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Change Your Law Firm Website From Liability To Asset

MyCase Legal Case and Practice Management Software
MyCase Legal Case and Practice Management Software
MyCase Legal Case and Practice Management SoftwareWeb-Based Law Practice Management Software à MyCase

Change Your Law Firm Website From Liability To Asset

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Change Your Law Firm Website From
Liability To Asset
About MyCase
About MyCase
MyCase is the premier web-based legal practice management
software. Built as a complete platform, MyCase offers features
that seamlessly cover all the daily functions that a modern, small
law firm requires in one place at an affordable price.

Just $39/month per attorney
$29/month per paralegal or staff
About Gyi Tsakalakis
Search Director | AttorneySync

Helping lawyers put their best foot
forward online because that’s where
clients are looking for them.
@gyitsakalakis
Change Your Law Firm Web Presence
Change Your Law Firm Website From
From Liability Asset
Liability To To Asset
Poll #1

Do people (not in your family) regularly compliment
your website?
Liability to:
Your License?

“Of course I’m the best lawyer. It says so right
on my website.”

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Change Your Law Firm Website From Liability To Asset

  • 1. Change Your Law Firm Website From Liability To Asset
  • 2. About MyCase About MyCase MyCase is the premier web-based legal practice management software. Built as a complete platform, MyCase offers features that seamlessly cover all the daily functions that a modern, small law firm requires in one place at an affordable price. Just $39/month per attorney $29/month per paralegal or staff
  • 3. About Gyi Tsakalakis Search Director | AttorneySync Helping lawyers put their best foot forward online because that’s where clients are looking for them. @gyitsakalakis
  • 4. Change Your Law Firm Web Presence Change Your Law Firm Website From From Liability Asset Liability To To Asset
  • 5. Poll #1 Do people (not in your family) regularly compliment your website?
  • 6. Liability to: Your License? “Of course I’m the best lawyer. It says so right on my website.”
  • 9. as·set A useful or valuable thing, person, or quality.
  • 12. Where do I start? Most people (lawyers & web vendors) want to start here: Domain? Images? Platform? Layout? HTML? Colors? Disclaimers? Hosting? SEO? Design? Practice Pages? Logo? Favicon? Typography? Your Bio? Security? Wireframes?
  • 13. Da Coach says: Stop it! They build websites for themselves. • They choose domains that they like (or that they think are good for SEO). • They choose their favorite colors. • They write attorney bio pages that impress them. • They proudly build their own websites (or have their daughter do it). • They copy their competitors because it must be working for them.
  • 14. Lesson from Google What do analytics users want? • Client-focused • Meaningful to clients • What’s new • Why? • Learn • Event • Grow
  • 15. Your Audience Build your website for your audience. • Who are the people you are trying to attract to your website? • What are they looking for? • Where are they looking? • What do they expect to be able to find? • How can you provide them with something useful or valuable? • What do you want them to do? • Why should they do that?
  • 16. The Relationship Business Build a website that helps nurture relationships. • Give. • More than just an attorney. • Answer the questions that are not asked. • Let your personality show. • Pay it forward. • Empower your visitors. • Take responsibility for loses.
  • 17. Clients What do clients want from your website? • You’re on top of things. • Availability? • News that impacts them. • Ways to get in touch with you. • What you’ve done for them lately. • Portal?
  • 18. Poll #2 Is your domain easy to remember and clearly distinguishable from other domains?
  • 19. Don’t choose your domain for robots. You don’t have robots for clients… Yet… • No hyphens. • No exact match keyword domains. • No odd TLDs (.biz, .info, .net) • No boring domains. • No [location] [practice area] [lawyer] domains. • No ridiculously long domains.
