My mobile magazine (june) 2019

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HUAWEI MATE 20 PRO
Technology
Redefined
Karan Bedi
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Televisions India
ces 2019 Face to Face
Tech Innovations From
Apple's Orchard
Spotlight
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Sam stops
the Ship!
US Bans Huawei
@MyMobileMag
@mymobilemag
OnePlus 7 Pro
Anish Kapoor
CEO, Infinix India
&
Green, Chang-Ching Lin
Regional Marketing
Manager, MSI
Spotlight
Face to Face
phone of the month
Google Pixel 3a

he US has done exactly the same with
Huawei what it did with Iran. In a recent
development which is shocking too in
many ways, American President, Donald
Trump, has signed executive order which leads
to restriction of Huawei’s equipment sales in US
termingitas“nationalemergency”.Itmeansthat
Huaweicannotsellorbuyproductsandservicesin
UnitedStateswithoutgovernmentapproval.Toan
estimate, Huawei purchases goods and services
of nearly $11 billion from US-based companies. This ban will also
take away thousands of jobs from Americans involved directly or
indirectly with Huawei.
In wake of this development, Alphabet Inc.-owned, Google has
alsosuspendedsomeofitsbusinesseswithHuawei.Thesuspension
involves the transfer of hardware, software and technical services
exceptthosepubliclyavailableviaopensourcelicensing.However,
the current users of Huawei smartphones across the world will be
able to use and download the services of Google.
Chipset makers such as Intel, Qualcomm and Broadcom are
also stopping their supplies to the second largest smartphone
maker after Samsung till further notice. But, luckily for Huawei, it
generally uses its own chipset, Kirin.
The recent ban on Huawei by the US government is going to hit
hard the prospects of the second largest smartphone maker of the
world and also to its online brand, Honor, when the competition is
getting fierce day by day. Google has also joined the list to stop its
few businesses with Huawei citing federal ban which could prove
to be fatal for the brand if it’s not resolved quick and fast.
This is when Huawei’s share in the global smartphone market
reached its highest ever level of 17 per cent during Q1 2019. The
research also revealed that Huawei overtook Apple as the second
largest selling smartphone brand in Q1 2019 as its volumes
increased by nearly 50 per cent year-on-year (YoY).
Meanwhile, Huawei has said that it will continue to build a safe
and sustainable software ecosystem, in order to provide the best
experience for all users, globally.
Willthisleadtoanextremepolarizationoftheglobalsmartphone
industry?
Happy Reading! n
firstcall
MYMOBILE
Editorpage
04 | june 2019
Pankaj Mohindroo
editor-in-chief
T
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The publishers regret that they cannot accept liability for errors
and omissions contained in this publication, however caused.
The opinions and the views contained in this publication are not
necessarily those of the publishers. Readers are advised to
seek specialist advice before acting on information contained in
this publication, which is provided for general use and may not
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ownership of trademarks is acknowledged.
Volume XIV, Issue V, june 2019
EDITORI A L
Pankaj Mohindroo | Editor-in-Chief
Haider Ali Khan | Deputy Editor
Ramesh Kumar Raja | Assistant Editor
Vivek Singh Chauhan | Correspondent
Pahi Mehra | Correspondent
DE S I G N
Ajit Kumar Parashar | Sr. Graphic Designer
M A R K ETIN G
Puja Mohindroo | Manager - Business
Sandeep Kumar | Sr. Manager – Marketing
O P ER A TION S
Deepak Kohli | Sr. Manager – Accounts
CIRCU L A TION
B. G. Mathur | Manager- Production & Circulation
A D V I S OR Y B O A RD
Bejon Misra
Rajan Mathews
S.D. Saxena
Subhash Chandra
Sunil Dutt
Sonu Bhasin
Uvaraj Natarajan
Edited, published, printed and owned by Pankaj Mohindroo,
Published from 203, Kanchenjunga Building | 18, Barakhamba Road
| Connaught Place | New Delhi-110001. Printed at HT Media Ltd. Plot
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Style Notes
09 letters
10 Newsbits
14 big NEWS
25 Just In
Get a close look at new mobile
devices now in the market
26 Lead Story
The Huawei Hullabaloo
Face to Face
30 Anish Kapoor – CEO, Infinix
India
34 Atul Jasra – Business Head
(India), Philips and AOC
Monitors
38 Sachin Dev Duggal – Founder
and CEO, Engineer.ai
40 Manvendra K Chandola – CEO,
Riversong India
42 Green, Chang-Ching Lin –
Regional Marketing Manager,
MSI
64 Aakrit Vaish – Co-Founder and
CEO, Haptik
70 Bhaskar Bakthavatsalu – MD,
India and SAARC, Check Point
78 Sumesh Menon – Co-Founder
and CEO, U2opia Global
108 Gautam Shah – CEO and
President, Cadyce
32 Spotlight
OnePlus 7 and OnePlus 7 Pro
Market Insight
36 Domestic Market in Upswing
46 The Rise And Rise of Chinese
Brands
75 Apple Watch Leads Global
Smartwatch Shipments
Consumer
Insight
107 India To Have 859 Million
Smartphone Users In 2022
By Invitation
44 Manufacturing Smartphones:
From 'Making in India' to
'Designing in India' – Nipun
Marya, Director, Brand
Strategy, Vivo India
74 Mobile Apps - Simplifying lives
since 1994 – Abhinav Girdhar,
Founder, Appy Pie
76 Edtech, the harbinger of the
future teacher training and
development – Kajari Bharad
42
contents
06 | june 2019 MYMOBILE
32
26
36

contents
MYMOBILE
What'sInside
Total number of
pages = 124
waj, Regional Manager, ONVU
Learning
The Burntest
48 Redmi Note 7 Pro
50 Realme C2
52 Nokia 4.2
54 Infinix Smart 3 Plus
56 Oppo A5s
58 Fitbit Inspire HR
60 Google Pixel 3a
63 Astrum ST180
In Focus
67 Chennai ‘Kings of Video Load
Time’
72 Parenting Made Easy
68 Feature
Triple Rear Camera
Smartphones
Apptastic
80 Creatalog
82 All India ITR
83 PayMe India
85 My Guide
The most comprehensive
feature and price list of
mobile devices
109 Add Ons
The latest and the best of
gadgets and accessories, from
earphones and Bluetooth
speakers to Smart TVs
122 Vantage Point
OTT content consumption
in India is growing at a rapid
pace – Arun Gupta, Founder
and CEO, MoMagic
Technologies
85
72
107

Inbox
My trust and passion of
reading My Mobile keeps on
increasing as the topics
which you have been
covering are matchless like
the last issue of May
(Fantasy Gaming) was very
informative, well timed and
properly researched one.
While the Big News and
Consumer Insights are
wholesome informative,
Infocus and Face to Face are
my favorite. My best wishes
to My Mobile team.
—Koel, New Delhi
Dear My Mobile team, it
gives me an immense
knowledge of mobile
ecosystem which you guys
deliver through the
magazine and it’s simply
brilliant. I really liked review
of Huawei P30 Pro in your
burn tests. Majority of
readers or the users might
not be aware of the whole
insight about any latest
mobile or technology but
what we get from it, which is
very helpful and deep. It is a
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My Mobile has been
associated with me since I
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country. Since I am a
dedicated reader since my
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admired as the one who
knows everything in my
friends and neighbors about
mobile and technology.
—Karishma, Mumbai
The May issue was well
elaborated and very timely
as we were quite interested
in knowing the concept of
Fantasy Gaming. The burn
tests and Face to Face you
did were pretty good and
informative. It has been my
guide to all the tech queries
and hence developing my
knowledge as a consumer.
—Karen, Bengaluru
My Mobile has been my
boredom buster during long
trips and journeys. We get all
the information about the
apps and new features
running onto our
handsets. You guys always
do in-depth story. Waiting for
your next issue.
—Dinesh, Lucknow
We, as the regular reader
and subscriber of My
Mobile, love to read the
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more often in the magazine
rather than going to any
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our tech content comes from
My Mobile magazine. The
unmatched quality of the
product keeps it in a
different league altogether.
Just-ins, Consumer and
Industry Insights always
come handy. An ideal tech
magazine should follow your
footsteps.
—Sahil, Guwahati
I want to thank My Mobile
team for their continuous
effort to provide the unique
and latest content in mobile
and technology domain.
What I like the most as a
reader is the Burn Tests as it
gives an overall comparison
of the devices. Thank you so
much, guys!
Keep rocking.
—Varun, Chandigarh
The best way to get
knowledge about all the
available mobile devices and
their prices is My Mobile.
The kind of collective
information available in My
Guide section of the
magazine is very helpful,
especially for a customer
and reader like me. We get
all the brands, their
specifications and price
range at the same place.
Rather than flipping through
the entire magazine, one
would get the idea about any
particular mobile.
—Joel, Kerala
I want to thank My Mobile
team for their continuous
effort to provide the unique
and latest content in mobile
and technology domain.
What I like the most as a
reader is the Burn Tests as it
gives an overall comparison
of the devices.
—Rituparna, Assam
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Pro, Asus Zenfone
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PHONE OF THE MONTH
HUAWEI MATE 20 PRO
Technology
Redefined
Karan Bedi
COO, Blaupunkt
Televisions India
CES 2019 FACE TO FACE
Tech Innovations From
Apple's Orchard
SPOTLIGHT
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YOUR GATEWAY TO THE WORLD OF MOBILITY
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FANTASY
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The Game Has Just Begun
@MyMobileMag @mymobilemag
Why Tik Tok Ban Won’t
Suffice in India
Peter Boyland
Senior Analyst, Opensignal

Anuj Sidharth
Deputy Director, Marketing
and Communication,
MediaTek India
INFOCUS
FACE TO FACE
PHONE OF
THE MONTH
HUAWEI
P30 PRO
Are you crazy about cellphones and have the
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letters
june 2019 | 09

