Child Care Advertising | Print Ad Creation Tips | My 2 Cents Design
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Tips for creating professional, cohesive, and effective print advertisements for child care centers, tutors, day care providers, and educational institutions.
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Child Care Advertising | Print Ad Creation Tips | My 2 Cents Design
- 1. Child Care Advertising Get Results Print Ad Creation
- 2. Average Adult Attention Span 8 Seconds Source: http://www.statisticbrain.com/attention-span-statistics/ Get Results
- 3. You have only seconds to… • Capture their attention • Tell them about your business • Motivate them to action Get Results
- 4. What is most important? Option Option Option Option Option Option Option Option Option Get Results
- 5. 1. Know your product Daycare? Tutoring? Enrichment? Education? Get Results
- 6. 2. Know your CTA (call to action) Get Results
- 7. 3. Know your special offerGet Results
- 8. Images & Text - Put it together Example Postcard Mailer My 2 Cents Design Exclusive Get Results
- 9. Images Have fun—and make sure they communicate your message. Get Results
- 10. Images Test: Don’t Read the Postcard Which words come to mind looking only at the images in this Postcard? Get Results
- 11. Images Answer: Don’t Read the Postcard Popular Answers: Children, learning, happy, education, childcare, center, reading, together, organized, care, clean, activities, crafts, bright (we know you’ll think of more)… Get Results
- 12. Be Clear & Concise Text Get Results
- 13. Text to Include Services to highlight Contact information/location Call to action/special offers Get Results Note: Unless this is a brochure, it is not necessarily needed to highlight all of your services. Just highlight services necessary to persuade potential customers to take the desired action.
- 14. Text Tips Consistent with imagery Concise Clear call to action on both sides Clear & accurate offer Be creative Preferred method of contact should stand out Get Results
- 15. Get Results Call: 1-800-619-4194 Email: vivid@my2centsdesign.com We design targeted print ads, direct mail pieces, billboards, banners, handouts, develop brand/communication/marketing strategies, & more Get customers in the door Give them the tools they need to buy Keep them coming back for more
- 16. We knew you were above average. >8 Seconds Source: http://www.statisticbrain.com/attention-span-statistics/ Get Results
- 17. Child Care Advertising Get Results Print Ad Creation