1. Presented By:
Muhammad Umer (4771)
Syed Taha Ahmed (4634)
Jibran Ahmed (4637)
M. Usman Suleman (4744)
Amna Sultana (5161)
Shazia Noor (4480)
Presented to:
Sir Sohail Majeed
4. INTRODUCTION:
• Start its operation in 2000.
• In 2010 Martin Dow has acquired Roche manufacturing facility in Pakistan.
• Martin Dow has four Strategic partners including La Roche Ltd,
• But in all this success supply chain management strategies play a vital role
5. CATEGORY OF
PRODUCTS:
• Martin Dow is producing medicines under following categories consisting 111
products all together.
• Cardiovascular
• Gynecologist
• Antischychatric
• Anti-Infectives
• Onchology
• Pain Killer
6. CLASS A PRODUCTS:
Products
Categories Market Share Annual Sales
Antibiotics Psychotropic Painkillers
Rocephin 22.13% 656 million
Fansidar 57.54% 107 million
Lexotanil 54.45% 354 million
Valium 95.86% 98 million
Librax 100.0% 154 million
Synflex 39.98% 216 million
7. PROCESS VIEW:
• Martin Dow produces the goods on the Make-to-Stock basis in which they follow the
push system because as their stock come below the required range than the order
generated
• 2 Months F.Goods Inventory at Distributor
• 2 Months F.Goods Inventory at MDP
• 1 month Raw material Inventory
8. PRODUCTION
FACILITY:
• Production facility of martin Dow is situated in korangi industrial area where the raw
material is processed into finished goods.
11. SUPPLY CHAIN
STRUCTURE:
Supplier
Local International
Material
Raw material Finished goods
warehouse
raw material finished good
manufacturing
finished goods warehouse
Distribute
Distributor Hospitals
Retailer
customer
12. SUPPLY CHAIN
PROCESSES:
• Core supply chain processes of the Martin Dow are
Procurement:
Ministry of Final
Forecasting Shipment
health Consumer
Requisition of
Letter of credit Ware house Distribution
raw material
Purchase Quality
Bids/quotation Warehouse
Order Inspection
Supplier Quality
Decision Manufacturing
Comparison Inspection
13. SUPPLY CHAIN
PROCESSES:
• Raw material and finished goods are procured from different suppliers of both local and
international repute.
• . International supplier of Martin Dow is belonging from china, India and European countries
and about 70%-80% of the material acquired from china and India.
• Delivery from international supplier takes process time approx 45 days by air and 70 days by
sea.
• Company made purchases direct from foreign suppliers as well as through the local indenters
some of are, Causeway Arfeen, Gudia and Morgan Chemicals.
14. MANUFACTURING:
• Martin Dow has state of the art manufacturing facility.
• . Their qualified experts attend all the manufacturing and testing procedures according to cGMP(Certificate
of good manufacturing practices) in order to guarantee, efficacy and safety of the product.
• Quality awareness amongst its staff and management is reflected in Martin Dows successful client
relationship
• Manufacturing covers all the operation which is essential to produce a product
• Tablet/capsules/Suspension/injection
• Packaging
15. DISTRIBUTION (OUT
SOURCED):
Distribution Reason:
• Muller & Philips •To minimize cost
. • Pharma Link •To reduce work load
•It’s a manufacturing company
Hospitals Domestic sales
• Institutional sales • 3-Level Distribution
• 0-Level Distribution
• Bulk buying through tenders.
16. INVENTORY
MANAGEMENT:
• Inventory is very well managed with the help of SAP system.
• They have created separate departments of raw materials, packing materials, goods under
quality check.
• They are also maintain the temperature around 20 degree & kept temperature sensor to
keep record.
• FIFO
• Batch System
18. LOGISTICS:
• Martin Dow has a separate logistic team who look after logistics process.
• For Import, they place order on CPT/CFR basis so logistics part start when material arraived at
Karachi Airport/Sea port.
• For customer clearance, they have hired a clearing agent named as RAJAB ALI & SONS.
• DOCUMENTS REQUIRED FOR CLEARANCE
• Commercial Invoice
• Packing List
• Form -3 (in case of raw material)
• Form-7 (Batch Certification)
• COA(Certificate of Analysis)
• AWB/BL
19. WAREHOUSING:
• Martin Dow has a big warehousing facility in their factory with separate storage
facility of Raw material, packaging & finished goods
20. COLD STORE:
• Martin Dow is maintaining very modernize cold storage system with the help of latest
technology.
• Hiring qualified staff working at the premises to maintain the temperature of 0-8
degree.
21. TRANSPORTATI
ON:
Local Transportation
For Import
Out Sourced
• 70% By Air • LCS
Sensitive Material, Expiry date, Cool Chain
needed Products • TCS
• 30 % By Sea
Reason:
•To minimize cost
•To reduce work load
•It’s a manufacturing company
22. ORDER-TO-
DELIVERY CYCLE:
• For import of Raw materials, their order to delivery cycle takes 30-45 days to deliver
the material in their warehouse if consignment is shipped by air.
• The lead time, process time, custom clearance etc. If consignment is shipped by sea,
then it takes 60-70 days to complete the whole cycle
• For Finished goods, they are already maintaining the inventory of 02 months at
distributor side and 03 months in house stock so order to delivery is not an issue.
23. 3V’S:
3V’s SAP based ERP System enables
information sharing efficiently
• Visibility ,effectively and timely that
• Velocity
• increases Visibility ,
• Variability • Help Coping up with variations
• Help maintain the Velocity
24. QUALITY
STANDARDS:
SHE (safety, health and environment)
GMP (Good Manufacturing Practices)
Environmental certificate (ISO 14001)
Vendors Manufacturing Sites Approved By WHO & FDA
Internal Audit on Semi Annual Basis
25. CUSTOMER
RELATIONSHIP
MANAGEMENT:
• Martin Dow maintaining customer relationship management through SAP based online
programmed.
• Every of their sales individual has an access to that software which was updated everyday
to understand the customer’s problem & their feedback.
• The information supplied timely about prices, products, their availability for their sales
people so they can manage the customer easily.
• Martin Dow also build their customer relationship by participating Health Exhibitions &
seminars by giving full information & guidelines about diseases and medicines with their
side effects so people will get aware of that.
• Martin Dow has an efficient distribution system which aims to provide quality customer
service to its customers.
26. CONCLUSION:
• Working on this project we found that the SCM of Martin
Dow is integrated through SAP based ERP system which
interconnects all the entities in the chain in a way that
benefits the organization by reducing the errors and
waste.