newsbits
MYMOBILE
What’sUp
10 | june 2019
Xiaomi brings Mi Express Kiosks to
purchase smartphones, accessories
directly
Xiaomi has come up with a new innovative
Mi Express Kiosk initiative across India.
The new Mi Express Kiosks are vending
machines which allow consumers and Mi
FanstopurchaseXiaomismartphonesand
mobileaccessoriesdirectly.Thekiosksare
designed to accept all forms of payments
across credit cards, debit cards, cash and
UPI,makingthemahighlyconvenientand
hassle-freeformofpurchaseforcustomers.
By introducing these vending machine-
style kiosks, the brand has yet again
developed an innovative retail strategy in
reachingouttoitsconsumersdirectly.This
enables Xiaomi to provide its latest
smartphones to its Mi Fans at an honest
pricing, similar to that of Mi Homes and
Mi.com. Xiaomi is the first ever brand in
the Indian tech industry to introduce this
retailmodel,whichalsoofferstheefficiency
of e-commerce business making it cost-
effective.
Samsung unveils new 64MP ISOCELL
camera sensor
South Korean tech giant Samsung has
launched a new image sensor for mobile
phones with a higher resolution. The
ISOCELL Bright GW1 is a 64MP sensor
that uses the same 0.8μm-sized pixels as
the company’s current 48MP component.
TheBrightGW1willproduce16MPimages
by merging four pixels into one, like how
existing 48MP sensors turn out 12MP
photos by default, according to reports.
Samsung’s new sensor will also be able to
descramble the colour filter for full-
resolution 64MP shots in good light. The
48MP cameras are now a common sight
on phones including Samsung, Huawei,
Oppo, Vivo, Xiaomi, and others have all
shippeddeviceswiththesensors.Samsung
expects its 64MP part to go into mass
production in the second half of this year.
Oppo joins Android Q Beta program,
showcases 5G capabilities
Chinese handset major Oppo showcased
its strong capabilities in both Android
developmentand5GtechnologyatGoogle
I/O 2019 in California recently. Google
announced that Oppo would be joining its
Android Q Beta program as one of the
OEMs to introduce testing of the next
version of Android. The forthcoming
version of Android, Android Q, became
available as Beta earlier this year. As an
early adopter of the operating system,
Oppo featured its newest smartphone
‘Reno’ in an Android Q Beta demo at I/O,
offeringsoftwaredevelopersinattendance
the opportunity to experience and test the
device.Duringtheconference,Googlealso
announced that Android Q Beta would be
available on Oppo Reno smartphones.
Twitterrollsoutnewfeaturetoaddphotos,
videos, or GIFs to retweets
Micro-blogging platform Twitter has rolled
a new feature that allows its users to add
images,videosandGIFstotheirre-tweets.
Thecompanyisrollingoutthisnewfeature
across Android, iOS, and Twitter’s mobile
website for its 326 million users. This is a
small addition to the service, but Twitter
saysitwasactuallyquitedifficulttodesign
in a way that made sense and wasn’t
overwhelmingwhenviewedinthetimeline,
The Verge reported. “We found it was
challenging for people to quickly
understand all the content in a Retweet
withmedia.Thiswasduetothelayout;two
largetweetsstackedontopofeachother,”
a spokesperson said. To solve for that,
Twitter puts the original tweet in a smaller,
indented box (with the user’s avatar still
visible), and it makes your own media full
width. The company notes that some
brands and creators are already using the
new functionality.
Android users can now create, share
standout online videos with Adobe’s
Premiere Rush
Adobe has announced that its first all-in-
one cross-device video editing app,
Premiere Rush, is now available for select
Android phones. Premiere Rush is now
available on Samsung Galaxy S10/10+,
S9/9+, Note9, Note8, S10e, Google Pixel
3/3XL, 2/2XL and OnePlus 6T.
Compatibility for more Android devices is
also on the way, the company said in a
statement. Premiere Rush packs powerful
capabilities from Adobe’s professional
tools like Premiere Pro and Audition into
one simplified workflow that’s been
optimizedforAndroiddevices.Itintegrates
intuitive editing, simplified colour
correction, AI-powered audio clean up,
customizable Motion Graphics templates,
and publishing all into one easy-to-use
solution that works seamlessly across
desktop and mobile. Premiere Rush also
automatically syncs all projects and edits
to the cloud, so you can access the most

newsbits
june 2019 | 11
What’sUp
up-to-date version whenever you need it,
allowing users to work from anywhere, on
any device.
TikTok tops Apple App Store charts for the
fifth quarter in a row
Despitecontroversies,Chineseshortvideo-
sharing app TikTok has retained its top
position as the most downloaded app on
the iOS for the fifth consecutive quarter,
according to a recent report. The app saw
more than 33 million iOS downloads
during the first quarter and was followed
by YouTube, Instagram, WhatsApp and
Messenger to round out the top five,
TechCrunch cited Sensor Tower’s report.
With 11.7 million App Store downloads,
Twitter saw its biggest quarter in terms of
downloads since Q1, 2015 — and a year-
over-year increase of 3.6 per cent.
Facebook, WhatsApp and Messenger all
sawmorethan150millioninstallsapiece
in the first quarter of 2019, as did TikTok.
ThoughnotthetopapponAndroid,TikTok
still had a huge quarter — particularly in
India, where 88.6 million new users
installedtheappinthefirstquarter,up8.2
times over Q1 2018, Sensor Tower noted
in an earlier report.
NetflixpartnersOnePlusforSacredGames
Season 2
Netflix, the world’s leading internet
entertainment service has partnered with
premium smartphone brand OnePlus to
deliver Netflix’s viewing experience on the
recently-launched OnePlus 7 Pro. The
HDR supported razor-sharp display of
OnePlus 7 Pro will set new standards in
mobile viewing of content, giving Netflix
fans an immersive viewing experience.
Celebrating this association, Netflix
released two posters from their much-
awaited original series ‘Sacred Games
Season2’.ThepostersareshotonOnePlus
7Proanddemonstrateitsindustry-leading
camera capabilities. The posters capture
the iconic intensity of the two most loved
Sacred Games characters – Sartaj Singh
(Saif Ali Khan) and Ganesh Gaitonde
(Nawazuddin Siddiqui). Netflix also gave
fans a sneak peek into the series by
releasing a behind-the-scenes video, also
shot on the OnePlus 7 Pro.
UC Browser generates 10 crore views this
IPL
UC Browser, part of Alibaba Digital Media
andEntertainmentGroup,generatedclose
to 10 crore views for its cricket coverage
duringthecourseoftherecently-concluded
IPL. UC Cricket, UC Browser’s in-app
channel for cricket content aggregation,
offers all-in-one live cricket content,
includinglivescores,news,videos,photos,
livecommentariesandmore.ThisIPL,UC
Browser partnered with legendary
cricketers Virender Sehwag and Irfan
Pathan to offer exclusive cricket-related
short videos, GIFs and memes and more.
According to data traffic on UC Browser,
the most popular match of the IPL season
was between Kolkata Knight Riders v/s
Sunrisers Hyderabad held on March 24th
2019, wherein Russell and Shubman Gill
smashed an IPL record of 53 runs in 16
balls. Users not only got their complete
cricket fix onUC Browser but also enjoyed
thefrenzyalongwithVirenderSehwagand
Irfan Pathan and won big through the
PlayWin Game on UC Browser.
JioSaavn rolls out new integration with
Instagram, Facebook
Music streaming platform JioSaavn has
rolled out of a new “Share” option and
integration with social media giants,
Instagram and Facebook. Users of
JioSaavn can now share their music to
both Instagram Stories and Facebook
Stories, creating another mainstream
channelfortheamplificationanddiscovery
of Indian and South Asian music. To
activate the experience, users can find a
song, album, playlist or podcast on
JioSaavn and click on the share option to
share to Instagram Stories. One can add
their choice of stickers or GIFs in the
Storiescameraandthenshareastheirown
personal story. Instagram Stories and
Facebook Stories each have more than
500 million daily actives worldwide as of
January 2019.
Airtel launches Wynk Tube to tap
smartphone users in non-metros
Telecom operator Bharti Airtel has
expanded its content service portfolio by
launching a new music streaming app,
WynkTube,withanaimtotapsmartphone
users in tier 2, tier 3 and villages. Sameer
Batra,CEO-contentappsatBhartiAirtel
said that the new app has been built for
India 2.0, keeping in mind the digital
entertainment needs of hundreds of
millions smartphone users in non-metros
andsmalltowns.Batraaddedthatregional
content and personalisation through
Artificial Intelligence and big data will
continue to be a big agenda for Airtel.
Wynk Tube allows busers to stream audio
and video of music track within the same
interface.Theappiscurrentlyavailablefor

newsbits
MYMOBILE
What’sUp
12 | june 2019
Android smartphones. The new audio-
video service will be available for free for
Airtel users with unlimited streaming and
downloads,whilenon-Airteluserscanavail
one-month free trial and can buy the
subscription.
Cashify launches e-com platform to sell
refurbished gadgets, accessories
Cashify has announced the launch of its
e-commerce platform to sell refurbished
gadgets in India. It will sell a range of
accessoriesviaitse-commerceplatformas
wellasviaofflinekiosksstartingthismonth.
Thelistofrefurbishedsmartphonesbrands
includes Xiaomi, Apple, OnePlus, Vivo,
Oppo, Samsung and Huawei, with a
6-month warranty, the company said in a
statement. Cashify has established
operation centres across 5 cities --
Gurugram, Mumbai, Chennai, Hyderabad
and Bengaluru -- in India. “We are looking
forward to making a strong presence in the
refurbishedgadgetmarket,startingoffwith
smartphones as a category and will be
adding other dimensions to it in future.
Withqualityproductofferinganda6-month
service promise, we can’t wait to remove
thetrustdeficitthatexistsintherefurbished
goods market,” said Mandeep Manocha,
Co-Founder and CEO – Cashify.
Oppo joins hands with Gundam series
Oppo has entered into a partnership with
Gundam.Thecollaborationfocusesonthe
releaseofaspecialseriesofOppo-Gundam
smartphone related products including
itemssuchasportablepowerbanks,phone
cases, earphones and many other
interesting accessories. The partnership
aimsatreachingouttotheyouththattreats
their smartphones as an extended
personality. Popular amongst the young
consumers,Gundam’sTVanimationseries,
Mobile Suit Gundam, Mobile Suit Zeta
Gundam and Mobile Suit Gundam ZZ are
very well remembered. Oppo has
collaboratedwithbrandsthathavecreated
an impact on the millennials, it said. In
2018, Oppo launched an official
collaborationwithPokémonwhichfeatured
the famous “Pikachu” as the ambassador
of Oppo’s SuperVOOC technology. Along
withthis,thecompanylaunchedaPikachu
themed SuperVOOC portable power bank
among other accessories.
Lava introduces A7 Wave feature phone
with dual tone finish
Domestichandset
maker Lava has
expanded its
feature phone
line-up with the
launch of A7
Wave in India. It
is the first feature
phonetohavethe
dual-tonegradient
design that has
been gaining traction in the smartphone
industry on the back. Featuring a 2.4-inch
colour display, the handset allows users to
type in seven languages — English, Hindi,
Punjabi, Gujarati Tamil, Telugu and
Kannada. The Lava A7 Wave sports a solid
polycarbonatebodyandpacksa1,750mAh
Li-ionbatterythatisclaimedtolastsixdays
onasinglecharge.IthousesaVGAprimary
camera with LED flash and includes
support for 22 languages for incoming
texts. It has FM radio with recording, auto
callrecordingandaninstantflashlightthat
can be accessed without unlocking the
phone.Thefeaturephonealsohasflashlight
and call blink notification for incoming
calls. It comes with 32GB internal storage
and users can save up to 1,000 contacts
in their phone book memory.
PUBGMobilecrosses100millionmonthly
active users
PUBG Mobile has surpassed more than
100millionmonthlyactiveusers(excluding
China), according to App Annie. In 2018,
PUBG Mobile took home multiple awards
and nominations, just eight months after
thegame’srelease.Thegameearnedthree
awardsattheGooglePlayAwards,including
“Best Game.” It also won the “Mobile
Game of the Year” award at the 2018
GoldenJoysticksandreceivednominations
fromTheGameAwardsandtheAppStore.
PUBG Mobile was also recognized by the
App Store earlier. The game was included
in Apple’s “Game Trend of the Year”
categoryrepresentingtheexplosivetactical
tournament genre (Battle Royale like) and
in its “Top Games Charts of 2018” as one
of the most downloaded games. As PUBG
Mobile grows into one of the world’s most
trending mobile games, it is devoted to
providingabettergamingenvironmentand
beingproactiveinbuildingabalancedand
sustainable digital lifestyle, the company
said.
Paytm’sGamepindlaunchesDailyFantasy
Cricket
Gamepind, the digital gaming platform of
Paytm has launched the ‘Gamepind
Fantasy Sports’ for cricket lovers and card
game enthusiasts. The online gaming
platform which was launched in February
2018 has accumulated over 30 million
registeredusersinjustayearoflaunchand
offersover100highqualitycasualandreal
money games to the users. Gamepind has
partnered with high quality studios and
publishersfromIndiaandacrosstheworld
including Gamepix, Famobi and Shoal
Games to bring popular casual games like
Ludo, Snake Wars, Badlands, 8 Ball Pool

