1. Fayetteville Advertising &
Promotion Commission

2. 2013 Year in Review
Presented by the Fayetteville Visitors Bureau, the Clinton House Museum
and the Fayetteville Town Center

3. the
Fayetteville Visitors Bureau
The Fayetteville Visitors Bureau is a fullservice Convention and Visitors Bureau that
promotes Fayetteville as a destination for
conventions, tournaments and individual travel.
The staff serves as a liaison between visitors
and the city‟s hospitality industry.
OUR MISSION
To maximize the contribution of tourism to
Fayetteville‟s economic growth:
strengthening the community‟s hospitality,
tourism, and convention industry
by attracting individual visitors, conventions,
meetings, group tours, and
through special events introducing visitors to
the “Fayetteville Experience.”

4. our
Focus
Visitor Information
Group Tours
Printed Materials
Media Relations
Meetings & Conventions
Festivals & Events
Sports
Social Media

5. 2013
Timeline
Launched Hospitality Hero Program
Hosted the Ozark Juniors Volleyball 2K
Tournament with over 100 teams
Jan.
Attended the University of Arkansas
Hospitality Program‟s „A Class Act‟ in
Eureka Springs
Feb.
Hosted ESL Symposium
Hosted the SEC Indoor Track & Field
Championships
Hosted the Men‟s & Women‟s 7A State
Basketball Championships
Attended the Governor‟s Conference on
Tourism in Hot Springs
Hosted the NCAA Track & Field Indoor
Championships
Mar.

6. Little Rock Sales Blitz
(resulted in 4 new meetings and
conventions)
April
Hosted Women‟s Leadership Summit
Hosted College of Engineering First
Robotics Competition
Hosted the Primal Challenge Adventure
Race
Launched redesign of
experiencefayetteville.com
May
Printed & designed U of A Bucket List for
new student orientation
Hosted the NCAA Men‟s Golf Regional
Hosted the High School “Weekend of
Champions” (Baseball, Softball & Soccer
Championships)
Hosted Women‟s Air Race Classic
Hosted National Association of Multicultural
Education
Hosted the 3 Youth Basketball tournaments
at AAO Complex
June

7. Hosted the Arkansas Parks and Tourism
Commission at the Dromborg Castle
Awarded DMAP Accreditation
July
Hosted the PBR Girls Top 72 Showcase
Tournament at AAO Complex
Delivered approximately 10,000 Insider‟s
Guides to Fayetteville Public & Private
Schools
Aug.
Attended Razorback Football Kickoff
Luncheon
Information booth at U of A Razorbash
Hosted U of A Law School Southern Clinical
Conference
Launched Fayetteville Ale Trail
Hosted Arkansas Chapter of American
Planning Association
Hosted the Color Vibe Run for the first time
(over 4,000 registered)
Information Booth at 14th Annual
Bikes, Blues & BBQ Rally
Sept.
Hosted Arkansas Gas Association
Hosted the Tri-State Volleyball Challenge

8. Hosted 12th Annual Trick or Treat on the
Square
Oct.
Provided Insider‟s Guides & bags for
runners of 25th Annual Chile Pepper Cross
Country Festival
U of A Hosted the Intramural Regional Flag
Football Tournament
Fayetteville CVB nominated (and won) the
NCAA Indoor Track & Field Championships
for Sports Travel Magazine‟s „Best Collegiate
Multi-Sport Event‟ in the country
Nov.
Lights of the Ozarks 20th Anniversary
-Expanded Lighting Night Parade to Block
and Dickson Street
Hosted annual Thanksgiving luncheon for
Fayetteville Parks & Rec. lighting crew
Semi-annual Hotel and Sports Promoters
meeting and breakfast
Fayetteville won the 2013 „Reader‟s
Choice‟ Award for the State of AR in
Sports
Events Magazine
Dec.

9. DMAI accreditation
FAYETTEVILLE ADVERTISING &
PROMOTION COMMISSION
AWARDED DESTINATION
MARKETING ACCREDITATION
In July, Destination Marketing Association International
announced that it has awarded accreditation to the Fayetteville
Advertising and Promotion Commission after its successful
completion of the Destination Marketing Accreditation Program
(DMAP).

