case study Trader Joe's

1. “Rather than trying to offer everything grocery
shoppers need, Trader Joe’s lures them with novel
and intriguing items.”

2. More about Trader Joe’s Page (24)
Q1. What facts would suggest that Trader Joe’s has adopted a market-oriented
approach to marketing?
Answer: The following facts suggest that Trader Joe’s has adopted a market-oriented
approach to marketing:
1. About the ads: Trader Joe’s doesn’t rely on ads in newspaper. So it is itself a type of
advertisement that it’s one of the high standards which doesn’t need much of the
advertisement for publicity.
2. Satisfying Customers: Satisfying the customer’s needs or wants is the base of
market-orientation. Trader Joe’s satisfy the customers in each and every possible way
regarding their products by:
 Having outstanding service.
 Selected Products (Products which customers want).
 Good Products with given Sales & Discounts. (attracting most of the
customers).
 Effectively & Efficiently (They deliver the exacts good which customers
want or need and make it available all the time).
Q2. In what ways has Trader Joe’s management implemented the “marketing
concept”?
Answer: Trader Joe’s management has implemented the “marketing concept” in the following
ways:
1. All the planning’s and operations are made keeping the customers in mind.
2. Keeps good relations with customers.
3. Mass Customization (keeping them stored, so if any customer needs any products, they
provide them the specific product).
4. Quality (Tests their products by passing it through the testing panels & asking for
feedback from customers).
5. Encouraging employees to give opinions to customers as well.
6. Outclassing other competitors by Performance.
7. Keep themselves updated from customer’s feedbacks and complaints and appraisals.
8. Latest products to satisfy & provide convenience to customers.