENTAL DATA

‘$9 iiiifii

 

Synchronising your advert with real time environmental data ...
Prochain SlideShare
Chargement dans…5
×

5 Tactics To Better Engage With Your Audience On Mobile

Want to improve or maximise users' engagement to your mobile advertising campaigns? Search no further. Here are 5 key tactics to better engage with your target audience on mobile.

  • Identifiez-vous pour voir les commentaires

5 Tactics To Better Engage With Your Audience On Mobile

  1. 1. TACTICS U l'T1OZOO Powered by Mozoo
  2. 2. USING YOUR AUD| ENCE'S CURRENT ENVIRONMENT Geolocation is a great tool to maximise the relevance of your message. You can build fences based on a customer's location and proximity to goods and services. ‘N C Q»; n»: - 0.. ... . Q_. ,., .,. , Powered by Mozoo
  3. 3. USING YOUR AUD| ENCE'S CURRENT ENVIRONMENT 51 °/ o to find a restaurant 71% of consumers have used 6 a store locator to find a store fl 6 9 of consumers expect a business to be within 5 miles of their 0 radius when carrying out a search Q Q’ Google 9 Google . ... ... .. . : Q. .. g. ... ... ... Powered by Mozoo
  4. 4. BENEFIT FROM CONSUMER'S MULTISCREEN HABITS Study your audience carefully and synchronise your adverts on TV and mobile. Q 370/0 _, 33°/ o of 3 consumervs daily of consumers make a screen - time Spent on 3 shift from their TV to a Smartphone will be ITIOUIIE OEVICE T0 f0"0W "me watching TV up on related content 9 0 Millward Brown Imo_zo_o 0-. ... . Q . ... . r. Powered by Mozoo
  5. 5. CREATE USER FRIENDLY CONTENT Use formats that will both respect and enthuse your audience. 7 people out of 10 * have a better opinion of brands when they offer a good mobile experience 9 6 Latitude Imoggg 0.. ... . Q . ... . . . Powered by Mozoo
  6. 6. 4 OPEN A CONVERSATION - WITH YOUR AUDIENCE Mobile devices give you the opportunity to track users that have interacted with your advert. - Use this tool to open a I . _ _ , , conversation. and re-engage 3 those users who were enthused 9 — by your ad in the first place. D Once mobile device users engage with an ad, they are extremely likely to take action 9 D 80% 89% smartphone users are tablet users are likely likely take action take action 6 [AB Imozge ourlfln Q iiiii I’ Powered by Mozoo
  7. 7. SYNCHRONISE WITH REAL TIME ENVIRONMENTAL DATA When advertising a you may want to synchronise your service or product that Q campaign to the temperature or to is weather dependant, the weather. 0.. ... . gm. ..» Powered by Mozoo
  8. 8. SYNCHRONISE WITH REAL TIME ENVIRONMENTAL DATA ‘$9 iiiifii Synchronising your advert with real time environmental data will increase its value to the consumers. Consumers are 79 more likely to interact with your advert if it is directly relevant 0 and useful at the moment they see it. Imoggg 0.. ... . Q. ... ... ... Powered by Mozoo

×