and many more at a single destination.
Users can not only play these games for
free, but also win prizes including Paytm
cash, mobile phones and bikes, the
company said in a statment. The platform
isalsoapopulardestinationforskill-based
real money games like Trivia and their
recently-launched app with “Gamepind
Fantasy Sports” and “Gamepind
Rummy.”
SociallyGood launches app to enable
seamless engagement for social change
SociallyGood, an online marketplace for
social work, has launched its mobile
application.SociallyGoodaimstofacilitate
seamless,on-the-goengagementforsocial
work by connecting with the key
stakeholders of the social sector such as
non-profit organizations, corporates,
beneficiaries, and individual donors and
volunteers.SociallyGoodemploysArtificial
Intelligence in its unique and robust
platform,leveragingover10-pointsolutions
to simplify aspects such as fundraising,
volunteering, donations, events, CSR
partnershipsandbeneficiarymanagement
etc. The SociallyGood mobile app allows
donors and volunteers to discover and
engage with social causes of their interest
through donation and volunteering. The
platform also enables NGOs and social
entrepreneurstocreate,manage,anddrive
their social campaigns in a cost-efficient
manner across multiple online channels.
Fictional storytelling app BingeTales
launched
OneH Media has launched a fictional
storytellingmobileapplication,BingeTales.
The application is a technology-driven
content platform that aims at providing a
new and unique storytelling experience to
its users with its engaging features.
BingeTales will give the users various
options to browse through and experience
the joy of reading, listening and writing
stories in Hindi and English. It has an
advanced In-App Creators’ portal which
allows users to submit the stories in both,
audio and text format. This application
comes with some tech-driven User
Interface features, such as Night Mode
which allows its users to use the app even
at night without hurting eyes. Along with
this, the users can avail the feature of
customizedreadingexperienceaspertheir
comfort and convenience, right from its
font size and colour schemes to font
styles.
Logixgrid launches platform to digitize
manufacturing logistics
Logixgrid,aleadingplatformformanaging
global logistics, has come up with Logix.
Network, a digital tool which will allow the
managers of manufacturing companies to
manage and monitor fleet activity, hassle-
free controlling and more such features to
ease managing the logistics. Earlier, the
company has launched Clobz Sales and
LogixERP which helped the logistics
companies to regulate and boost the sales
productivity. Logix.Network is India’s first
tool which will manage inbound and
outbound logistics for multiple
manufacturing units and warehouses. It is
thegame-changingdigitallogisticssolution
that can rate the quality of freight and will
alsomanagecontracts.Thetechnologywill
facilitate multi-modal shipment planning
and execution features to have multiple
carrier vehicle tracking, transportation
execution, carrier communication and
collaboration by providing real-time
visibility of shipments and vehicles all on
one single platform.
E2E Networks launches Tesla V100 GPU
based compute nodes
Cloud computing solutions provider E2E
Networks has launched its datacenter
grade Cloud GPU service on its Public
Cloud.Thisbrandnewserviceisengineered
forprofessionalusersworkingoncompute-
intensive applications. GPU instances are
ideal for deep learning, natural language
processing, life and medical sciences,
computational fluid dynamics,
computational finance, seismic analysis,
molecular modeling, genomics, ontology
engineering, and rendering workloads.
TheseGPUinstancesrunonmostadvanced
datacenter GPU, NVIDIA Tesla V100 with
32GBRAM,whichofferstheperformance
of up to 100 CPUs in a single GPU. Data
scientists, researchers and engineers can
now reduce machine learning time from
days to minutes and can spend more time
on their next AI breakthrough. It’s a dream
come true for Indian data scientists, the
company said.
EBTL aims to reach Rs 100 cr revenue,
50-plus countries by FY 2020-21
Home automation player EBTL has
announced its expansion in five countries
over the last one year, and now it is eyeing
to reach revenue of Rs 100 crore besides
increasing its global footprint to 50-plus
countries.Thecompanyhasgrownover10
timessinceitsinceptionandhaswitnessed
exponential growth in terms of revenue.
EBTL foresees to grow its revenue even
further with the launch of a new product
range in 2019-2020. It has come up with
the range of the products for the upper
middle class, middle class and lower
middle class segments. This strategic
expansion in the international market has
scalablepotential,whichwasnecessaryfor
the company’s anticipated growth in the
longer term. EBTL, which stands for
Engineer Bringing Technology to Life,
began with a simple idea of making
shockproof switches but the concept
evolved over the years into a wall mounted
smart switch called Amour. n
team@mymobile.co.in
www.mymobileindia.com june 2019 | 13
newsbits
What’sUp

What’sUp bignews
MYMOBILE14 | june 2019
Realme targets to sell 15 mn units in India this year
Chinese smartphone brand Realme is aiming to sell at least 15
million handsets in the country by the end of the year. The
company clocked seven per cent market share in India in the first
quarter of 2019. The online-focused device maker that came into
existencein2018,wasalsoamongthetopfivesmartphonebrands
in the fourth quarter of 2018 with eight per cent market share.
“We are targeting to sell at least 15 million handsets this year and
I believe in sales numbers,” Madhav Sheth, CEO, Realme India,
said recently. Realme, which started as an online-only brand, now
gets the majority of its sales from offline channels, according to
Counterpoint Research.
The handset maker will set up six exclusive stores in metros by
the end of the year. The first such store will be opened in July.
However,thecompanysaiditwillalsofocusonthetier-2andtier-3
cities. “We’ll explore going into places like
Nashik, Nagpur and Pune. We’ll also look
to set up pop-up stores in the northeast,”
Shethadded.Thecompanyistargeting50
pop-up and six exclusive stores this year.
The retail outlets would house Realme’s
portfolio of smartphones, Realme “Buds”
and backpacks. “We already have our own
earbuds and before Diwali, we will also
have our own range of accessories. We will
come up with our own power bank,
Bluetooth headset, apart from few more
smartphones,” he said. Currently, the
brand has a retail presence in 50 cities,
including Mumbai, Hyderabad, Surat,
LudhianaandChandigarh,andisexpanding
footprint to meet the growing demands of
customers. n
Sony Mobile exits India market
JJapanese tech major Sony has
announced to quit the Indian
smartphone market, in wake of stiff
competitionfromChineseandSouth
Korean players. Sony had less than
0.01 per cent of the total Indian
smartphonemarketshareinthefirst
quarter of 2019, according to
CounterpointResearch.SonyMobile,
however, said that it would continue
tomonitorthemarketsituationsand
business feasibility in the country.
“Our focus markets are Japan,
Europe, Hong Kong and Taiwan to
drive profitability and future
prospects in the 5G era,” Sony
Mobilesaidinastatement.“Wehave
ceased sales in Central and South
America, the Middle East, South Asia, Oceania, etc. in FY 18,”
itadded.Thecompanyassuredthatitwouldcontinueitscustomer
support operations including after sales support and software
updates for existing customers in India.
The India smartphone market is currently dominated by
Chinese players such as Xiaomi, Oppo, Vivo and OnePlus among
others,besidesSouthKoreantechgiantSamsung.AsperShobhit
Srivastava, Research Analyst, Mobile Devices and Ecosystems,
Counterpoint Research, the pressure from Chinese brands and
Samsung in the major price segment resulted in continuous
decline of sales for Sony. “With declining sales in India and other
markets, Sony took the right decision to focus on the high ASP
(average selling price) markets such as Japan,” Srivastava said.
Sony India in July last year brought its flagship “Xperia XZ2”
smartphone for Rs 72,990 to India that turned out to be its last
launch. n

bignews
Chipset maker Qualcomm is expected to launch
the5G-enabledSnapdragon865chipsetintwo
variants -- one with a built-in 5G modem and the
other with an external 5G modem. Codenamed
SM8250, the 5G chipset in two variants would be
launched as the successor to Qualcomm’s flagship
Snapdragon 855 chipset which has been used in
Samsung’s Galaxy S10+, S10 as well as on Galaxy
Fold, PhoneRadar reported recently. “Qualcomm
Snapdragon‘Kona55’FusionsoundslikeSM8250+
external 5G modem. Not internal. I thought they
were going to merge 5G into the main SoC with the
nextgen,”techeditoratGermany-basedWinFuture
news portal tweeted. The Snapdragon 865 with an
integrated 5G will use the latest Snapdragon X55
5G modem.
With the integrated 5G modem, the
manufacturers will be left with some extra space
which can be used for adding a slightly bigger battery or better
coolingsystem,thereportsaid.TheSnapdragon865chipsetwith
an integrated 5G modem should be the preferred chipset for
markets like the US and South Korea where the 5G adoption
would be higher. In majority of the other markets where the 5G
roll-out could still take a while, the companies could launch their
flagshipsmartphoneswiththelatestSnapdragonchipsetwithout
the 5G modem. The US-based company already confirmed the
upcoming Snapdragon 5G mobile platform will use the second-
gensub-6GHzandmmWaveantennamodules.Itwillfeaturethe
new5GPowerSavetechnologywhichenhancesthebatterylifeof
the 5G smartphones, the report added. n
Qualcomm’s Snapdragon 5G chip to come
in 2 variants
JioPhone tops India’s feature phone market
Reliance JioPhone became the leading feature phone brand
inIndiainthefirstquarterof2019witha30percentmarket
share, said a recent Counterpoint Research. While the
smartphonemarketoffersabigopportunity,onecan’tignorethe
400 million feature phones users in the Indian market which
too is likely to stay for the next five years in India, said
Counterpoint’s “India Smartphone Market Share Q1 2019”
report. Samsung stood second in the feature phone category
with a share of 15 per cent while domestic handset maker Lava
grabbedthethirdspotwithamarketshareof13percent.Unlike
the smartphone market, which contracted for the first time in
2018,thefeaturephonemarkethascontinuedtogrowoverthe
last three years, the report said.
Earlier in March, a Counterpoint Research report estimated
that in 2019, a little more than 400 million feature phones
would be sold globally. Further, feature phone shipments are
expected to cross one billion units by 2021. Brokerage firm
CLSA’stelecomsectoroutlookforFebruary2019notedthatJio
will lead the subscriber market share in the current year. In its
IndiaTelecomreport,CLSAsaidmobilesubscribersinFebruary
increasedby2millionto1,184million,withRelianceJioadding
80 lakh new subscribers. Jio now has a customer base of 30.6
crore in the country. n