10. the
Hospitality Hero Program
The Hospitality Hero program, which began in January 2013, is
designed to stimulate and reward exceptional customer service by
employees working in the hospitality industry. These Hospitality Heroes will
be celebrated each month as the best examples of the city’s ongoing
commitment to providing each and every visitor outstanding service.
Hospitality Heroes can be nominated guests, customers or managers at
Fayetteville tourism industry-related businesses by filling out a Hospitality
Hero Nomination Card or emailing the nomination into the Bureau. These
cards will be made available through the Visitors Bureau, and collected
each month by Fayetteville Visitors Bureau staff members.
210
TOTAL
Nominations
Nominations are reviewed and each month a “Hospitality Hero of the
Month” is selected. All those receiving at least one nomination receive an
Experience Fayetteville lapel pin and award certificate.
The Hero of the Month (and the property they work for) will be featured
on our website and recognized at a special reception held January. A Hero
of the Year will be selected from the monthly award recipients.
22
HOTELS
and Restaurants

11. Hospitality Hero
Winners & Nominees

12. Sports
Economic Impact
38
Tracked Events
6 Annual Events
16 Repeat Events
16 New Events
32,000
Total Attendance
For new sports events to
Fayetteville
16,763
Room Nights
Total room nights from 38
events
*Figures do not include
University of Arkansas
Football, Baseball, or
Basketball Games

13. Sports
Economic Impact
$6,072,300
$20,208,412
$3,980,730
$3,099,403
Economic Impact
$2,686,778
Income from sporting events that feeds
directly into the Fayetteville economy
$1,536,240
$1,057,730
$311,400
$648,533
$129,707
$142,060
$296,472
$247,060

14. University of Arkansas
Economic Impact
$153.6
35,805
Million
Hotel Rooms
Annual economic impact
of Razorback sports
Occupied by Razorback
sports attendees in 2012
176,957
Meals
Purchased in area
restaurants by sports
attendees
66.8%
Attendees
At football games in
Fayetteville that were visitors
from outside Northwest
Arkansas

15. Conventions and Meetings
CONVENTION SERVICES
The Fayetteville Visitors Bureau offers many complimentary
services to meeting and event planners utilizing area hotels and
attractions
We have a comprehensive view of Fayetteville, local expertise and
extensive knowledge of meeting planning resources. Our services
save time and are FREE.
2013 MEETINGS & CONVENTIONS
•
•
•
•
ESL Symposium
Women‟s Leadership Summit
Arkansas Race Classic
National Assn. of Multicultural
Education
• UA Law – Southern Clinical
Conference
• American Planning Assn. AR Chapter
• AR Gas Association
• Arkansas Parks and Tourism
Commission

16. Our Meeting and
Convention
Services
[
#
P
Meeting Marketing
Assistance
Attendance
Building Services
Planning
Assistance
i
Visitor Information
& Giveaways for
Attendees

17. Festivals and
Community Events

18. First
Thursday Fayetteville
2013 SPONSORS
ABOUT
•
•
•
•
•
•
First Thursday Fayetteville is a monthly event held on the Downtown
Fayetteville Square, celebrating original works of art. On the first Thursday of each
month from April to October (excluding July in 2013), First Thursday Fayetteville
transforms the city‟s historic Downtown Square into a vibrant arts district, featuring
the work of more than 40 visual artists, live music, street performers, food and
drink, and children‟s activities.
Fayettechill
Walton Arts Center
Sam‟s Club
Fayetteville Music Factory
Kieklak Law Firm
Adventure Subaru
COMMUNITY &
MEDIA PARTNERS
First Thursday Art Walk
•
•
•
•
•
•
Fayetteville Public Library
Fayetteville Flyer
KNWA/ FOX 24
AY Magazine
Currentland Magazine
Fayetteville Town Center

19. Women’s
Air Race Classic
The Air Race Classic is an all women, trancontinental air
race of approximately 2,500 miles. The race ended in
Fayetteville on June 22, where we hosted a Meet the Racers
Party and helped secure lodging and event coordination for the
organizers.

