The Design of MR studies requires Theory & Practice , Art & Science , Precision and Actionability... . Whether its implicit or explicit research techniques , attitudinal or behavioural data , big data or small data , the researcher still needs to design for maximum effect! The 'Actionable Insight'!

1. Explicit Tradeoffs in Designing Market Research
RESEARCH DESIGN
Muder Chiba

2. muder.chiba@gmail.com
Qualitative
Method
Quantitative
Method
THOUGHTFUL RESEARCH DESIGN
Qualitative
Mode
Quantitative
Mode

3. DESIGN NEEDS MUST
INCORPORATE
EXECUTION AND
DELIVERY
REQUIREMENTS
Design
Execution
Delivery
muder.chiba@gmail.com
THOUGHTFUL RESEARCH DESIGN

4. STRIKING THE BALANCE
muder.chiba@gmail.com
Content Context
Scientific
Method
Wisdom Metric Innovation
Cost Quality

5. STRIKING THE BALANCE
muder.chiba@gmail.com
Pure
Translations
Colloquial
Translations
Long
questionnaire Quality Output
Random Purposive


6. muder.chiba@gmail.com
Design
Execution
THOUGHTFUL RESEARCH DESIGN

7. Primary Secondary Catchall
muder.chiba@gmail.com
Which Information Collection is right for you?
Which Research is right for you?
Market Sales Marketing
STRIKING THE BALANCE
Design
Objective

8. 100 1,000 10,000 100,000
muder.chiba@gmail.com
Which Sample is right for you?
Which Sampling is right for you?
Purposive
Mixed
Mode Stratified
‘Pure ‘
Random
STRIKING THE BALANCE
Practice
Theory
River Panel

9. IDI Triads FGD EGD
muder.chiba@gmail.com
Which Design is right for you?
Dipstick
Ad-Hoc
Dipsticks
Timed
Dipsticks Continuous
Monadic
Seq.
Monadic Paired Block Design
STRIKING THE BALANCE
Simplicity
Complexity

10. Question
based single
number
Composite
Single
number
Derived
Single
Number
Strategic
Complex
single number
muder.chiba@gmail.com
Which Analytics is right for you?
% and mean
scores Crosstab
Sequential
Dichotomization Multivariate
Stated Jacquards Chip game Correlation
Correlation Regression
Multiple
Regression P2S models
STRIKING THE BALANCE
Socialization
Finesse

11. muder.chiba@gmail.com
Which Base Perspective is right for you?
Deterministic Probabilistic

12. Market
Complexity
Decisions
Information
Complexity
muder.chiba@gmail.com
TRAINING SOLUTIONS
FOR
MULTIVALENT THINKING@WORK