bignewsWhat’sUp
Social media fraud surged 43% in 2018
CybercriminalsareincreasinglyrelyingonFacebook,Instagram,
WhatsApp and other legitimate social media and messaging
platformstocommunicatewitheachotherandsellstolenidentities,
credit card numbers and other ill-gotten gains, revealed a new
study highlighting how social media fraud increased 43 per cent
in2018.Giventheeaseofuse,absenceoffeesandotherbenefits
oftheseplatforms,continuationofthistrendin2019shouldcome
as no surprise, said “Current State of Cybercrime - 2019” white
paper, released by RSA Security. Trade in stolen identities would
gain greater momentum with more stores likely opening on
legitimate platforms to sell this type of data, the study said.
Researchers say the fraud in the mobile channel has grown
significantly over the last several years, with 70 per cent of artifice
originatinginthemobilechannelin2018.Inparticular,fraudfrom
mobileappsincreased680percent
between 2015 and 2018, said the
study, adding the use of rogue
mobile applications to defraud
consumerswasontherise.Withone
out of five cyber attacks attributed
to rogue mobile apps in 2018, RSA
identified an average of 82 rogue
mobile applications a day last year
across popular app stores. “We
expect the popularity of the mobile
channel for fraud will continue
through 2019, especially as cyber
criminals keep finding ways to
introduce tactics and technologies
suchasphishingandmalwaretothe
mobile channel,” the report said. n
India tops in app installs in just 3 months with
4.8b downloads
Helped by growth in smartphone ownership and
plummeting data prices, Indians made about 4.8
billion downloads of applications on their mobile
phonesinthefirstthreemonthsofthisyear.According
to data published by market intelligence firm Sensor
Tower, India was the top country in terms of new
installs, followed by the US at 3 billion downloads.
Thetop10mostdownloadedapplicationswereTikTok,
WhatsApp, Like, Hotstar, Facebook, Messenger,
SHAREit, Helo, MX Player and UC Browser - showing
that the Indian app ecosystem is dominated by
AmericanandChineseInternetcompanies.MXPlayer
wastheonlyIndiancompanyonthatlist.“Thegrowth
in app installs we’re tracking in India is closely tied to
the growth in new smartphone owners there,
particularly Android users,” said Randy Nelson, head of mobile
insights at Sensor Tower. “Since the growth is closely tied to new
smartphone users - that will be the largest factor in its stability.”
WhatsApp, Facebook, Messenger are all part of Facebook’s
family of applications. TikTok and Helo are owned by China’s
ByteDance, while Like is owned by China’s Bigo Technology.
Alibaba runs UC Browser and SHAREit was founded in Beijing by
MichaelQiu.HotstarisownedbyTheWaltDisneyCo.Nelsonsaid
app downloads have been growing steadily in India over the past
five years, with a sharp increase seen mid- to late-2016, pointing
to a period of intense price wars among telecom companies after
thelaunchofRelianceJio’smobileservices.“Numberofdownloads
is a continuation on the trend of more accessible data pricing,
which has grown the demand for online entertainment amongst
Indians,” said Kieley Taylor, managing partner, global head of
social at GroupM. n

bignews
What’sUp
The Taiwan Semiconductor Manufacturing
Company (TSMC) has reportedly started risk
production of 5 nanometre (nm) chipsets that
would be featured in future super-efficient
flagship smartphones and expects to be ready to
begin mass production in the first half of 2020.
“The mass production of the new standard is
scheduledfor2020ifeverythinggoesasplanned.
Thisprocesswillintroducechipsthatwillhaveup
to 45 per cent area reduction, also bringing a
performance gain up to 15 per cent compared to
thecurrent7nmchipsets.“Thenewstandardwill
also bring improvements in the architecture and
should allow manufacturers to employ bigger
batteries and some new technology in future
smartphones,” the Giz China reported recently.
For chipsets coming out later this year, TSMC
has the 7nm+ process ready. It should offer 6-12
percentreductioninpowerconsumptionand20
per cent higher transistor density compared to the current 7nm
process. There are plenty of customers that are already looking
forward to the new standard. Apple for example only has TSMC
as its main supplier until 2020, the company will likely be
responsible for the chips inside the newer 2019 iPhones, the
report added. n
TSMC starts production of 5 nanometre chips
Tech Mahindra’s Blockchain curbing spam
calls in India
Tech Mahindra has announced that its Blockchain solution is
safeguarding over 300 million mobile subscribers from
unsolicited commercial communication (UCC) or spam calls.
Tech Mahindra last year designed the Blockchain solution in
compliance with the regulations and guidelines of the Telecom
RegulatoryAuthorityofIndia(TRAI)toenabletelecomproviders
preventunauthorisedaccessofsubscribers’data.Blockchainis
expected to be a trillion-dollar market globally by 2030. “With
theconcertedandcoordinatedeffortsbytheIndiangovernment
and the industry backed by appropriate regulation, India can
continue to sustain and enhance its leadership position in
Blockchain technology,” Rajesh Dhuddu, Global Practice
Leader,Blockchain,TechMahindrasaid
in a statement.
The company is betting big on
Blockchain as part of its “TechMNxt”
charter, progressively investing in next-
generation technologies to cater to the
customer’s evolving needs. “Tech
MahindraalsodemonstratesBlockchain
capabilities in diverse sectors including
telecom, manufacturing, hi-tech
industries and financial services,” said
the company. Tech Mahindra recently
partnered Samsung SDS, the systems
integrationarmofSouthKoreangiant,to
enter the global Blockchain market. As
part of the deal, the two companies
would offer “Nexledger” -- a Blockchain
platform developed by Samsung SDS --
in the global market. n

bignews
MYMOBILE
What’sUp
COAI, ETSI join hands for telecom standardization
TheCellularOperatorsAssociationofIndia(COAI)
and European Telecommunications Standards
Institute (ETSI) have acknowledged the role of
standards, especially in the context of emerging
technologies and the need to collaborate and work
in partnership with different types of organizations
around the world. To take it forward, COAI Director
General Rajan S Mathews and ETSI DG Luis Jorge
Romero signed a Memorandum of Understanding
(MoU), with a common objective to perform and
promote, directly or indirectly, regional and
international standardization.
RajanS.Mathews,DirectorGeneral,COAI,said,
“Weareextremelyexcitedtoenterintothisstrategic
partnershipwithETSI.Thispartnershipwillallowus
to have a regular and continuous dialogue between
EU and India to strengthen the standardization
effortsinthefieldofICT,throughvariousworkshops,
conferences and meetings.” Luis Jorge Romero,
DirectorGeneral,ETSI,said,“Weareimmenselyhappytopartner
with COAI towards the advancement of modern communication.
This partnership will help ETSI to further leverage its activity in
India and to promote the use of standards-based communication
technologies. This MoU is also in line with the ETSI’s vision of
creating globally acceptable, harmonized, open standards.”
Seconded European Standardization Expert (SESEI) local
representative of ETSI based in New Delhi will be working closely
with COAI through this MoU to strengthen their relationship and
foster a closer co-operation on common agenda items between
them and promote ETSI-India cooperation on standards related
issues. n
Scan-and-pay like Paytm and Google Pay with
Amazon app
E-commercemajorAmazonhasupdateditsshoppingapptoadd
UPI payments-based scan-and-pay feature like Paytm, Google
Pay and others. Interestingly, the company has not introduced a
separate Amazon Pay app for the same and all Amazon.in users
will have access to this feature automatically on the mobile app.
The new payments feature can be found inside the Amazon Pay
optionofthesameapp.AmazonPayfeatureisalsopresentonthe
website, however, there is no scan-and-pay feature for obvious
reasons. The update has been rolled out to both Android and iOS
versionoftheapp,however,theoptiontoSendandRequestmoney
is not yet available on iOS. Having said that both the versions of
the app allow Scan Pay option for UPI transactions.
Withtheintroductionofthisfeature,AmazonPayisnowsimilar
toanyUPI-basedpaymentsapplikeGooglePay,Paytm,PhonePe
and others. The scan-and-pay option allows all Amazon app users
toscananyUPIQRcodeandpayviaAmazonPayUPI.Thismeans
if you have any UPI QR code be it on Google Pay or
PhonePe or Paytm, the Amazon Pay feature will be able
to scan it and allow users to send money directly to the
bankaccount.Itisimportanttonotethatthereisnooption
tosendtheAmazonaccountbalancetoyourbankaccount
oranyotherAmazonaccount.Thescan-and-payAmazon
Payfeaturecaneitherbeusedtoshopinstorewhichhave
the Amazon SmileCode or Amazon Shopping QR code.
And if the scanned QR code is a UPI-enabled code,
then the feature will initiate a direct bank account to
bank account transaction will take place. The Amazon
Pay option also allows users to directly pay mobile
bills, DTH recharge, electricity and other utility bills like
Paytm. n
18 | june 2019
team@mymobile.co.in

june 2019 | 19
justin
Oppo A1k
ChinesesmartphonemakerOppohaslaunchednewhandset,
theA1katRs8,490inIndia.Thedevicewith6.1-inchLCD
displaysportsametallictexturefinishonthebackwhilefeaturing
a waterdrop style display notch.
The Oppo A1k ships with ColorOS 6.0, the company’s latest
update to its intuitive operation system (OS), running on top of
Android 9.0 Pie. ColorOS also brings features like Oppo Cloud
Service,GestureNavigation,SmartAssistant.ItalsogetsSmart
Driving features like Driving Mode and Riding Mode.
The smartphone is equipped with 8MP primary sensor with
an f/2.2 aperture while the selfie camera is a 5MP sensor with
an f/2.0 aperture.
PoweredbyMediaTekHelioP22(MT6762)SoC,thedevice
is coupled with 2GB RAM and 32GB internal storage that is
expandable via a microSD card slot. It is a dual-SIM device and
has support for 4G VoLTE.
The Chinese manufacturer has also packed in a 4,000mAh
battery in the smartphone. Oppo supplies a 10W charger in the
box and claims that the battery supports 17 hours with daily
usage.
The A1k measures 154.5x73.8x84mm and weighs 170
grams and also has support for Wi-Fi, Bluetooth 4.2, GPS, and
Micro-USB connectivity.
ThesmartphoneinRedandBlackcolourvariantsareavailable
on leading e-commerce sites like Amazon, Flipkart, Snapdeal,
Tata CLiQ, Paytm Mall, as well as offline stores. n
FirstLook

justin
Redmi Note 7S
Xiaomi has launched a new smartphone, dubbed the
Redmi Note 7S, which comes with 48MP primary
camera, in two storage variants, starting at Rs 10,999.
The newly-launched Redmi Note 7S is available at Rs
10,999 for the 3GB+32GB variant and Rs 12,999 for the
4GB+64GB variant. The device is powered by Snapdragon
660 SoC clocked at 2.2Ghz.
The Redmi Note 7S boasts of a 48MP primary sensor on
the back, mated with a 5MP depth sensor. The phone has a
13MP selfie camera, placed in a dot shaped notch area on
top of the display.
After Redmi Note 7 Pro, the Redmi Note 7S is Xiaomi’s
second smartphone to come with a 48MP sensor in India. It
is also equipped with features like PDAF, Electronic Image
Stabilisation (EIS), and AI Portrait mode.
The Redmi Note 7S comes with a 6.3-inch display with
fullHD+resolution,dotnotchandCorningGorillaGlass5for
protection
The phone is powered by Qualcomm Snapdragon 660
system-on-chip,whichhasadedicatedArtificialIntelligence
(AI) engine to handle AI workloads. The phone ships with a
4,000mAhbatterywithsupportforQuickCharge4.0charging
technology.
On the connectivity front, the device includes 4G VoLTE,
Wi-Fi 802.11a/b/g/n/ac, Type-C port, Bluetooth v5, GPS/
A-GPS, a 3.5mm audio jack and IR blaster.
Redmi Note 7S is available in Sapphire Blue, Ruby Red,
Onyx Bblack colour variants on Mi.com, Flipkart and Mi
Homes. n
MYMOBILE
FirstLook