20. The
Lights of the Ozarks
20th Anniversary
The Lights of the Ozarks continue to be a major tourism
driver for Fayetteville. Celebrating its 20 th anniversary in
2013, the lights and parade route were expanded to include
Block Avenue and
Dickson Street. A new sound system was also added to the Old
Post Office on the Downtown Square.

21. Working with the
University of Arkansas
• Guest speaking/teaching at University of
Arkansas hospitality program classes
• Spring Video Immersion Class
• Lights of the Ozarks parade –partnership with
Hospitality students
• Internships with University of Arkansas
students

22. Ozark LiteracyCouncil’s
PIGShibition

23. Ozark LiteracyCouncil’s
PIGShibition
PIGShibition is a community art project created to
draw awareness to literacy issues, support the Ozark
Literacy Council, promote local artists, and beautify
the city of Fayetteville, Arkansas.

24. US AIRWAYS
Feature
MAGAZINE SPREAD
SHOWCASES VIBRANT
INTERNATIONAL
BUSINESS, ARTS REGION
Six million airline passengers worldwide discovered a 64-page
section of US Airways Magazine focused on Northwest Arkansas
tucked in the seatbacks of airplanes in July.
Regional partners, led by the Northwest Arkansas Tourism
Association (NATA) and supported by the Arkansas Department of
Parks and Tourism, came together to provide a team of writers with
all the information and photographs necessary to ensure that the
region‟s top amenities become more known to a worldwide audience.
The magazine was available on all US Airways flights throughout
July.

25. Group Tour Marketing
52
Tours
9
states
10
Different
itineraries

26. Group Tours

27. Brochure Distribution
2013 Insider‟s Guide
51,560 distributed since June,
1,418 downloads in 2013
2013 Fayetteville Map
10,500 distributed in 2013
Historical Walking Tour
9,200 distributed in 2013
All Seasons Driving Tour
12,500 distributed in 2013

28. new
Z-Card Brochures
TRAILS &
BIKEWAYS GUIDE
• Safety Tips and Bike
Rental, Repair information
on one side
• Worked with City‟s GIS
Department for trails map
• Initially printed 10,000 – had
to reorder 15,000 more in
December
MOTORCYCLE
GUIDE
• Worked with City‟s GIS
Department for trails map
• Butler Maps created a
custom area ride map for
alternate side
• Printed and distributed
20,000 at Bikes, Blues &
BBQ, Butler Motorcycle
shows, etc.

29. ExperienceFayetteville.com

30. Coverage
Area
Top 10 Source States To
Experience Fayetteville
Site In 2013
1. Arkansas
2. Texas
3. Oklahoma
4. Missouri
5. Kansas
6. California
7. Tennessee
8. Georgia
9. Illinois
10. North Carolina
Top 25 Source Cities
1. Fayetteville, AR
2. Tuttle, OK
3. Dallas, TX
4. Springdale, AR
5. Little Rock, AR
6. Bentonville, AR
7. San Antonio, TX
8. Oklahoma City, OK
9. Rogers, AR
10. Waco, TX
11. Austin, TX
12. Tulsa, OK
13. Houston, TX
14. Ft. Smith, AR
15. Memphis, TN
16. Los Angeles, CA
17. Springfield, MO
18. Chicago, IL
19. Topeka, KS
20. Atlanta, GA
21. New York, NY
22. Russellville, AR
23. Nashville, TN
24. Kansas City, MO
25. Conway, AR

31. Downtown
Historical Walking Tour
HIGHLIGHTS
• 31 Stops on and around
the Fayetteville Square
• Tour via QR Code
Stickers or pick up a map
at the Fayetteville Visitors
Center
• Also available on
experiencefayetteville.co
m
Visitors scanning QR Code
Stickers along the
Historic Walking Tour

