Are you afraid that your organizational culture is stifling your attempts to succeed in social media? Then you need to take a step back and consider how to leverage social media in a way that balances culture, organization and open communication. Of course it is not easy to change organization culture, but you can definitely adapt. Join us for this webinar and find out how you can foster an internal culture of sharing and collaboration.

1. Being Social Inside and Out: Fostering a Culture of
Sharing and Collaboration
March 28, 2012

2. What is CanadaHelps?
A public charitable foundation that provides accessible and affordable
online technology to both donors and charities.
For Charities
A cost-effective means of raising funds online.
For Donors
A one-stop-shop for giving.
CanadaHelps is a charity helping charities.
CanadaHelps is giving made simple.
MyCharityConnects is a initiative of CanadaHelps.

3. today’s presenter
Kirstin Beardsley
Marketing & Communications Manager
CanadaHelps

4. SOCIAL CULTURE

6. Source: The Networked Nonprofit by Allison Fine and Beth Kanter

7. Elements of a Social
Culture

8. Focus on Mission
Your
Your CAUSE INSTITUTION

9. Letting Go

10. • Cultivate a strong
reputation among
clients, volunteers,
employees

11. Seek Out Input
Always Be Listening
• Google alerts
• Follow example brands and nonprofits
• Google Reader, Twitter, e-newsletters

12. • Start
discussions
• Involve others
in important
decisions
• Participate in
networks

13. Be Adaptive & Embrace Change
• Be flexible and responsive to what’s
happening around your cause
• Embrace new ways of doing business

14. Accept Mistakes
• Learn from mistakes and make changes for
next time
• Accept that mistakes will happen

17. Always be Learning
• Collect data
• Learn from failures
• Take stock often

18. Take action!
• Don’t just collect data, take time to learn
lessons and make changes

19. Be Open & Transparent
• Share your information openly

20. Show Your Personality

21. ****

22. Manage People Differently
• Hire well and trust employees
• Set clear expectations
• Seek feedback

23. Barriers to Social Culture

24. Skepticism of Value

25. • Try a short-term (3-6
month) experiment
• Track data &
learnings
• Share with skeptics
Experiment

26. Addicted to “That’s How We’ve
Always Done Things”

27. Lack of Clarity Around
Expectations

28. Social Media Policies
• Responsibility
• Transparency
• Copyright
• Proprietary
Information
• Privacy and personal
information
• Respect
• Productivity
• Personal use of social
media

29. Teach the Policy

30. Overly Complex Systems

31. Unrealistic Expectations
• Social media won’t be a silver bullet
• Culture change must support effective use of
social technologies

32. American Red Cross

33. Social Media Strategy & Handbook

34. Handling Mistakes

35. ABOUT MYCHARITYCONNECTS

36. www.mycharityconnects.org
free online resources
 Information about
technology and social media
 Webinars
 Past webinar slides
 Learning opportunities
 Events across the country

37. MyCharityConnects Conference 2012
JUNE 12 – 13 | Allstream Centre, Toronto
Collaborate to build a stronger sector.
Innovate to solve complex problems.
Celebrate our work and the difference we’re making.
• Join non-profits from across Canada and social media
experts for the premier social media and online
fundraising learning opportunity of the year.
• Registration is open! Early bird ends on April 30th!
www.mycharityconnects.org/conference

38. Upcoming Webinars
www.mycharityconnects.org
• April 11 - The Rules Around Tools
• April 25 - Essential Twitter Tips for Your Charity
• May 9 - Preparing for a Website Redesign
• May 23 - Editorial Calendar Essentials: Organize and
Plan Your Online Communications
• June 27 - Elements of a Great YouTube Video

39. for more great resources…

40. Keep in touch!
karag@canadahelps.org
www.twitter.com/canadahelps
www.slideshare.net/MyCharityConnects
www.facebook.com/canadahelps
www.youtube.com/canadahelps
www.mycharityconnects.org