justin
Vivo Y17
HandsetmakerVivohascomeupwiththeY17smartphone
in India. It comes with triple rear cameras and is priced
at Rs 17,990.
Intermsofspecs,the6.53-inchdevicewithawaterdrop-
style notch comes equipped with 13MP main camera with
f/2.2 aperture, accompanied by 8MP super wide angle
camerawithf/2.2aperture,and2MPdepthsensorwithf/2.4
aperture.
The front sensor flaunts a 20MP selfie snapper with f/2.0
aperture, which supports features such as portrait mode,
palm capture, and AI face beauty to name a few.
ThelatestVivoofferingalsobringstheUltraGamingMode
to provide a better gaming experience by intelligently
allocating system resources, and it is accompanied by Dual
Turbo mode for reducing frame drops.
Thedual-SIMdeviceispoweredbytheocta-coreMediaTek
Helio P35 SoC clocked at 2.3GHz and coupled with 4GB
RAM and 128GB of internal storage. It runs Funtouch OS 9
based on Android Pie.
Theconnectivityoptionsinclude4G,Bluetooth5.0,Wi-Fi
(2.4+5.0 GHz), GPS, FM radio, and a Micro-USB 2.0 port.
The phone packs a large 5,000mAh battery with support for
Dual Engine fast charging.
Thedimensionsofthephoneare159.43×76.77×8.92mm
and it tips the scales at 190.5 grams.
ThenewVivophonewillbeavailableatFlipkart,Amazon,
Paytm, and the official Vivo e-store, alongside authorised
retail stores across the country in Mineral Blue and Mystic
Purple colour variants. n
FirstLook

justinFirstLook
MYMOBILE
Domestic handset maker Micromax Informatics has launched a new notch
display smartphone, known as the Micromax iOne in India.
Talking about its technical specifications, the all-new device is India’s first
Unisoc SC9863 octa-core chipset powered smartphone, which will allow the
users to experience the best-in-class technology at an affordable price point,
the company said.
The smartphone features 5.45-inch HD screen with IPS display and has a
19:9 notch screen. It houses a 2,200mAh battery.
The new Micromax iOne is coupled with 2GB RAM and 16GB internal
storagethatcanbeexpandedupto128GBviamicroSDcard.Thesmartphone
comes with the new Android Pie.
Enabling high performance Artificial Intelligence (AI) operations and high-
precision 3D imaging, the device sports 5MP front and rear cameras with over
nine different modes.
Micromax has added some features in the optics section, including
advanced real-time bokeh, Time-Lapse and Slow-Motion.
The phone comes with a price tag of at Rs 4,999, and is available in Black
and Blue colour options. n
Micromax iOne
22 | june 2019

FirstLook
Infinix S4
China-basedTranssionHoldings’brandInfinixhasexpanded
its range of smartphones in India with the launch of the
Infinix S4. The smartphone was earlier launched in Nigeria
and some other markets.
Specs-wise,theInfinixS4featuresanedge-to-edgedisplay
with a waterdrop notch, which houses the selfie camera and
other sensors. The phone features a plastic back panel with a
gradient glossy finish, and a rear-mounted fingerprint sensor.
The handset sports a 6.21-inch IPS TFT display bearing a
resolutionof720x1,520pixels.Itispoweredbyanocta-core
MediaTekHelioP22processor,aidedby3GBRAMand32GB
ROM. The Infinix S4 boots XOS 5.0 based on Android 9 Pie
out of the box.
In terms of optics, the Infix S4 has a triple camera setup
attherearwithaquad-LEDflashunit.There’sa13-megapixel
primary camera, aided by an 8-megapixel secondary snapper
and a 2-megapixel third shooter. The phone is capable of
recording full HD videos at 30 frames per second. For selfies,
the smartphone is equipped with a 32-megapixel camera on
thefront.ThehandsetalsooffersAI3Dbeautyfeature,which
utilises advanced AI algorithms to map over 1,024 points
around the face to offer over 18 customised beautification
options.
Ontheconnectivityfront,thehandsetoffers4GLTE,dual-
SIM slots, Wi-Fi, Bluetooth, and GPS. It houses a 4,000mAh
battery with up to 26 days of standby time.
PricedatRs8,999,thesmartphoneisavailableexclusively
on Flipkart. It comes in Nebula Blue, Twilight Purple and
Space Gray colours. n
june 2019 | 23

International justin
Chinese handset maker Nubia recently launched its new
gaming phone, the Red Magic 3 in its home country. It
comes with 5,000mAh battery and an industry-first built-in
coolingsystemthatwillbepricedatRs33,000approximately
in India.
Speaking of specifications, the Nubia Red Magic 3 is
powered by the Qualcomm Snapdragon 855 processor and
Adreno 640 graphics processing unit (GPU). It runs Android
9 operating system (OS).
The device with 6.65-inch AMOLED display comes with
full HD+ resolution and a 90Hz refresh rate. It houses a
5,000mAh battery and features up to 30W quick charging,
an hour of gameplay with a 10-minute charge.
In theimagingdepartment,thedevicesportsa48MPrear
camera (featuring the Sony IMX586
sensor) and a 16MP front camera.
The Nubia Red Magic 3
smartphone has a dedicated hardware toggles and touch
sensitive triggers on the sides.
NubiahasincludedRedMagicGameSpace2.0dashboard
where users can access the game library, optimize phone
settingsforoptimalgameplay,andalsocustomizethecooling
fan controls.
The handset has been launched in four storage options.
The base variant offering 6GB RAM and 64GB storage has
been priced at CNY 2,899 (approximately Rs 30,000). The
second storage variant that offers 6GB RAM and 128GB
internalstoragehasbeenpricedatCNY3,199(approximately
Rs 33,200).
The third storage variant that offers 8GB RAM and
128GB internal storage costs CNY 3,499 (approximately
Rs 36,300) and lastly, the 12GB RAM and 256GB internal
storagevariantispricedatCNY4,299(approximatelyRs
44,600). n
Nubia Red Magic 3

justin
Vivo S1 Pro
Vivo has launched a new smartphone, known as the Vivo
S1 Pro with 32MP pop-up selfie camera and 3,700
mAh battery in China, its home country.
If we talk aboutitsspecs,thesmartphoneispoweredby
Qualcomm Snapdragon 675 SoC processor and features a
6.39-inch Super AMOLED notch-less display. The screen
comes with full HD+ resolution and an aspect ratio of
19.5:9. It runs on FunTouch OS 9 based on Android 9 Pie
operating system
On the camera front, the Vivo S1 Pro sports a 32MP
pop-upselfiesensoranda48MPprimarysensorwithf/1.78
aperture.Othercamerasensorsincludean8MPwide-angle
lens with f/2.2 aperture and a 5MP depth sensor with f/2.4
aperture.
The handset houses a 3,700mAh battery. It uses micro
USB port instead of Type-C for data transfer and charging.
Wi-Fi 802.11ac, Bluetooth 5.0, GPS, microUSB 2.0 and
3.5mm headphone jack are connectivity options available
on the device.
Thenewly-launchedsmartphonecomesintwodifferent
storagevariants--6GBRAMwith256GBstorageand
8GB RAM with 128GB onboard storage. Both
the models are priced at CNY 2,698 (roughly
Rs 27,600).
Although the smartphone was initially
launchedinChina,itisnowsaidtobeavailable
in the Indian market as well.
The dual SIM phone is comes in two colour
variants -- Love Blue and Coral Red. n
International
team@mymobile.co.in
june 2019 | 25

leadstory
The recent ban on Huawei by the US government is going
to hit hard the prospects of the second largest smartphone
maker of the world and also to its online brand, Honor, when
the competition is getting fierce day by day. Google has also
joined the list to stop its few businesses with Huawei citing
federal ban which could prove to be fatal for the brand if it’s
not resolved quick and fast.
Limelight
By Haider Ali Khan
The Huawei
Hullabaloo

T
he US has done exactly the
same with Huawei what it
did with Iran. In a recent
development which is
shocking too in many ways, American
President, Donald Trump, has signed
executiveorderwhichleadstorestriction
of Huawei’s equipment sales in US
terming it as “national emergency”. It
means that Huawei cannot sell or buy
products and services in United States
without government approval.
“The ban will financially harm the
thousands of Americans employed by
the U.S. companies that do business
with Huawei, which buys more than
$11 billion in goods and services from
U.S. companies each year. A total ban
on Huawei equipment could eliminate
tens of thousands of American jobs,”
wrote Catherine Chen, a board director
at Huawei, in The New York Times.
“Washington’sactionsagainstHuawei
will only serve to weaken competition,
slow down 5G innovation and prevent
U.S. consumers and businesses from
accessing the world’s most advanced
communications technology,”retweeted
theofficialhandleofHuaweiTechnologies
on its Twitter page.
Inwakeofthisdevelopment,thetech
czar, Alphabet Inc.-owned, Google has
also suspended some of its businesses
with Huawei. The suspension involves
the transfer of hardware, software and
technical services except those publicly
available via open source licensing.
“Huawei has made substantial
contributions to the development and
growth of Android around the world. As
one of Android’s key global partners, we
have worked closely with their open-
sourceplatformtodevelopanecosystem
that has benefitted both users and the
industry,” said Huawei on this latest
development.
However, the current users of Huawei
smartphones across the world will be
able to use and download the services
of Google.
NotonlyGoogle,chipsetmakerssuch
as Intel, Qualcomm and Broadcom are
stopping their supplies to the second
largestsmartphonemakerafterSamsung
tillfurthernotice.But,luckilyforHuawei,
it generally uses its own chipset Kirin in
most of the cases.
This is when Huawei’s share in the
global smartphone market reached its
highest ever level of 17 per cent during
Q1 2019, according to Counterpoint.
The research also revealed that Huawei
overtook Apple as the second largest
selling smartphone brand in Q1 2019
as its volumes increased by nearly 50
per cent year-on-year (YoY).
“Globally, it will have major impact
since almost half of its business comes
from outside China especially many
markets in Europe,” said Navkendar
Singh, Research Director – Devices and
Ecosystem, India South Asia, IDC.
History
Going back, Huawei has been accused
by the Western countries led by United
States over possible risks posed by using
itsproductsinnext-generation5Gmobile
networks. Several countries have raised
concerns that Huawei equipment could
be used by China for surveillance but,
the company has always denied these
allegations categorically.
Recently, Huawei has also offered to
sign“no-spy”agreementwiththevarious
governments around the world to put an
end to the snooping accusations made
against this Chinese giant on behalf of
government of China.
Impact on India
“Definitely it is a setback for Huawei’s
smartphone business which it was
attempting to resurrect in India. Though
itwillcontinuetohaveaccesstoAndroid
viaOpenSourceLicensing,AndroidOpen
SourceProject(AOSP),itmeansHuawei
will have to do all by itself if it wants to
continueusingAndroidastheplatform,”
says Faisal Kawoosa, Founder and Chief
Limelight
leadstory
“Thebanwillfinancially
harmthethousandsof
Americansemployed
bytheU.S.companies
thatdobusinesswith
Huawei,whichbuys
morethan$11billion
ingoodsandservices
fromU.S.companies
eachyear.Atotalban
onHuaweiequipment
couldeliminatetensof
thousandsofAmerican
jobs,”
– Catherine Chen,
A board director at
Huawei, in The New York
Times.
“Washington’sactions
againstHuaweiwill
onlyservetoweaken
competition,slowdown
5Ginnovationand
preventU.S.consumers
andbusinessesfrom
accessingtheworld’s
mostadvanced
communications
technology,”
– official handle of
Huawei Technologies on
its Twitter page

