GivingTuesday is a new day on the calendar to celebrate generosity. This global movement invites nonprofits, businesses, and individuals to take action in support of philanthropy around GivingTuesday - December 2nd, 2014. GivingTuesday is a great opportunity for nonprofits to work together with business to increase the impact of their campaigns and grow the reach of the GivingTuesday message and movement. This presentation gives your nonprofit tips for partnering with business, and some great ideas for working together with businesses for GivingTuesday.

1. #GivingTuesdayCa –
Partnering with Business
for Giving Tuesday

2. Today’s Presenter
Kirstin Beardsley
Charity Engagement @ CanadaHelps

3. About CanadaHelps
CanadaHelps is a registered charity
that provides secure, low-cost, and
easy-to-use online fundraising
solutions to Canadian charities.
CanadaHelps is a founding partner in
bringing GivingTuesday to Canada!
WELCOME TO GIVING MADE SIMPLE!

4. What is GivingTuesday?
A day dedicated to giving back
… around the world, across
Canada and in your own
community! Just as Black
Friday kicks off the holiday
shopping season,
GivingTuesday is the opening
day of the giving season.
www.GivingTuesday.ca
#GivingTuesdayCa
December 2, 2014

6. Finding the Right
Partner

7. The Right Business Partner
Find a company that is connected to your mission in some way:
• Local company or small business that has an interest in supporting
the community
• Your cause relates to their business goals in some way
• Supports children – toy stores
• Environmental organization – sporting goods
• Existing relationships
• Look at existing donors, volunteers, and event attendees

8. The Right Business Partner
Look for mutually beneficial partnerships, not just ones that benefit your
organization. Think about how your partnership could help the business
meet their business objectives, including:
• Reach new customers
• Enhance their brand
• Promote awareness
• Increase traffic to their online properties
• Employee engagement and morale

9. Things to Keep in Mind
1. Make sure the partnership is win-win
2. Trust is a must
3. Ensure you have common goals
4. Keep to your mission

10. Clearly Define Goals & Roles
Take the time to clearly articulate and define all goals and
roles of each organization to ensure successful execution.
• How will each party be recognized?
• Who is responsible for reaching out to media, other
community partners?
• What are the expectations around availability?
• What resources will each party invest?

11. #GivingTuesdayCa –
Business-Cause
Partnership Ideas

12. FIND A MATCHING PARTNER
• Find a local company that would like
to get involved in #GivingTuesdayCa
• Ask them to match donations made
to your organization on December 2nd
• Promote the match to your donors
and let them know that their
donations can have a greater impact
if they give on #GivingTuesdayCa
• A matching appeal is a great way to
leverage existing/planned donations

13. Alzheimer Society of Nova
Scotia & Deloitte
Deloitte matched up to $5,000 in donations from
individuals, allowing the Alzheimer Society of
Nova Scotia to raise over $10k!

14. Adopt-a-Cause
Let companies know that your organization is
hoping to find a partner that will adopt your
organization as its GivingTuesday cause.

15. Employee Giving
Ask your partner to promote your cause to
their employees in a GivingTuesday employee
giving campaign.

16. Employee Giving –
FUNdraising Challenge
Ask departments to work together to raise
funds for your cause in a friendly
competition leading up to GivingTuesday.

17. In-Store Giving
Ask stores and other
retailers to promote your
cause to customers and ask
for donations in-store.
If receipts aren’t issued,
retailers could offer in-store
incentives for making a
donation.

18. Chez Lévêque
Montreal restaurant Chez Lévêque collected
donations for several causes from customers
as well as making corporate donations.

19. Year-End Giving
Companies can give donations to your
organization in honour of employees, clients,
or other stakeholders in lieu of holiday gifts.
$50

20. “Take Action & We’ll Donate”
Companies can promote their networks to
take a particular action, and for every action,
donate a certain amount to your cause.

21. Sponsor Your GivingTuesday
Campaign
Ask a local business to support the costs
associated with your GivingTuesday
campaign and give them prominence in
campaign material.
A Better World Charity GivingTuesday Campaign
Supported by A Great Local Business
Fundraising Goal: $2,000
Support our organization this GivingTuesday with
a donation in support of our important…

22. Raise awareness
Maple Ridge/Pitt Meadows
Community Services
teamed up with local
business, Haney Sewing &
Sound, and distributed this
bookmark with a mailout
that was delivered to over
11,000 households before
GivingTuesday.

23. Non-Monetary Support
Businesses can collect goods from their
customers or clients to support your
organization.

24. Volunteer Teams
Does your organization need volunteers to
execute your GivingTuesday plan? Partner
with a local business to engage teams of
volunteers.

25. Phil Communications Montreal
The team at Phil Communications in
Montreal volunteered to help the Miriam
Home for people with intellectual
deficiencies organize their annual
Hannukah party on Tuesday December 3rd.

26. Young Detroit Builders
Young Detroit Builders
partnered with local
business to create
teams to winterize 20
homes in Detroit’s
North End

27. Celebrate Corporate Donors
Use GivingTuesday to thank your corporate
donors and hopefully renew that support for
years to come!

28. GivingTuesday Open House
Ask businesses to
provide in-kind
support for hosting
a GivingTuesday
Open House at
your organization.
Get food, coffee,
paper products,
and other party
supplies covered.

29. Coalitions & Collaborations
Coming together with a group of local
charities, business, and public sector groups
has incredible power.

30. B’More Gives More

31. • Use #GivingTuesdayCa as an
opportunity to shift the conversation
away from giving funds and promote
different ways to support your
organization:
• Skilled volunteering
• Raising awareness for your
organization
• Fundraising
• Forwarding your newsletter
• Sharing your Facebook page
• Retweeting
• Donating goods
Promote Other Ways of Giving

32. LET #GivingTuesdayCa HELP YOU!
• Resources on
www.givingtuesday.ca
• Partner Toolkit
• Case Studies
• Intro to Social Media Guide
• Facebook Best Practices
• Corporate Engagement Guide
• Blog posts
• Download logos and graphic
assets
Join the GivingTuesday Canada mailing list!

33. Upcoming Webinars
Sign up for the GivingTuesday mailing list to learn more about
upcoming webinars that will help your charity make the most
of GivingTuesday!
www.GivingTuesday.ca