The new economy has raised; shared economy. Successful business models connect people through the rising sharing culture, like Uber.

1. UBER
Connecting People
in the Rising Shared Economy

2. Q & A
How long have you known Uber?
Do you trust Uber application on your daily life?
Is Uber a Love Brand ?

3. Story

4. Limited Edition - $189
Uber was conceived on a snowy night in Paris.
Uber CEO Travis Kalanick and friend Garrett
Camp were stuck outside in the snow and
unable to hail a cab.
They vowed to make a mobile app that allowed
you to push a button and hail a cab. The rest
is history.
Uber started off as a company and brand
about convenience. The idea and its execution
defined convenience. Uber skyrocketed in
popularity and became a global brand.

5. FACTS
Uber is a high-tech company that was founded
in 2009.
It brilliantly connects the transportation
industry with technology via its ride-
sharing app.
It was stated as the highest valued venture-
supported company.
In over 200 cities in 53 countries by 2014.
Uber is valued at over US $40 billion. This
means, its value is more than the full U.S.
taxi and limousine industry.

6. Positioning
in the shared Economy

7. Uber has a huge impact on our “sharing culture”
Hospitality and Dining: CouchSurfing, Airbnb, Feastly,
LeftoverSwap
• Automotive and Transportation: Uber, BlaBla, RelayRides, Hitch,
Lyft, Getaround, Sidecar, Turo
• Retail and Consumer Goods: Neighborgoods, SnapGoods,
Poshmark, Tradesy
• Media and Entertainment: Amazon Family Library, Wix,
Spotify, SoundCloud, Earbits

8. Real and Revolutionary Benefits
Uber’s marketing strategy will position itself as the primary transportation service
in the minds of businesspeople and Millennials.
Tap a button, get a ride
No cash, no tip, no hassle
Safety through the rating system
More quality more valued than traditional substitutes (better cars, better pricing)
Easy access to self employment and flexible working hours
One apps in 68 country for international Travellers

9. Uber is Connecting People
Every ride is another personal
experience

10. Another definition to Brand:
How much does brand affect my life with its
benefits through the product or service.
Simple Formula:
Brand > Product/Service
or
Brand < Product/Service ⇒ UBER

11. murat atilan

12. Uber’s boss Travis’s internal message in the company
about his argument with an Uber Driver.
http://www.recode.net/2017/2/28/14766964/video-uber-
travis-kalanick-driver-argument
Challenges on Uber’s driverless cars project
http://www.npr.org/sections/thetwo-
way/2017/02/24/517027719/google-spin-off-sues-uber-
saying-leader-of-autonomous-vehicle-unit-stole-key-des