  • 20. Choose your domain for your audience. Make sure your domain is: • Easy to type. • Actually memorable. • Compelling to your target audience. • Descriptive of what your site is going to be about. • Easily linked to. • Short. • On a trustworthy TLD.
  • 21. Poll #3 Does your website fully load in about 1 second?
  • 22. Even kids know Fast is better than slow. • Is your website fast? • Does it fully load in less than 3 seconds? • Less than 1 second? • Have you tested it? • On your smartphone? • Google PageSpeed Tools: https://developers.google.com/speed/pagespeed/
  • 23. Does my audience use mobile devices? Don’t take my word for it, just look around. • What does your website look like on a smartphone? • What about on a tablet? Both positions? • Does it function the same way? • Can you easily navigate and read your pages? • Load on the same URLs (not m.yourdomain.com)? • Does your site respond to its environment?
  • 24. Responsive Web Design Does your website provide an optimal experience on all devices? • iPhone Simulator • Building Smartphone-Optimized Websites (Google) • Beginner’s Guide to Responsive Web Design (treehouse) • WordPress Responsive Theme
  • 25. Poll #4 Does your website communicate what it’s like to be your client?
  • 26. What do people expect to be able to find? http://www.nonbillablehour.com/2013/10/your-clients-still-don.html
  • 27. What are you trying to get people to do? Does your website motivate people to: • Feel like you know what you’re doing? • Feel like you give a s***? • Call you? • Request more information? • Email you? • Subscribe to updates? • Leave comments? • Share or link to your pages?
  • 28. Poll #4 Can you attribute new business to your website?
  • 29. Does my audience use search engines? If so… • What are they looking for? • Does your website have that? • How are they looking for it? • Do your web pages show up? • What feedback are you receiving? • Are they sharing it, talking about it, linking to your stuff?
  • 30. Search Engine-Friendly The Basics: • Crawl & Index: robots.txt, site: search, XML sitemap, GWMT • Semantic URLs: /attorneys vs /?p=123 • Title Tag: <title>What this page is about</title> • Headings: <h1>Use one H1 per page</h1> • Internal Link Structure • Structured Data: authorship, review markup, etc
  • 31. Search Engine-Friendly More Reading: • Beginner’s Guide to SEO: http://moz.com/beginners-guide-toseo • SEO Webmaster Tools Help: https://support.google.com/webmasters/answer/35291 • What is SEO: http://searchengineland.com/guide/what-is-seo
  • 34. Own your web presence. What do people find when they search for you? • Contact information? • Directions? • Happy clients? • Pictures? • Videos? • What you know?
  • 35. Structured Data Rich snippets attract clicks. About rich snippets and structured data
  • 36. 2013 Search Ranking Factors What signals correlate with high rankings? • Page Authority • Linking Root Domains • Domain Authority • Total External Links to Page • Google +1’s • Facebook Shares http://moz.com/search-ranking-factors
  • 37. 2013 Local Search Ranking Factors What signals correlate with high local rankings? • Consistent Name, Address, Phone (NAP) • Physical Address • Quality of Structured Citations • Domain Authority • Verified Local Plus Page • Reviews http://moz.com/local-search-ranking-factors
  • 38. Earn it. Do your pages earn meaningful attention? Content is earning links. http://www.willenslaw.com/report-your-accident/
  • 39. Testing… Testing… Testing… Constantly test your site’s performance. http://www.google.com/insights/consumersurveys/publishers Cross-Browser Testing Tools http://iphone4simulator.com/ Live, Web-Based Browser Testing
  • 40. How do you know if it’s working? Build, Measure, Learn • Set specific goals that have meaning to your firm. • Use web analytics (http://www.google.com/analytics/) to analyze how people find and use your site. • Set up goals in analytics (i.e. phone calls, form fills, etc). • Encourage and listen to feedback (both direct and indirect). • Don’t fall in love with your site, it’s not for you. Make datainformed changes based on what your audience is telling you.
  • 41. Contact Us Gyi Tsakalakis gt@attorneysync.com (773) 328-2027 (Feel free to email me with questions or to request slides.) MyCase www.MyCase.com www.MyCase.com/blog (800) 571-8062 support@mycase.com sales@mycase.com Get 10% off your first 6 months with MyCase for attending. Use promo code: WEB13