12th Man FANconcept - A Partners Match

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Maarten van Seggelen

The 12th Man FANconcept, this time about partnerships that enhance experience of fans. 12 slides, 12 examples. FANexperience, gets you inspired and connected about the impact on fans. More? www.fanexperience.nl Twitter - https://twitter.com/fanexperiencenl Instagram - https://www.instagram.com/fanexperience_nl/ #sportsbiz #fanexperience #sportsmarketing #fanengagement #sports #marketing #consumermarketing #customerrelation #fan #walkon #pitch #pregame #ceremony

12th Man FANconcept - A Partners Match

12th Man FANconcept - A Partners Match

12th Man FANconcept - A Partners Match

12th Man FANconcept - A Partners Match

12th Man FANconcept - A Partners Match

12th Man FANconcept - A Partners Match

12th Man FANconcept - A Partners Match

12th Man FANconcept - A Partners Match

12th Man FANconcept - A Partners Match

12th Man FANconcept - A Partners Match

12th Man FANconcept - A Partners Match

12th Man FANconcept - A Partners Match

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Op 21 maart 2018 was de klantendag van Sports Alliance. Op deze klantendag is FANexperience gevraagd invulling te geven aan een workshop. De klantendag wordt gehouden in het stadion van Sparta Rotterdam, Het Kasteel. Bij de klantendag zijn zo`n 60 deelnemers, van 26 verschillende clubs uit de Benelux. WORKSHOP KASTEEL TOUR “OP ZN SPARTAANS” Insteek van de workshop is om deelnemers mee te nemen in de wereld van FANexperience. Met onderwerpen als de customer journey, fan engagement en fan experience. Maar wat is dit nu precies? Op een pragmatische en down-to-earth manier worden deelnemers door Het Kasteel meegenomen en krijgen zij praktische on- en offline voorbeelden in het stadion van Sparta Rotterdam. Aan het einde van de workshop hebben deelnemers een scherpere kijk hoe zij de customer journey voor hun eigen club kunnen optimaliseren.

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