A short presentation about, how to generate traffic to your website. 3 important factors (on-page & off-page - Search Engine Optimization) has been discussed. Although we can do a lot of other activities in order to generate traffic. The important factors may differ according to the websites, dealing with. I have created this ppt for a client who provide ticket for the events, plays etc. within various country & city.

1. PREPARED BY:
MUKESH KUMAR

2. HOW TO INCREASE ORGANIC TRAFFIC?

3. ON-PAGE FACTORS (3 MOST IMPORTANT)
1. Keyword Research, Meta Tags (Title & Description)
2. Internal Linking
3. URL Structure

4. ON-PAGE FACTORS (3 MOST IMPORTANT)
1. Keyword Research, Meta Tags (Title & Description)
“Diversity is a key word in the keyword world.”
• Identifying the right keyword and assigning them to the right landing
page.
• SEO keywords are the key words and phrases in your web content that
make it possible for people to find your site via search engines.
• Using the keywords in Meta Title & Description Tags.
• Using variations of keyword though out the page content within the
same website or other.
• Using the keywords in the URLs.
• Using the keywords as anchor text to link back to the website from
elsewhere.

5. ON-PAGE FACTORS (3 MOST IMPORTANT)
2. Internal Linking
• They allow users to navigate a
website.
• They help establish information
hierarchy for the given website.
• They help spread link juice (ranking
power) around websites

6. ON-PAGE FACTORS (3 MOST IMPORTANT)
3. URL Structure
• The more readable by human
beings, the better.
• Keywords in URLs.
• Exclude dynamic parameters
when possible. (i.e.
https://www.domain.com/to
ur/519?stage=CONTENT)
• Match URLs to titles most of
the time (when it makes
sense)

7. OFF-PAGE FACTORS (3 MOST IMPORTANT)
1. Get linked through guest posting –
Article Distribution (Do-follow – No-
Follow Balance).
2. Press release submissions.
3. Create infographics that get shared.

8. OFF-PAGE FACTORS (3 MOST IMPORTANT)
1. Get linked through guest posting –
Article Distribution (Do-follow – No-
Follow Balance).
• Get Quality Traffic & Backlinks.
• Build Domain and Search Engine
Authority
• Increase Your Exposure and Brand
Awareness
• Social Networking Benefits

9. OFF-PAGE FACTORS (3 MOST IMPORTANT)
2. Press Release Submission
• HUGE viewership and
customer base.
• Increased visibility and trust.
• Managing and fixing your
reputation.
• Spread your brand virally.

10. OFF-PAGE FACTORS (3 MOST IMPORTANT)
3. Create infographics that get
shared
• Infographics are Shareable,
Linkable and Evergreen Assets.
• Infographics Enables Brands to
Gain Traction and Links in
Difficult, Complex Industries.
• It’s Easier to Explain Complex
Data, Facts and Figures through
Visual Form.
• Infographic Research can be

11. SEO TOOLS
1. Google Keyword Planner: For keyword
research. Pricing: Free.
2. SEO Moz: Track rankings, analyze your social
media followers, check and compare backlinks
across multiple URLS, test a website for crawl
errors, perform keyword analysis, and more.
Pricing: $ 149 per month.
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