Facebook is the most powerful and popular social networking website available today. Originally designed as a place for individuals to keep in touch with one another, Facebook has evolved into a very effective networking tool for charities to create awareness and connect with current supporters and find new ones. Join us for this webinar and find out about Timeline for Brand Pages and what else is new on Facebook.
2. reminders
You can hear us, but we can’t hear you
Slides will be available on www.mycharityconnects.org
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Turn up your computer’s volume
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3. What is CanadaHelps?
A public charitable foundation that provides accessible and affordable
online technology to both donors and charities.
For Charities
A cost-effective means of raising funds online.
For Donors
A one-stop-shop for giving.
CanadaHelps is a charity helping charities.
CanadaHelps is giving made simple.
MyCharityConnects is a initiative of CanadaHelps.
10. Timeline for Brands
February 29, 2012:
Facebook announces
Timeline for Brand
Pages at the
Facebook Marketing
Conference
March 30, 2012:
All brands will be
using Timeline on
their pages.
Any brands can
switch over earlier.
11. Components of Timeline
Organization
Statistics Photos & Page Apps
Name
Cover Photo
Profile
Picture
Timeline
More Apps
“About”
Section
Friend-
prioritized
Pinned Post
view
12. Notice Anything Missing?
The most notable differences: Have a custom app?
- No more default landing - Old apps still work with
pages the new Timeline pages
- Less emphasis on apps - Drive traffic by linking to
- Aesthetic differences web address, using
- Brand managers (you!) have Facebook ads, or
more control over content pinning posts
Draw attention and
tell your audience
what to pay attention
to by starring or
pinning posts.
14. Cover Photos
The first thing people
see when they visit
your organization’s
page.
Make sure your cover
photo is unique and
tells a story about your
organization
15. Cover Photos
• Timeline - not
mandatory for
individual users,
but it will be in the
near future.
• Create Facebook
Timeline Cover
Photos that your
supporters can
use.
• Let supporters
promote your
organization to
their network on
Facebook.
16. Cover Photos
• Cover Photos:
850 x 315
(pixels)
• Odd shape for a
lot of people
• Provide
supporters with
an easy to use,
aesthetically
appealing cover
photo
28. MyCharityConnects Conference 2012
JUNE 12 – 13 | Allstream Centre, Toronto
Collaborate to build a stronger sector.
Innovate to solve complex problems.
Celebrate our work and the difference we’re making.
• Join non-profits from across Canada and social media
experts for the premier social media and online
fundraising learning opportunity of the year.
• Registration NOW OPEN
www.mycharityconnects.org/conference
29. Upcoming Webinars
www.mycharityconnects.org
• March 15 - Charity Fraud Awareness - How to
Communicate More Effectively With Your Donors
• March 28 - Being Social Inside and Out: Fostering a
Culture of Sharing and Collaboration
• April 11 - The Rules Around Tools
• April 25 - Essential Twitter Tips for Your Charity
• May 9 - Preparing for a Website Redesign
• May 23 - Editorial Calendar Essentials: Organize and
Plan Your Online Communications
It’s fairly common knowledge that Facebook is the largest social network out there with 845 million active users spending an average of 20 minutes on the site each visit. Just over 50% of North Americans are on Facebook. That’s half the continent! – the last time I saw statistics for Canadian users was around a year ago, and we were fairly close to that number – somewhere around 47%One out of every 5 pages viewed on the internet is on Facebook and 2.7 billion likes every dayInteresting fact – a higher number of female users on Facebook – 57% to be exactThere are 37 million pages with 10+ likes on Facebook – so there are A LOT of organizations – both for profit and non profit – competing for attention. As nonprofits, I think what this means is we really need to find great ways to be unique and engaging. Between 2010 and 2011, the company’s net income almost doubled, going from 606 million to 1 billion USD – that’s a pretty steep rate of growth and of course, as I’m sure everyone knows, on February 1st, Facebook declared an Initial Public Offering. I think it’s safe to assume that there are probably more changes (although maybe nothing as significant as timeline) in the near future.
Timeline – what is it and how is it going affect your organization.
I’m not sure how many people here today have switched over to Timeline, but either way, this image should look pretty familiar to most of you. It’s what the older/non-timeline Facebook Brand Pages look like. This is what will be disappearing by the end of the month…to be replayed by….
Timeline for Brands. This is what CanadaHelps’ new brand page looks like. Just as a little bit of background, Timeline opened up to the masses late last year – a few days before Christmas, if I’m not mistaken. No announcements have been made yet on exactly when it will be mandatory for all users to switch over to timeline, but Facebook has said that the change is coming.On February 29, they held the Facebook Marketing Conference in New York, where they announced Timeline for Brand Pages. Essentially, on March 30th, all brand pages will be switched over to timeline. Anyone interested in switching over to Timeline can do so between now and March 29th.