32. Fayetteville
Ale Trail
YOUR BEER ADVENTURE
STARTS IN FAYETTEVILLE.
The Fayetteville Visitors Bureau launched the Fayetteville Ale Trail –
Arkansas‟ first craft beer tasting adventure featuring only local
breweries - in August of 2013. This self-guided craft beer tour lets
visitors and residents experience local breweries and engage with
brewmasters
while learning about their craft.
The Fayetteville Ale Trail currently features seven breweries: Apple
Blossom Brewing Co., Core Brewing and Distilling Co., Fossil Cove
Brewing Co., Hog Haus Brewing Co., Saddlebock
Brewery, Tanglewood Branch Beer Co., and West Mountain Brewing
Co.

33. Fayetteville
Ale Trail
*
@
f
10,000
15,000
622
Passports Printed
Pageviews
Facebook Fans
Over 5,000 passports
have been distributed
with 2,000 of those
given out in the first
two weeks.
Over 3,500 unique
visitors and 15,000
pageviews to
fayettevillealetrail.com
Organic page likes
with high levels of
interactivity

34. our
Social Media Strategy
Facebook
01
Our largest social media
following is on
Facebook, with over
20,000 „Likes‟ on the
Experience Fayetteville
page.
Twitter
02
YouTube
04
We created a YouTube
channel in 2011 that
now features 49 videos
with over 4,500 views.
Twitter is an
important, real-time social
media tool that helps us
promote events, news and
more.
Instagram
03
Pinterest
05
From places to eat, to where
to get married, Pinterest
offers great trip planning
tools for potential visitors.
Our fastest growing social
media application.
Instagram‟s photo sharing
power has translated into a
rapidly growing following.
Google +
06
The newest and least
popular of the platforms we
focus on, Google + will
continue to see growth and
return on investment of
time in 2014.

35. Social Media

36. Public
Relations
Travel Writers
Lodging and trip planning
assistance.
Media Assistance
From images to copy to itinerary
suggestions.
Story/Lead Generation
Trends, up-and-coming
attractions, and more.

37. The Clinton House Museum

38. special
Events
MLK LETTER TO
BIRMINGHAM JAIL 50TH
ANNIVERSARY
Penned just four months before the March on Washington and
his famous “I Have a Dream” speech, the letter marked the turning
point in the Civil Rights movement and has provided enduring
inspiration to the struggle for racial equality and is now recognized
around the world as a symbol of both racial intolerance and racial
reconciliation. In conjunction with the Birmingham Public Library, the
Clinton House joined over 200
libraries, museums, schools, universities, churches, parks, bookstore
s, street corners, and coffee shops across the globe in public
reading of Dr. King‟s letter.

39. special
Events
LET FREEDOM RING
50th Anniversary of Civil Rights Movement Commemoration
The Clinton House Museum sponsored a city-wide bell-ringing event
in conjunction with the national remembrance of the 1963 March on
Washington in support of equal rights legislation. The event is best
remembered as the occasion of Dr. Martin Luther King, Jr.‟s “I Have
a Dream” speech.

40. special
Events
1
BILL‟S 67TH
BIRTHDAY
2
DEMOCRATS
ON THE HILL
3
HILLARY‟S 66TH
BIRTHDAY
4
NEW YORK TIMES
BOOK FEATURE

41. Group Tours
Cooking with the Clintons
•
•
•
•
•
•
•
TOUR PACKAGE
INCLUDES:
Cook breakfast, lunch or dinner with former President Bill and Secretary of State Hillary Clinton
Tour their first home where they got married and see what’s cooking in the kitchen
Tour the University of Arkansas where Bill and Hillary taught law school
Learn how to call the Hogs and tour the Hall of Champions
Enjoy Bill’s Favorite snack “RC Cola, salted peanuts and moon pies”
Pictures with Bill and Hillary
Welcome bags and surprises

42. Blue Star
Museum Designation
A collaboration among the National
Endowment for the Arts, Blue Star
Families, the Department of Defense, and
more than 1,800 museums across
America to offer free admission to all
active duty military personnel and their
families from Memorial Day through Labor
Day.

