9. 1906:Ā Modified script logo is created along with the slogan, "The Original Pure Food Drink." 1898 1898:Ā New Bern, N.C., pharmacist Caleb Bradham renames "Brad's Drink," his carbonated fountain cola concoction, Pepsi-Cola. 1906
10. 1973:Ā The logo evolves into a boxed look with minor typeface changes occurring throughout the decade. 1973 1962:Ā A "serrated" bottle cap logo debuts, accompanying the brand's groundbreaking "Pepsi Generation" ad campaign. 1962
11. 1991:Ā To foster the earlier scripted logo's sense of movement, "Pepsi," now in italic capital typeface, is removed from a smaller blue and red Pepsi swirl and runs vertically up the package. 1991 1998:Ā In celebration of the company's centennial, Pepsi unveils a new look ā a three-dimensional globe against an ice blue background 1998
12. Ā Pepsi overhauled their entire brand, simultaneously introducing a new logo and a IminimalistĀ label design. The redesign was comparable to Coca-Cola's earlier simplification of their can and bottle designs. 2003 -2008