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4 Indispensable Ways to Fine-Tune Your CRM Database
4 Indispensable Ways
to Fine-Tune Your
First of all, there
is something you
need to know
Thorough knowledge of your customers enables you to
provide personalized customer service and develop
marketing strategies which target their specific needs,
increasing your sales by up to 29% on average.
But, unfortunately, many CRM initiatives fail. According
to one study, upwards of 63% fail, primarily due to the fact
that businesses don’t make their CRM system a priority,
oftentimes amassing a database that is out-of-date,
incomplete, and irrelevant.
Dirty, duplicate, and incomplete
data will only lead to missed
opportunities and operational
Experian Data Quality reports that
inaccurate data impacts the bottom line
of 88% of companies, resulting in a 12%
average revenue loss for each company.
Do you get it?
You need to improve
Your Data Quality
To help you develop an effective and
efficient plan-of-attack, here are four
recommendations we suggest for making
necessary improvements to your database:
In all likelihood, your CRM system contains
customer data that is generic, incomplete, or
irrelevant to your sales strategy.
After all, if 8 out of 10 businesses cite useless
customer data as a common disruption in their sales
pipeline. There is a good chance you, too, are
experiencing the same problem.
Your first step should be to delete all of that
Doing so will eliminate the clutter and ensure that
every single data point in your CRM is useful.
Customers’ lives change: they move; they have different
buying needs; their buying habits change.
If you are not working with complete data, you will not be
able to accurately target your sales and marketing
initiatives, or provide a relevant customer experience
which, for 64% of customers, is more important than price
in their decision to do business with a company.
You are certain to accumulate duplicate data if you haven’t been
using a centralized database to store all of your data which,
according to one recent study, is true for 64% of businesses.
And the lack of a centralized database could lead to problems
like making multiple sales calls to the same contact, causing
your company to look incompetent, giving customers a good
reason to defect.
Removing duplicate data from your CRM is crucial to
improving both your customer service and bottom line.
In fact, Price Waterhouse Coopers cites duplicate data
as one of the biggest hidden costs for many businesses!
Enriching CRM data with additional information – job titles,
preferredsocial media feeds, relevant personal or business
information – will provide a clearer, 360-degree view of
each customer, making it easier for you to target the right
products and services every time a customer interacts with
The more relevant data you have, and the
easier that data is to access, the better
your chances are of connecting with your
customers in a meaningful way.
Your CRM data is the key to your business
success, making it easier to sell to existing
customers and nurture leads. Implementing
these four suggestions to update and clean
your data will no doubt put you business on
the right path to success.
MyFeelBack is a SaaS software for collecting customer feedback
via ultra-targeted smart surveys.
Thousands of companies already use MyFeelBack to collect high
value customer insights, enrich their customer databases in real-
time and trigger marketing actions to boost sales conversions.
Turn customer feedback into opportunities for your business!
We help companies:
Spot trends directly impacting revenue
Identify areas of improvement
Make decisions quickly based on real time data
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