Analyst at techARC.
This effectively means if Huawei has
to remain in the smartphone business, it
has to build the entire stack on its own,
which is not challenging for a company
like Huawei, but consumer acceptability
beyondChinamarketswouldbeaconcern,
feels Faisal.
This means creating two parallel
smartphone ecosystems which may
not interoperate. This should also be
affecting Honor as it leverages RD
of Huawei. This might also have some
momentarily concern in the
eyes of consumers for the
entire Chinese brands as we
keep an eye on how deep this
fight can go on.
Further, Huawei will lose
access to Play Store including
some of the very widely used
apps like Maps, Gmail, etc.
What needs also to be seen
is how very popular apps like
WhatsApp, Office365, Facebook,
Netflix,etc.,willreact. Logicallythisorder
extends to them as well, added Faisal.
Faisal further states that, “I am also
reminded of some important industry
deliberations where visionaries had
proposed that India must also have its
own OS as open source could be pulled
anytimeforwhateverreasons. Ithinktheir
fears have come true, thankfully for not
India though.”
More than Huawei, this ban would
severely impact the prospects of Honor in
India. Being a young and popular brand
Honor has earned itself some fan-base
in India. Its latest smartphones such as
Honor 8X and View20 were quite a hit
among the buyers. Both Huawei and
Honor enjoys nearly 4 per cent market
share in Indian smartphone market.
“Huawei will continue to provide
securityupdatesandafter-salesservicesto
allexistingHuaweiandHonorsmartphone
and tablet products, covering those that
have been sold and that are still in stock
globally. We will continue to build a safe
and sustainable software ecosystem, in
ordertoprovidethebestexperienceforall
users globally,” confirmed Huawei
in a press statement.
“In India, they
have never been
able to scale
up to be a major
player. Huawei along
withHonorhasaround4.5%
market share in India. So, this will
not have much impact as of now. But of
course,consideringthegrowthpotentialin
India, this puts a spanner in the Huawei’s
possible aggressive plans for India as the
next growth market in next 2 – 3years,
outside of China,” said Navkendar.
Future Prospects
The future of Huawei and Honor largely
dependonthiscurrentfederalbanbecause
ifitlastslongmanyotherserviceproviders
such as WhatsApp, Netflix, Amazon,
Microsoft and Facebook will have to stop
their services for their smartphones.
Globally, Huawei has overtaken Apple
“Definitelyitisasetback
forHuawei’ssmartphone
businesswhichitwas
attemptingtoresurrect
inIndia.Thoughit
willcontinuetohave
accesstoAndroidvia
OpenSourceLicensing,
AndroidOpenSource
Project(AOSP),itmeans
Huaweiwillhavetodo
allbyitselfifitwantsto
continueusingAndroid
astheplatform,”
– Faisal Kawoosa,
Founder and Chief
Analyst at techARC.
“Huaweihasmade
substantialcontributions
tothedevelopment
andgrowthofAndroid
aroundtheworld.As
oneofAndroid’skey
globalpartners,wehave
workedcloselywiththeir
open-sourceplatformto
developanecosystem
thathasbenefittedboth
usersandtheindustry,”
– Huawei on this latest
development
28 | june 2019
leadstoryLimelight

in terms of sales and if it continues, the
impact would be grave both in terms of
users and revenues. The Android Open
Source Project would not be able to
help the Chinese brand for a sustainable
growth. The existing users might not be
able to get the regular security updates
from Google.
Navkendar noted that, “The future
looks certainly bleak as of now. Although
Huawei is developing its own OS, it will
take around 2 to 3 years for it to gain
enough visibility and scale for it to be
found on enough devices, so that the
OS ecosystem starts evolving to achieve
scale.”
Recently, Huawei launched its
premium smartphone P30 Pro amidst
huge fanfare claiming to take the driver
seat in this segment and if such news of
banning and snooping keeps coming in
surely it is going to hurt the brand value
and the customer satisfaction. There
will be no impact onthe existing users of
HuaweiandHonorsmartphones;theywill
keep enjoying Google services like maps,
Play Store etc. However, these users
won’t get the next version of Android,
even if promised. “There’s a possibility
that Google is forced to extend the ban
to other China based brands. But all this
depends upon the decisions by the US
government,” concluded Navkendar.
The 4 per cent of the Indian
smartphone user base that Huawei and
Honor has is not a less number. Due to
this ban there’s a cloud of uncertainty
for them as being an Android OS they
might feel themselves cheated if Google
services are no longer available to them.
ThiswouldnotbelimitedtoHuaweionly;
the people perception about Chinese
brands will also be hit and someone’s
loss is someone’s gain. This would be
a crucial moment for South Korean
brands such as Samsung and LG as they
are going to get benefits out of this. For
Apple also this would not have come at a
better time when the US-based brand is
facingverystiff,necktoneckcompetition
from Huawei. It will be interesting to see
ifotherUS-basedcompaniesgoingtofall
inlinewiththefederalbanincompliance
and stop their services for the time being
till the issue is resolved amicably. n
haider@mymobile.co.in
“Globally,itwillhave
majorimpactsince
almosthalfofits
businesscomesfrom
outsideChinaespecially
manymarketsin
Europe,”
– Navkendar Singh,
Research Director –
Devices and Ecosystem,
India South Asia, IDC.
“Huaweiwillcontinueto
providesecurityupdates
andafter-salesservices
toallexistingHuawei
andHonorsmartphone
andtabletproducts,
coveringthosethathave
beensoldandthatare
stillinstockglobally.We
willcontinuetobuild
asafeandsustainable
softwareecosystem,in
ordertoprovidethebest
experienceforallusers
globally,”
– Huawei in a press
statement
Limelight
leadstory

facetofaceInConversation
China-based Transsion Holdings’ online-only brand Infinix is slowly but surely making
its presence felt in India, thanks to its value-for-worth smartphones offering premium
experiences at competitive price points. Although it’s not too aggressive in marketing and
primarily believes in word-of-mouth publicity, Infinix has some big plans for India and wants
to make 2019 a special year with a line of offerings. Anish Kapoor, CEO, Infinix
India, speaks his heart out about the brand and its business strategy, in a conversation with
Ramesh Kumar Raja. Excerpts:
“Infinix is looking to capture 6-8% in
the market segment we cater to”
How’s the brand Infinix positioned itself in a
hyper-competitive market like India which
is mostly dominated by Chinese brands
apart from the Indian and Korean players?
While the smartphone market in India
is undoubtedly competitive, Infinix has
positioneditselfinasegmentwithoutmuch
fragmentation i.e. the value-for-worth
(sub-10k) smartphone segment offering
premiumexperiencesatcompetitiveprice
points.Itisadifficultterritorytooperatefor
mostmanufacturers,astheyneedtooffer
great user experience while keeping the
costslow.Infinix’sdevicesarebuilttowalk
thistightrope.Wehaveintroducedseveral
category-first features across products,
which have otherwise not been offered in
the smartphone world or are earned only
at higher price points. Aspiration-plus-
innovation, this is the territory Infinix is
aiming to make its presence felt in.
DespitehavingastrongbackupofTranssion
Holdings,Infinixisnotthataggressiveunlike
otherChineseplayerssuchasXiaomi,Oppo
andVivo.Whyitisso?Whilewemaynotbe
aggressive in the dynamics of aggressive
marketing, it is our products that speak
for themselves. We believe that in the
smartphone segment, specifically in
the budget-conscious target audience
category that Infinix focuses on, word-
of-mouth and experience is the ultimate
determinant of a device’s popularity.
We have registered a strong presence in
various states of India, and the response,
after crossing the initial critical point
of awareness has been overwhelming.
Since our launch in 2017, we have made
substantialprogresswitheachnewdevice
wehavebroughttoIndia.Whilewedohave
plans to enhance our current marketing
and advertising budgets, the very fact
that we have grown substantially in such
a cluttered segment shows the products,
and the features to value proposition they
offer, have managed to get the desired
results.

InConversation
facetoface
Infinix mostly plays into the budget and mid
segments.Doyouhaveanyplantobreakthis
trendandcomeupwithapremiumproduct?
Currently, we are focused on catering to
thissegmentasthisiswhereourexpertise
lies. There is still a lot less competition
in this segment as compared to others,
and our brand has been able to create an
identity for itself. With India expected to
have the world’s youngest workforce by
2020 and a significant portion of India’s
first-generationsmartphoneuserscoming
from non-urban regions where we have a
stronghold in, we would like to stick to
this segment for a while. However, our
RD team is a workhorse that is engaged
24x7 in developing unique products
offering premium, desired experiences,
and we are open to exploring possibilities
in the premium device category, given it
fits the need-want matrix of our users.
Infinix is said to be expanding its product
portfolio in India. Can you please elaborate
aboutthesame? We have launched Smart
3 Plus and are on the verge of launching
another 2 premium smartphone devices.
Apart from that, we are also planning to
launch allied ‘smart’ lifestyle devices to
complement our smartphone offering.
Within the next few months, we plan to
launch a couple of more devices with a
viewtocapturethefestiveseasonactivity
in India.
Tell us about your future plans. What is
the market share you are eyeing in the
next couple of years? Infinix is looking
to capture 6-8% in the market segment
we cater to. The Indian market, though
having high potential, is extremely
dynamic with a lot of variables. For
instance, the development of internet
infrastructure is bound to push the sales
of VoLTE and 5G enabled phones within
a few years. Similarly, there are other
trends,bothexternalandindustryspecific
that will determine how each enterprise
in the smartphone industry develops its
businessstrategy.Itisagameofwait-and-
watch, and brands just need to focus on
leveraging when the right opportunities
presented.
Doyouhaveanyplantogooffline?Currently,
we feel that the target audience, which
Infinix caters to, is more comfortable
buying online, as it is a medium they
are familiar with. However, we have
developedarobustservicecenternetwork
with 950+ service centers across 700
towns in India. Thus, we have ensured
users have a uniform purchasing + after-
sales experience.
What efforts you are taking to build the
recallvalueofthebrand?Infinix’sproducts
and its unique after-sales service are the
two aspects that have built the recall
value for the brand till now. While the
uniqueness of the products are obvious
thanks to category redefining features
such as Triple-rear camera enabled with
AI capabilities, it is our service blueprint
that further distinguishes Infinix from
the rest of the competitors. We do not
look it as after-sales service, but post-
sales engagement, which involves
continuous yet subtle communication
with the user. For instance, while most
smartphone players are not known to
provide software upgrades, we provide
time-bound software upgrade updates
to our users to ensure their usage is not
obstructed at any point. Furthermore,
our service network is spread across
700 towns in India, ensuring a last-mile
service experience unlike any other. We
alsohavestartedXclubwhichisoureffort
tocommunitybuildingofpeoplewholove
Infinix devices which helps us regularly
interact with them.
Handset-telco bundling has emerged as
a next big thing in India. Do you have any
plan to leverage this trend? We at Infinix
continue to explore all the possible
opportunities to reach out to our TG. We
continue to engage with telcos to provide
value adds with our devices.
After sales service remains an issue for
majority of phone makers. What is Infinix’s
approach to it? We understand after sales
services is one of the key aspects for
any consumer while making a purchase
decision. Keeping in mind the customer-
centric approach which we work on,
Infinix has developed a robust service
centernetworkwith950+servicecenters
across700townsinIndia.Thus,wehave
ensured that our users have a uniform
purchasing and after-sales experience.
We actually have gone a step ahead and
have put the service app Carlcare in our
devices so that our customers don’t have
to look around to find the nearest service
centre. Through this app customer can
find out the nearest service centre, spare
part cost, warranty checks etc. in case
they need support with devices. n
ramesh@mymobile.co.in
“Sinceourlaunchin
2017,wehavemade
substantialprogress
witheachnewdevice
wehavebroughtto
India.Whilewedo
haveplanstoenhance
ourcurrentmarketing
andadvertising
budgets,theveryfact
thatwehavegrown
substantiallyinsuch
aclutteredsegment
showstheproducts,
andthefeaturesto
valuepropositionthey
offer,havemanagedto
getthedesiredresults”

