Learn some of the key ways to increase donations and be discovered by new donors and media this GivingTuesday and holiday season! We'll discuss the new CanadaHelps Gift Guide, tax-time, holiday campaigns and more.

1. From GivingTuesday to Tax-time: 5 Free Promotional Opportunities

2. CanadaHelps is a non-profit social enterprise serving charities and donors.
CanadaHelps is a charity that helps charities. We ensure all Canadian charities – most notably the smallest ones that need it the most – have access to the online fundraising tools, technology, and education they need to succeed. Because we’re a charity, our fees are a fraction of those of the for-profit alternatives.
For donors, we offer a one-stop shop for supporting any registered Canadian charity online. CanadaHelps makes giving easy. Easily explore and discover new causes. Give once or monthly, donate securities, or increase your impact fundraising for charity. Enjoy instant or anytime access to all your charitable tax receipts.
At a glance: Trusted for over 14 years, almost 16,000 charities rely on our non-commercial online fundraising platform and nearly 1 million Canadians have given using CanadaHelps. We have a spotless record for safe and secure payment processing and instant tax receipting and operate on less than 1.8% of donation revenues.

3. Agenda
•About CanadaHelps
•Join the GivingTuesday Movement
•Promote charitable gifts in the new CanadaHelps Gift Guide
•Get your free tax-time assets for your end of year holiday appeal
•Partnering with PayPal to increase impact
•Share your GivingTuesday story with Giving Life
•Need more promotional support?

4. Join the GivingTuesday Movement!

5. A National Day when Canadians, charities and businesses come together to celebrate giving.
•A day for the soul the Tuesday right after two massive days of commerce: Black Friday and Cyber Monday.
•Over 1,300 partners joined the movement!
•Mass media coverage: over 42M media impressions
•169% increase in donations through CanadaHelps: 225% increase for participating charities!
Join Canada’s 2nd GivingTuesday this December 2, 2014.

6. Become an Official
GivingTuesday Partner

7. Join Canada’s 2nd GivingTuesday this December 2, 2014.
Become an Official
GivingTuesday Partner
1.Go to GivingTuesday.ca
2.Become an Official GivingTuesday Partner by filling out the short form.
3.Search for your charity and click your charity profile.
4.Leverage your GivingTuesday donation page by using its URL.

8. Promote your GivingTuesday
Initiative on CanadaHelps
Help donors and media discover your GivingTuesday initiatives!
It’s Easy!
•Sign into your CanadaHelps charity account.
•Go to the Edit Profile section and create a new campaign or edit an existing one.
•When prompted, select “GivingTuesday” from the Campaign Type drop-down menu.

9. Encourage your Supporters to
Fundraise for your Cause
www.canadahelps.org/en/fundraise/

10. Join the #GivingTuesdayCA
Conversation on Social
•On December 2nd, use social media to thank your donors, volunteers and supporters. Let them know how they made a difference this year.
•Ask your supporters to help spread awareness about your cause and GivingTuesday. Post lots of shareable content that they will want to share online.
•Engage your supporters by asking them to share stories with you about why they give or why your cause matters to them. Make it more fun by asking them to submit #UNselfie photos.
•Let your followers know how they can support you this GivingTuesday. Tell them about your volunteer opportunities, GivingTuesday initiatives and campaigns, fundraising pages, etc.

11. Inspire Donors with Charitable Gifts

12. Join Canada’s 2nd GivingTuesday this December 2, 2014.
The CanadaHelps Gift Guide: A Top-Destination for Donors this
Holiday Season
It’s Easy!
•Sign into your CanadaHelps charity account.
•Go to the Edit Profile section and create a new campaign or edit an existing one.
•When prompted, select the appropriate charitable gift amount from the Campaign Type drop-down menu. Tips:
•Add gifts that work all year around.
•Don’t add a fundraising goal or campaign end date if you want your page to work all year around.
•Include the gift amount as a suggested donation and describe it using the impact statement feature.

13. Join Canada’s 2nd GivingTuesday this December 2, 2014.
The CanadaHelps Gift Guide: A Top-Destination for Donors this
Holiday Season

14. Ready-to-go Graphics and Messaging for your End-of-Year Tax Appeal
Get your tax-time toolkit! December 31st alone accounts for over 5% of annual donations made using CanadaHelps!

15. Partnering to Increase Impact
This December, PayPal will match 1% of donations made to any registered charity through CanadaHelps when using a PayPal account.
Let your supporters know about this opportunity to help motivate them to donate.

16. Share Your Story
The holiday season is the perfect time of year to share inspirational stories and connect with each other. From GivingTuesday to New Year’s celebrations, there will be many special moments to capture and share with Canadians. Share your story with the Giving Life community. To submit your story: -Go to: http://givinglife.canadahelps.org -Click any blog post and then scroll to the bottom of the page and click Learn More below Share Your Giving Story.
5 Stories will be shared in our Holiday email to 250K+ Canadians!

17. Need more promotional support?
Watch charity training webinars on our Vimeo channel:
www.vimeo.com/canadahelps
Watch the CanadaHelps GivingTuesday webinar series at: http://bit.ly/GTCghCH

18. www.CanadaHelps.org
403 – 173 John Street
Toronto, ON M5T 1X4
1-888-787-4264
Cindy Younan
Manager, Charity Marketing
communications@canadahelps.org
Thank you!
Contact me with any questions.
www.vimeo.com/canadahelps
www.twitter.com/CharityLifeCA
www.twitter.com/CanadaHelps
www.facebook.com/canadahelps