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4 Indispensable Ways
to Fine-Tune Your
CRM Database
First of all, there
is something you
need to know
Thorough knowledge of your customers enables you to
provide personalized customer service and develop
marketing strategies...
Dirty, duplicate, and incomplete
data will only lead to missed
opportunities and operational
inefficiencies
Experian Data Quality reports that
inaccurate data impacts the bottom line
of 88% of companies, resulting in a 12%
average...
Do you get it?
You need to improve
Your Data Quality
To help you develop an effective and
efficient plan-of-attack, here are four
recommendations we suggest for making
necessa...
1. Purge useless customer information
In all likelihood, your CRM system contains
customer data that is generic, incomplete, or
irrelevant to your sales strateg...
Your first step should be to delete all of that
needless data.
Doing so will eliminate the clutter and ensure that
every s...
2. Complete missing data
Customers’ lives change: they move; they have different
buying needs; their buying habits change.
If you are not working w...
3. Eliminate duplicate data
You are certain to accumulate duplicate data if you haven’t been
using a centralized database to store all of your data wh...
Removing duplicate data from your CRM is crucial to
improving both your customer service and bottom line.
In fact, Price W...
4. Enhance your data
Enriching CRM data with additional information – job titles,
preferredsocial media feeds, relevant personal or business
in...
Don’t Pay the Price for Bad CRM Data!
The more relevant data you have, and the
easier that data is to access, the better
your chances are of connecting with you...
Your CRM data is the key to your business
success, making it easier to sell to existing
customers and nurture leads. Imple...
22
MyFeelBack is a SaaS software for collecting customer feedback
via ultra-targeted smart surveys.
Thousands of companies...
HOW TOP FORTUNE 500
COMPANIES INCREASED
THEIR PERFORMANCE USING
CUSTOMER FEEDBACK
DOWNLOAD FOR FREE NOW
4 Indispensable Ways to Fine-Tune Your CRM Database
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4 Indispensable Ways to Fine-Tune Your CRM Database

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Data integrity and quality are critical to developing and maintaining a strong CRM database, one which improves customer service and generates more sales.

If you want to know how Top Fortune 500 Companies increased their performance using Customer Feedback, download our free ebook: http://hubs.ly/H02-FST0

Publié dans : Marketing
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4 Indispensable Ways to Fine-Tune Your CRM Database

  1. 1. 4 Indispensable Ways to Fine-Tune Your CRM Database
  2. 2. First of all, there is something you need to know
  3. 3. Thorough knowledge of your customers enables you to provide personalized customer service and develop marketing strategies which target their specific needs, increasing your sales by up to 29% on average. But, unfortunately, many CRM initiatives fail. According to one study, upwards of 63% fail, primarily due to the fact that businesses don’t make their CRM system a priority, oftentimes amassing a database that is out-of-date, incomplete, and irrelevant.
  4. 4. Dirty, duplicate, and incomplete data will only lead to missed opportunities and operational inefficiencies
  5. 5. Experian Data Quality reports that inaccurate data impacts the bottom line of 88% of companies, resulting in a 12% average revenue loss for each company.
  6. 6. Do you get it? You need to improve Your Data Quality
  7. 7. To help you develop an effective and efficient plan-of-attack, here are four recommendations we suggest for making necessary improvements to your database:
  8. 8. 1. Purge useless customer information
  9. 9. In all likelihood, your CRM system contains customer data that is generic, incomplete, or irrelevant to your sales strategy. After all, if 8 out of 10 businesses cite useless customer data as a common disruption in their sales pipeline. There is a good chance you, too, are experiencing the same problem.
  10. 10. Your first step should be to delete all of that needless data. Doing so will eliminate the clutter and ensure that every single data point in your CRM is useful.
  11. 11. 2. Complete missing data
  12. 12. Customers’ lives change: they move; they have different buying needs; their buying habits change. If you are not working with complete data, you will not be able to accurately target your sales and marketing initiatives, or provide a relevant customer experience which, for 64% of customers, is more important than price in their decision to do business with a company.
  13. 13. 3. Eliminate duplicate data
  14. 14. You are certain to accumulate duplicate data if you haven’t been using a centralized database to store all of your data which, according to one recent study, is true for 64% of businesses. And the lack of a centralized database could lead to problems like making multiple sales calls to the same contact, causing your company to look incompetent, giving customers a good reason to defect.
  15. 15. Removing duplicate data from your CRM is crucial to improving both your customer service and bottom line. In fact, Price Waterhouse Coopers cites duplicate data as one of the biggest hidden costs for many businesses!
  16. 16. 4. Enhance your data
  17. 17. Enriching CRM data with additional information – job titles, preferredsocial media feeds, relevant personal or business information – will provide a clearer, 360-degree view of each customer, making it easier for you to target the right products and services every time a customer interacts with you.
  18. 18. Don’t Pay the Price for Bad CRM Data!
  19. 19. The more relevant data you have, and the easier that data is to access, the better your chances are of connecting with your customers in a meaningful way.
  20. 20. Your CRM data is the key to your business success, making it easier to sell to existing customers and nurture leads. Implementing these four suggestions to update and clean your data will no doubt put you business on the right path to success.
  21. 21. 22 MyFeelBack is a SaaS software for collecting customer feedback via ultra-targeted smart surveys. Thousands of companies already use MyFeelBack to collect high value customer insights, enrich their customer databases in real- time and trigger marketing actions to boost sales conversions. Our mission: Turn customer feedback into opportunities for your business! We help companies: Spot trends directly impacting revenue Identify areas of improvement Make decisions quickly based on real time data About
  22. 22. HOW TOP FORTUNE 500 COMPANIES INCREASED THEIR PERFORMANCE USING CUSTOMER FEEDBACK DOWNLOAD FOR FREE NOW

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