InFocus Spotlight
The Flagship
Contenders
OnePlus 7,
OnePlus
7 Pro
F
ollowing countless teasers
and speculations for months,
OnePlus finally launched two
flagship devices – OnePlus
7 and 7 Pro – at an event in Bengaluru
recently. The new series of OnePlus
smartphones boast of rich features that
directly take on the Apple iPhone XS,
Samsung Galaxy S10 and Google Pixel 3.
Taking advantage of the occasion
where the buzz was centred around the
OnePlus 7 series, the company also
launched the new wireless Bullets V2.
OnePlus also announced that it will open
seven new experience stores in India,
including the ones in Mumbai, Pune and
Hyderabad. OnePlus co-founder Carl Pei
revealed Hyderabad’s OnePlus experience
centre will be the largest one in the world.
OnePlus 7 Pro
The first Pro device by OnePlus has been
the most anticipated smartphone due
to the hype created by the Chinese tech
major for the features and technology it
offers. It comes with a curved, edge-to-
edge 6.67-inch QHD+ ‘Fluid AMOLED’
display which comes with HDR10+
support and a resolution of 3120 x 1440
pixels (516 ppi). The display comes
with a refresh rate of up to 90Hz with
a default setting of 60Hz. Kudos to the
technology used in OnePlus 7 Pro’s
32 | june 2019
MYMOBILE

Spotlight
june 2019 | 33www.mymobileindia.com
InFocus
display, the device had already received
an A+ rating by DisplayMate.
Under the hood is a 7nm
octa-core Kryo CPU processor, 2.84
GHz Qualcomm Snapdragon 855
SoC paired with 6GB/ 8GB/ 12GB
RAM options. It is purported to be 45
per cent faster and consumes 20 per
cent lesser power than its predecessor
the Snapdragon 845. In terms of
storage, the OnePlus 7 Pro comes in
two variants of 128GB and 256GB
with Universal Flash Storage (UFS)
3.0, becoming the first commercial
smartphone to launch with the storage
standard. The smartphone comes with a
4,000mAh battery with support for 30W
WARP charging. The charging speed
claims to have been increased by 38 per
cent.
In terms of optics, the OnePlus 7
Pro comes with a triple rear camera
setup with a primary 48MP (Sony
IMX586 sensor) f/1.6 sensor with OIS
and EIS. The other two sensors include
a 16MP 117-degree ultra-wide angle
with an aperture of f/2.2 and an 8MP
3x telephoto sensor with an aperture
of f/2.4. With an all-screen design,
the OnePlus 7 Pro has a motorised
pop-up selfie camera with a 16MP
(Sony IMX471) sensor in it. According
to OnePlus, the pop-up camera has a
durability of over 16 years if activated
50 times a day. The pop-up camera also
slides back in if the device detects an
accidental drop.
On the connectivity front, it supports
4G, VoLTE, Bluetooth 5.0, GPS, USB
Type-C amongst others.
What’s more, OnePlus has thrown
in some intelligent features like there’s
Screen Recorder for people who want
to record their screen while gaming
with the audio. There’s also a Zen Mode
where one won’t be able to use the
phone except for making/receiving calls
and taking photos for 20 minutes after
which the phone will return to its normal
state.
OnePlus 7
On the other hand, the standard
OnePlus 7 comes with a 6.4-inch Full
HD+ Super AMOLED display with a
refresh rate of 60 Hz and a resolution
of 1080 x 2340 pixels. OnePlus has
decided to go ahead with a water-drop
notch on the OnePlus 7 that houses the
front camera.
Like the Pro variant, the standard
OnePlus 7 comes with a Snapdragon
855 SoC under the hood. It comes
paired with 6GB/ 8GB RAM and
128GB/ 256GB UFS 3.0 storage on
board.
On the camera front, the OnePlus
7 has a dual camera setup with a
48MP f/1.6 primary sensor and a 5MP
secondary sensor. For taking selfies, the
smartphone comes with a 16MP sensor
that also supports face unlock. The
OnePlus 7 battery would support 20W
WARP charging.
Connectivity options on the board
include 4G, VoLTE, Bluetooth 5.0, GPS,
USB Type-C amongst others.
Prices
The OnePlus 7 is priced at Rs 32,999
for the base (6GB/128GB) model
whereas the 8GB/256GB variant is
priced at Rs 37,999. On the other
hand, the OnePlus 7 Pro starts at Rs
48,999 for the base (6GB/128GB)
configuration, while the 8GB/256GB
and 12GB/256GB variants are priced at
Rs 52,999 and Rs 57,999 respectively.
The Bullets V2 are priced at Rs 5,990.
The OnePlus 7 Pro comes in three
colour options – Mirror Gray, Nebula
Blue and Almond.
Availability
While the phone with ‘no pro’ in its
name is going to come this month only,
the OnePlus 7 Pro is available online on
Amazon and OnePlus online store. The
company has tied up with Croma and
Reliance Digital for offline availability.
The smartphones would be available
at their outlets as well as on OnePlus
experience centres. Reliance Jio is
offering a cashback offer of Rs 5,400 on
purchasing the OnePlus 7 phones. This
cashback can be redeemed through 36
recharge vouchers worth Rs 150 each.
The cashback will be active on the first
prepaid recharge of Rs 299. n
team@mymobile.co.in

MYMOBILE
What is the current situation of the
monitor industry in India? Asia Pacific
is currently one of the largest markets
for monitors and India is among the
leading countries in the region. Despite
declining demand of Desktop PC the
demand for LCD monitors continues
to be stable as Monitors are not only
becoming more technologically
advanced, competitive and compelling
but the customers for monitors
have evolved and is looking for
feature-rich and high-end PC
monitorswhichthishasensured
the demand of
monitors to be stable.
With regards to the demand, the
monitor industry in India has seen a
stark shift from B2C to B2B. While the
regularconsumerprefersusinghandheld
devices compared to PC’s, there is an
incessant demand for monitors in the
B2B space for several uses such as
CCTV surveillance and professional
administration. We have witnessed an
expandingroleofmonitorsinCorporate,
CommercialandInstitutionalFacilities.
Keeping in mind these factors, we have
madeavailableawiderangeofmonitors
underbothAOCandPhilipsbrandwhich
are apt for surveillance needs.
Couldyouelaborateontheevolutioninthe
sector in the last few years? There are a
number of factors that have influenced
theevolutionofmonitorsinIndia.Larger
screensizesaredominatingthedemand
as customers prefer larger screens with
sharp display and color crispness for
prolonged engagement. Further to
this, customers are looking for a more
immersive experience overall and this
has led to an increase in demand for
curved monitors which is redefining the
viewing experience. The 21” and above
PCmonitorhasbecomethenormforthis
generationofusers.Thereisalsoarising
Atul Jasra, Business Head (India) - Philips and AOC Monitors, in conversation with
My Mobile has explained in length the evolution of monitors in India with challenges,
stagnation and way forward.
“ImplementationofLED
technologiesinmonitorshas
beenagamechanger”

june 2019 | 35
InConversation
facetoface
need for 4K ultra-high definition (UHD)
displays. It has roughly four times the
amount of pixels as a typical HD screen,
producing a noticeably higher quality of
detail and screens facilitated with this
technology are on the rise. Moreover, for
generalsenseofeye-care,customersthese
dayspreferandoptformonitorsfacilitated
with Quad High Definition (QHD) UHD
standards. In accordance with this, we
have just introduced elegantly designed
and feature rich monitors in 21.5” and
above segments in both AOC and Philips
brand.
What are the reasons for the stagnation of
the industry? Although the Industry seems
to have stabilized in terms of volume, but
due to the reasons mentioned above, the
industry is growing although slowly in
terms of value.
Coming to volumes, the rapid
penetration of handheld devices has
been one of the major reasons for the
stagnation of the monitor industry. Ease
of affordability for convertibles and
notebooks is increasing due to the rising
demand of lighter handheld devices that
facilitate mobility and a slight decline
in the B2C segment. However, when
it comes to the business side of things,
the sentiment has been stable due to the
different need and multiple use cases
from medium and small enterprises
across verticals like manufacturing,
BFSI, and pharmaceuticals as they look
toexpandtheirbusinessesandtechnology
capabilities leading to an increased
demand.
What are the new avenues and technology
evolution that have been witnessed? The
monitor industry is witnessing a steady
penetration of innovative technologies.
Implementation of LED technologies
in monitors has been a game changer.
Superior attributes and industry price
erosion for High size panels of LED
monitorshavedrivenareplacementofLCD
monitors.Monitorswith4kresolutionalso
witnessed a steady penetration. We have
also seen a huge demand for curved PC
monitors. Thin client desktops have also
been a game changer in the industry.
What has been the impact of the sector on
the economy and other industries such as
manufacturing and employment? As the
industry has more or less been stable in
last few years, it did not have any
major impact on the economy and
employment directly, but the ease
of availability and affordability of
monitors is enabling
digitization of
critical industries
likeEducationandBanking,
which in turn helps the economy to grow.
How is the sector evolving and what is
way forward in the coming years? We as
company strongly believe that as long
as there are desks, one would require a
desktop display. Any industry engaged in
technology has to evolve to maintain its
relevance, and we see Monitor industry
not being an exception to this rule. We
foreseeintegrationofArtificialIntelligence
in monitors sooner than expected. PC
Gaming is another big potential growth
driver for Monitors as we are witnessing
that gamers are now realizing the need
for monitors with specialized features like
betterrefreshratestoimprovetheirgaming
experience. Considering this fact in mind
we have launched AOC Gaming Series as
a sub brand – AGON. The future for the
monitorsindustrywillalsobeaboutmaking
the users experience more enjoyable and
immersive hence Curved Monitors would
witness increase in demand. In fact we
have just introduced the world’s deepest
curvedmonitorin23x8”size(AOCMonitor
Model C24V1H).
Somekeytechnologiesthatmightbe
notable in the near future are
better quality displays – 4K
displays will be seen on the rise with
minimumpixilation.Wirelessconnectionis
anothertechnologywhichisbeingadapted
rapidlyinseveraldevices.Wewillsoonsee
displayssupportingcable-freeconnection
to other devices. For instance, placing
the laptop on the desk will immediately
connect to the screen without needing to
plug in any cables. Monitors with ultra-
thin borders is another trend that we see
emergingforaestheticallyappeasingwork
spaces and the number of people using a
dualscreensetupisontherise.Borderless
monitors are allowing professionals to get
themostfromthissetupandimprovetheir
productivityastheycannowcreatealarger
seamless display between two screens. n
team@mymobile.co.in

