2. What is Social Media?
• Social media is media designed to be disseminated through social interaction, created using
highly accessible and scalable publishing techniques. def (Wikipedia) -
Social Media IS
A big deal
Going where your customers already are or where they want to be
Applicable to most companies in some way or another
Time-consuming
All about THEM
• Social Media IS NOT
A fad
A replacement for traditional advertising
The first step
The magic bullet
FREE
All about YOU
3. What Social Media has done
• Social Media make the traditional two-way word of mouth
marketing accessible and available to everyone with a
computer (or phone).
Before After
5. Social Media Stats for 2012
• 62% of adults worldwide now use
social media
• Social networking is most popular
online activity, with 22% of time
online spent on channels like
Facebook, Twitter and Pinterest
• 56% of social media users have
admitted to using channels to spy
on their partners
• Brazil has the highest online
friends – average of 481 per user
• Japan has the lowest average
online friends – avereage of just
29 friends per user
6. Social commerce
• Social commerce sales should total $9.2
billion by the end of this year and are
expected to climb to $14.25 billion in 2013
and $30 billion in 2015
• Some 167 million people will shop online
this year, which will increase to 192
million by 2016 (spending an average of
$1,800 per person per year)
• 20% would purchase within a social media
site
• 40% of Twitter users regularly search for
products via Twitter
• 12% of consumers have purchased a
product online because of info they found
on Twitter
• 60% are willing to post about
products/services in FB if they get a deal
or discount
7. Social media in business
• 65% of the world’s top companies have an active
Twitter profile
• 90% of marketers use social media channels for
business, with 93% of these rating social tools as
“important”
• 43% of marketers have noticed an improvement in sales
due to social campaigns
• 72% of marketers who have worked in social media for
three or more years said that they saw a boost in
turnover due to social channels (the longer you’re
working in it the better you get)
• 91% of experienced social marketers see improved
website traffic due to social media campaigns and 79%
are generating more quality leads
• The average time spent by marketers on social media is
1-5hrs per week for those just getting started and 6+
hours per week for those with 3+ years of experience
• The most popular social networking tool for marketing
is Facebook – being used by 92%, followed by Twitter
(84%), LinkedIn (71%) and blogs (68%)
8. Twitter Stats
• The average Twitter user has 126 followers
• The average Twitter users tweets a link at
9am, achieves a 1.17% click through rate (1.4
followers click the link)
• Over 40% of Twitter users do not tweet anything
• About 0.05% of the total twitter population attract
almost 50% of attention on the channel
• 71% of the millions of tweets each day attract no
reaction
• 25% of Twitter users have no followers
• 45% of the mass communications posted on Twitter
are nonsense
• 8% of Americans use Twitter
• Twitter now has more than 140 million active
users, sending 340 million tweets every day
• Twitter users send over a billion tweets every 72
hours
• Twitter should see 250 million active users by the end
of 2012
9. Facebook stats
• 137.6 million unique visitors
per month (In the USA alone)
• 7:45:49 = time spent per
person per month on
Facebook
• 54% of monthly users access
it via a mobile device
• Facebook has 901 million
monthly active users
10. General Internet statistics 2012
• The average US internet users spends 32 hours
online every month
• Every month the online population spends
equivalent to 4 million years online
• On average a global internet user spends 16
hours online (vs 32 hours for USA)
• The UK has the highest percentage of people
online (85% = 53 million), followed by Germany
(82% – 67 million), Fance (80% 52 million), Japan
(80%, 102 million) and the USA (79% – 244
million)
• China has the most people online – 456 million
(only 34% of population)
• Chinese users spend more than 5 hours a week
shopping online
• There are more than 1 billion search queries per
day on Google
• The highest growing trends: location-based
services (27%), Timeshifted TV (27%), Internet
Banking (19%)
• Least growing trends: Professionally created
videos (12%), Live Internet videos (12%), user
created videos (12%)
