Presentation is via Jen Quinlan, Senior Director of Marketing, Mutual Mobile and J.P. Gownder, Vice President, Forrester Research for presentation at South by Southwest (SXSW) Interactive Festival 2014.
Media and agencies are plagued with tunnel vision. They are stuck thinking about mundane use cases for wearables like Glass that are reminiscent of first phase mobile apps.
Wake up. Wearable tech has the potential for more impact than what brands are talking about. Let’s instead explore more complex use cases and look into how wearable tech can drastically improve lives of people with disabilities or special needs.
In this session we will explore how Glass and other wearables can unlock new possibilities for people with vision issues, hearing issues, or decreased mobility of their limbs. We’ll share real users’ stories, explore how wearable tech may address their needs, and look at what’s possible today versus looking into the future.
14. Wearables help people move
through virtual and physical worlds
Physical
Authentication
Data
Monitoring
VIRTUAL
Health
Monitoring
Wearables
PHYSICAL
Physical
Monitoring
Collaboration
Augmented
Reality
22. Finally, perceived business model
challenges hold back innovation
● Is the addressable market big enough?
● Can I find VC money to back a business
plan aimed at helping those with
disabilities?
● Are there greener pastures for wearable
computing?
59. Garment sensors
measure:
● Heart rate
● Respiration rate
● Skin temperature
Use cases:
● Medical gowns
● Undergarments
● Blankets
Less invasive
monitoring for
caregivers or doctors
72. Global disabilities market is bigger
than you think.
● 40M to 45M people are blind.
● 135M have low vision.
● 360M have disabling hearing loss.
73. Aging population is a GLOBAL issue
● 2B people 60+ by 2050
● 400M people 80+ by 2050
● Common aging disabilities:
○
○
○
○
Visual impairment
Hearing loss
Dementia
Osteoarthritis