43. Attendance Figures
3,760
Up 14% 5 Up 6%
2009-2010
2,441
years2010-2011
1,381
1,582
1,676
2010
2011
138% 50%
Up 47% Up
Increase
2011-2012
2012-2013
2009
2012
2013

44. Exhibits
OUTSIDE THE PALE
The Architecture of E. Fay Jones
Internationally renowned, Jones‟ work was honored numerous design awards and inspired generations of students during his
years at the University of Arkansas. A love for nature permeated his work and his unique style reflected modern elements such
as broad roofs, clerestory windows, and skylights to develop energy conscious designs infused with natural light. The exhibit is a
magnificent retrospective of the life and work of this disciple and prodigy of Frank Lloyd Wright.

45. Exhibits
CLINTON MEETS KENNEDY
Commemorates the famous handshake and week of profound impact that kicked off President Clinton’s life of public service in 1963. This
year makes the 50th anniversary of President’s first trip to Washington, when a camera snapped a picture of a baby-faced Bill Clinton shaking
hands with then-President John F. Kennedy.

46. Interior
Restoration
Repair of plaster walls and painting of
ceilings/walls/trim, and kitchen.
Cost of the project is fully funded by a
Small Museums Operating Grant from the
Arkansas Humanities Council.

47. Fayetteville Town Center

51. Fayetteville Advertising &
Promotion Commission

52. Wayfinding
Signage
FUNDED IN PART BY A GRANT
FROM THE WALTON FAMILY
FOUNDATION, IN
PARTNERSHIP WITH THE
NORTHWEST ARKANSAS
COUNCIL & THE CITY OF
FAYETTEVILLE
Attractions that received signs in Fayetteville: Air/Military
Museums, Botanical Garden of the Ozarks, Chamber of
Commerce, Clinton House Museum, Dickson Street
District, Downtown Square, Fayetteville District Court, Fayetteville
Public Library, Fayetteville Visitors Center, Gary Hampton
Park, Gulley Park, Lake Fayetteville, U.S. District
Courthouse, Uptown District, University of Arkansas, Walker Park
and Walton Arts Center.

53. 2013 Funding
Walton Arts
Center
University
of Arkansas
Fayetteville
Rotary
$600,000 donation to
help fund renovations
$500,000 to help with
construction costs of a
planned 700-seat
performing arts hall
$25,000 to help fund
softball fields at
Lady Dawg Yard

54. Yes Yes Yes
November Bond Election
NOVEMBER 12
SPECIAL BOND
Voters were asked for permission to extend bonds
ELECTION
originally used to build the Fayetteville Town Center. The
debt, which is paid for using money collected from the
city‟s 2 percent tax on hotel stays and food purchases at
restaurants, is down to about $1.5 million.
Rendering of Walton Arts
Center renovations
1. Should $1.5 million in bonds be issued to repay the
remaining Town Center debt?
2. Should $6.9 million in bonds be issued to help fund
Walton Arts Center expansions?
3. Should $3.5 million in bonds be issued to help build a
regional park?
Rendering of Regional
Park

55. 2013
*
At a Glance
&
JERRI
KUBURICH
EXTERNAL
AUDIT
Hired as in-house
accountant for the
Advertising &
Promotion
Commission
By Beall
Barclay was
conducted in
March
#
=
JOHN
LOGAN
BURROW
NEW
COMMISSIONERS
Hired as Attorney
for the
Advertising &
Promotion
Commission
5 seats on the board
were filled in 2013

56. our
Commissioners
Year
Commissioner
Term Expires
Replaced
2010
Justin Tennant
Indefinite
Rhoads
2012
Ching Mong
3/31/14
Karn
2013
Matthew Petty
Indefinite
Ferrell
Matt Behrend
3/31/15
Mills
Hannah Withers
3/31/17
Schmitt
Bobby Ferrell
3/31/17
Davis
Tim Freeman
3/31/16
Lyle

57. Our Staff

58. HMR
Collections

59. “Advantage in a competitive environment because we don’t do
what the other competitors are doing. We remember or discover
our own strengths and lead with those”