3. ADVERTISING
Definition:-Advertising is any paid form of non
personal presentation and promotion of
ideas, goods, or services by an identified
sponsor.
In developing an advertising program, marketing
managers must always start by identifying the
target market and buyer motives.
6. Types of Advertising
• 1.Consumer Advertising
• 2.Business to Business advertising
• 3.Retail Advertising
• 4.Financial Advertising
• 5.Recruitment Advertising
7. Setting The Objectives
An advertising objective is a specific communications task and
achievement level to be accomplished with a specific
audience in a specific time period.
The advertising objectives must flow from prior decisions on
target market , brand positioning ,and the marketing program.
Marketing program
3
Brand positioning
2
Target market 1
8. Developing The Advertising Programmes
Media decisions
Media Strategy and Tactics
Development and execution
of message
Message Strategy and Tactics
Selecting the target
market
Objective and target market
• Other external factors related :-
• Facilitating agencies
• Legal and social issues
9. TYPES OF MEDIA
THERE ARE MAINLY TWO TYPES OF MEDIA:
.PUBLIHED MEDIA:
• NATIONAL DAILY NEWSPAPERS
• SUNDAY NEWSPAPERS
• LOCAL AND REGIONAL NEWSPAPERS
• CONSUMER MAGAZINES
• SPECIALIST MAGAZINES
• TRADE AND PROFESSIONAL PRESS
• INTERNET
.VISUAL OR AURAL MEDIA :
• TELEVISION (TERRESTRIAL AND DIGITAL)
• RADIO
• CINEMA
• BILLBOARDS
• TRANSPORT
• DIRECT MAILING
10. Conclusion
Adverting plays a vital role
in promoting
a product or service of
any company who would
like to reach their target
audience with a relevant
advertising message. It's
a life blood of any
product success in
the market place.
