PERSONAL BRAND
EXPLORATION
Marcus Taylor
Digital Portfolio week 3
October 18, 2019

IDENTITY
Being the only child to his mother and father at a very early age, it
was difficult at times. However Marcus and his parents stayed
linked together through music his entire life no matter the mood.
At age 7 is when he realized that music was his passion and that he
wanted to become something within the company of music. At 17 is
when he truly realized his potential with music. A keen ear for
production and sound is what led Marcus to a couple of doors early
in his music life. He decided to polish his game and enroll in Full
Sail University for a Bachelor of Science in Music Business. To this
day he’s the CEO/owner of Uptown Money Records, and has been
an indie owner for 14 years. Marcus’s skills and experience will be
the strengths he carries forward as he continues his journey.

PROFESSION
A&R for Empire
Potential job titles:
Tour Manager
Artist manager
Talent manager
Creator brand Archetype- Being able to bring the vision of an artist
to life is the true essence of being a visionary. Creating along with
other creators is the key to innovating within the music world.

TARGET AUDIENCE:
RECRUITING AND HIRING
MANAGERS AT EMPIRE AND UMG
Demographics: 87% male, 35-40
years old, majority Caucasian,
majority college credentials, married,
Psychographics: Usually high
maintenance, family oriented, loves to
create and help others with their
vision, mostly have luxurious lifestyles
Ideal Audience Members: Ghazi
Shami, CEO Empire; Lucian Grainge,
CEO Universal Music Group

SHORT TERM GOALS (IMMEDIATE FOLLOWING GRADUATION
2021):
*FOLLOWING GRADUATION, I WILL LAND AN ENTRY LEVEL
POSITION AT MEANS STREET STUDIO THROUGH A SOURCE
OF I KNOW. I WILL BE WILLING TO WORK MY WAY UP TO A
HIGHER POSITION BY DECEMBER,2026.
MIDTERM (5-10 YEARS):
CREATE A BLUEPRINT ON HOW I PLAN TO RUN MY OWN
LABEL AND TAKE MANY OF THE SKILLS I’VE LEARNED AND
APPLY THOSE PRINCIPLES TO GAIN EXPOSURE AND THE
RECOGNITION OF PEOPLE IN HIGH PLACES. I PLAN TO
ACHIEVE THESE FEATS BY DECEMBER,2030
LONG TERM (15-20 YEARS):
BY THEN I WOULD HAVE HOPE TO ACCOMPLISH SEVERAL
ARTISTS PROJECTS THUS MAKING THEM FAMOUS AND
CONTINUING MY LEGACY AS AN INNOVATOR AND RISK
TAKER. I WANT TO HAVE MY OWN A&R DEPARTMENT THAT
TAKES SPECIAL PRIDE IN DEVELOPING ARTISTS FOR THE
FUTURE BY DECEMBER, 2045

SKILLS ANALYSIS

PROMISE
To use my 16 years of musical experience to help and
innovate the next generation of music makers.

CREDENTIALS:
*WORK EXPERIENCE:
13 YEARS MANAGER OF UPTOWN MONEY RECORDS
*AWARDS:
RECOGNITION PLAQUE FOR HELPING MY ARTIST RECEIVE
AIRPLAY AND CHART TOP 100 ON “RECORD WORLD” CHARTS IN
3 CATEGORIES
*EDUCATION:
MUSIC BUSINESS, B.S. , FULL SAIL UNIVERSITY 2021

COMPETITION

COMPETITION

BRAND POSITION
MARCUS “BELVEE JONES” TAYLOR
Keeping the authenticity in music by using my
experience and love for the game of music to
supplant a new method of thinking along with the
morals and pure passion of my ways. I want to
incorporate innovative thinking for the betterment
and future of music.

NETWORKING AND
MARKETING
Industry Events & Organizations:
1.GrammyU: The Recording Academy, Atlanta Chapter, 2541
Cumberland pkwy, Suite 3452 Atlanta, Ga 30339
2. South by SouthWest music festival: march13-22 2020, Austin,
Tx
3. A3C music festival: October 8-13 2020, Atlanta Ga
DIGITAL MARKETING:
Primary Content: start podcast with my team to establish an
online presence and brand. We will include everything from every
day life within music to the complex end of the music business
PRIMARY TOOLS: establish my brand through social media
outlets like LinkedIn, instagram, etc. also use the music portals
like Apple, GooglePlay, SoundCloud etc .

PROFESSIONAL
DEVELOPMENT
FORMAL EDUCATION: complete my
Bachelors in music by 2021
SKILLS:
16 years music experience
Know how to work Protools 10 and up
Keen ear for production and song placements
MENTOR:
Seeking middle aged executive to mentor and
guide me through the industry so I can become
one of the prominent men in the music industry

You know how the Hip Hop genre has been evolving but in need of
some new sounds or flavor? Well, what my job consists of is the
further evolution of the music industry by using my 16 years of
experience on the mainstream and heavily in the underground
music scene to appeal to a wide audience of new and old listeners. I
have produced albums and also have worked with some very
important people in the industry which solidifies myself as a tool
and not a trade.
Marcus Taylor

REFERENCES
https://www.onetonline.org/link/details/27-2042.01
https://www.statista.com/statistics/442354/music-genres-preferred-consumers-
usa/
https://www.universalmusic.com/universal-music-group-empire-form-strategic-
distribution-agreement/
https://www.grammy.com/recording-academy/membership/recording-academy/
about/chapters/atlanta
https://www.rollingstone.com/music/music-features/hip-hop-rock-pop-trends-
new-generation-771767/
http://meansstreetstudio.com/