MYMOBILE
Trendz Marketinsight
I
ndia’s smartphone market got off to
a good start with a total shipment
of 32.1 million units in 1Q19
(2019Q1), maintaining a healthy
7.1%year-on-year(YoY)growth,according
to the International Data Corporation’s
Asia/Pacific Quarterly Mobile Phone
Tracker. High channel inventory from the
previous quarter resulted in a sequential
decline of 8.4%, it said.
“Despite the government’s new
e-commerce rules, online channels
managedtosustaintheirpace,registering
19.6% YoY growth in 1Q19. Fueled by
attractive offers and new launches by
vendors like Xiaomi, Samsung, Realme
and Huawei, online sales reached 40.2%
of the market in 1Q19,” says Upasana
Joshi,AssociateResearchManager,Client
Devices, IDC India.
Large shipments in the festival
quarters of 3Q18 and 4Q18 led to high
channel inventory, leading to flat YoY
growth in offline channels in 1Q19. But
new products still arrived in Samsung’s
A series and online-heavy vendors like
Xiaomi and Realme expanded to offline
counters.
Average selling prices grew by 3.3%
YoY to US$161. This can be attributed
to the growth in the US$300-US$500
segment, accounting for 6% of the overall
smartphonemarketin1Q19.Thissegment
also outgrew all other price bands on the
back of newly launched Vivo V15 Pro.
Joshi further adds, “Samsung
surpassed Apple for the leadership
position in the premium (US$500+)
segment with an overall share of 36.0%
in 1Q19 due to its newly launched Galaxy
S10 flagship series that was supported
by huge marketing campaigns. OnePlus
followed, as its OnePlus 6T was the
top-selling model in India’s US$500+
smartphone segment in 1Q19.”
The feature phone market, which still
accountsforhalfofthetotalmobilephone
shipments, registered 32.3 million-unit
shipments in 1Q19, with a sharp decline
of 42.4% YoY. There was a sharp drop in
4G-enabled feature phones, declining
by more than 50% YoY due to channel
inventory from previous quarters. There
was also a sequential dip in 2G/2.5G
feature phones.
Top 5 Smartphone Vendor
Highlights
Xiaomimaintaineditsleadershipposition,
growingYoYby8.1%in1Q19.Therewere
multiple new launches by Xiaomi, namely
theRedmiNote7seriesalongwithRedmi
Go. Xiaomi also continued to dominate
India smartphone market grew by 7% despite the global market falling
by 6% YoY in 1Q19, says IDC
Domestic Market in Upswing

Trendz
Marketinsight
the online channel with 48.6% share in
1Q19.
Samsung continued in the second
position with a YoY decline of 4.8% in
1Q19. The vendor revamped its product
strategy by launching its online-exclusive
M-series (which raised its online share
to 13.5% on the back of the Galaxy
M20) and its offline-exclusive A-series
to counter the Chinese vendors. Offline
channels are upbeat about the vendor’s
schemes and support as it phases out its
old J-series.
Vivo continued in third position as its
shipments doubled YoY in 1Q19, driven
primarily by its new flagship V15 Pro and
affordable Y91. The vendor continues to
invest heavily in its marketing initiatives
as the IPL season started in 2Q19
with attractive channel margins and
schemes.
Oppo recaptured its fourth position
withYoYgrowthof9.7%in1Q19,backed
by new models such as the K1 (the first
everonline-exclusivemodelforIndia)and
the F11/Pro series, as well as its ongoing
affordable A-series.
Realme continued to feature in the
top 5 vendors list, despite dropping to
the fifth position in 1Q19. Its newly
launched Realme 3 series produced
the highest shipments for the vendor.
Originally launched as an online-focused
brand,Realmerealizedtheimportanceof
an omnichannel presence with its quick
expansiontoofflinechannels;nowalmost
one out of three Realme phones are sold
offline.
Forecast
Navkendar Singh , Research Director,
Client Devices and IPDS, IDC India,
mentions, “In 2019, we should expect
further aggressive offline expansion by
the online-heavy vendors in an attempt
to get a wider footprint in smaller cities
andtowns.Havingsaidthat,theinfluence
of the online channels and their focus on
the smartphone business will continue.
This will gain momentum in the all-
important second half of the year since
the affordability driving factors like EMIs/
cashback offers continue to be top-of-
mind attributes for consumers.” n
team@mymobile.co.in
India Top 5 Smartphone Companies, 2019Q1 Unit Market Share
Source: IDC
India Smartphone Market, Top 5 Company, Shipments in million,
Market Share, Year-on-Year Growth, 2019Q1
Source: IDC
“SamsungsurpassedApple
fortheleadershipposition
inthepremium(US$500+)
segmentwithanoverall
shareof36.0%in1Q19
duetoitsnewlylaunched
GalaxyS10flagshipseries
thatwassupported
byhugemarketing
campaigns.OnePlus
followed,asitsOnePlus
6Twasthetop-selling
modelinIndia’sUS$500+
smartphonesegmentin
1Q19”
– Upasana Joshi,
Associate Research
Manager, Client Devices,
IDC India

MYMOBILE
facetoface
Building a software application has become a child’s play now. Engineer.ai is one such
platform, based on artificial intelligence, which allows people to build software without
knowing how to code. The company’s core product, Builder, has hundreds of building blocks
of frequently used code which can be cross utilised by different customers. Since the cost
of the program is split across a large number of customers, it becomes possible to offer it
at a more reasonable price point. Ramesh Kumar Raja caught up with Sachin Dev
Duggal, Founder and CEO, Engineer.ai, to discuss more about the company, its services
and the business model. Excerpts:
“Engineer.aiempowersanyonetocreate,operate
andscalethelifecycleofdigitalprojects”
InConversation
Engineer.ai has brought a sort of revolution
with Builder, a software/app building
platform.Howdidtheideastrikeyoutocome
upwiththisventure? The idea of Engineer.
ai took shape in early 2012 after I was
burned by a rogue contractor. Frustrated
and hearing my friends’ accounts of
the same kinds of problems happening
globally,Iwenttoworktocreateasolution
to this problem.
There is no regulation or credibility
in this sphere. People with ideas just
get overwhelmed by the whole prospect
of developing a product. Hence, an
overwhelming majority or services never
seethelightoftheday.Totopitoff,timely
deliveries, flawless product, fair pricing
and safeguarding the idea are significant
hurdles in this unorganized market.
So, by deliberating on the issues faced
by startups and enterprise, the idea of
Engineer.ai was launched swiftly after.
Whoareyourcompetitorsandhowis
Engineer.ai’sBuilderdifferentfrom
othersengagedinthesoftware/
app-building business?
Competitorsinourspace
include software
development
firmsandonline
platforms
developing
software.
However,
we’re the
leader
in the space as a human-assisted AI
software development platform. More
specifically, below are the pointers which
help us differentiate from others
1. We’re a human-assisted artificial
intelligence platform with a capacity
partnernetworkof75,000technical
and creative resources to launch
products quickly. We call these our
Creators.
2. Ourproduct-drivenBuilderplatform,
where you can create apps based on
similar apps within the market. This
makes it super simple for creating
software solutions with an end goal
in mind.
3. Accesstoaclearprice,which90%of
our customers receive under budget
and within deadline.
4. Haveaccesstotechnicalandproduct
assistance in numerous time zones
depending on where you are in the
world (noting the 75,000 Creators
from above).
5. Included in the price is a dedicated
productmanagertoassistthroughthe
process from start to completion.
6. Dedicated team for updates and
maintenance of your product.
Starting a business has its own set of
challenges in getting a product noticed.
What were the pain points in dealing with

InConversation
the people to make them understand the
whole concept of app building? Generally,
customers don’t understand the value or
thepricinginvolvedwithcreatingtheirown
software.Theyhaveadeepunderstanding
of their business, but not the labour that’s
involved with creating, launching and
scaling an application. That’s where we
cancome in and help throughtheprocess
throughourthreeproductsfromBuilderto
BuilderCare to CloudOps.
Who are your target customers/
subscribersandwhathavebeentheir
responses? We cater to the new
generation of entrepreneurs.
The dreamer. The founder.
Thenon-profit.Thecelebrity.
The brand manager. The
small business owner. And
everyone in between. We
solve their following core
problems:
• Cost (They can’t afford it
or don’t want to spend the
money)
• Knowledge(They’renottechnicalor
don’t have a developer. Alternatively,
they don’t know where to start or
didn’t even know it was possible!)
• Resources(Theydon’thaveateamor
don’t want to hire a team)
• Quality(Theywereburntpreviouslyor
have heard horror stories)
• Nervous (They’ve experienced
horror stories themselves or are
overwhelmed)
We can proudly say 90% of our products
are delivered within their timeline and
underbudget.Additionally,wecontinually
hearreviewsfromcustomerswho’vebeen,
“wowed”ineveryaspectoftheirproducts’
creation.
Whatisyourrevenuemodelandwhatarethe
services you offer? Engineer.ai empowers
anyone to create, operate and scale the
lifecycle of digital projects. We do so with
three products:
Builder: Build your next software
project using an assembly-line platform
implemented with the assistance of AI
and75,000+technicalresourcesglobally.
Here,ourrevenuemodelisfocusedaround
software development.
BuilderCare: BuilderCare guarantees
your bespoke software stays up-to-date,
and continues after third-party libraries
such as Facebook APIs are updated.
CloudOps: Leverage AI and machine
learning to effortlessly maintain the scale
of your cloud infrastructure. Here, our
revenue model is focused around cloud
storage and management.
Please share your recent traction details
with us. Recently, we’ve developed
partnerships across the globe. We
have partnered with Digital Ocean and
Talentful recently, for example. The
next several weeks alone, at Collision
2019, Cogx 2019 and NOAH Berlin, I’ll
present Engineer.ai at all these events. At
Collision 2019, Engineer.ai is the main
PITCH competition sponsor, including a
grand prize of a $30,000 CAD app to the
winner and two runner up prizes as well
towardsappdevelopment.Hence,Iwillbe
globetrotting as usual. In the meantime,
our 75,000 Creators and 132 Capacity
Partners will remain busy developing
software.
What is the size of app market in India
and where does Builder fit in driving
businesses? Indian app market is
growing at the fastest pace, the previous
years reports suggest that the market
is growing at 207%. In 2015-2016 the
app based services contributed around
$20bn to the GDP and going forward
the share will only increase to 16% of
GDP which is at 5.7% at this time.
Builder can offer a complete suite of
services from building, hosting and
managing software for small to
enterprise level organizations in the
process of digital transformation.
You have already forayed into
some international markets?
Doyouwishtomakeitevenmore
global? What are your plans to
extendEngineer.ai’sreach?Yes,
we do have a global presence
fromtheUSAtotheUK,Indiato
Dubai to Singapore to Tokyo and
beyond,aswellaspartnershipswith
global organizations.
Where do you see the company in next five
years?Whatexcitesyouthemostaboutyour
role at Engineer.ai? At Engineer.ai, we’re
looking to become the prime place where
businesses can come to create, launch
and scale their ideas. From start to sale,
we’d like to provide opportunities to every
prospective builder and an ecosystem
to make development a more robust,
transparent process alongside the help
of AI.
In terms of what excites me the most,
I love to maintain a pulse on what’s
happening in the world of technology and
artificial intelligence. Also, connecting
with world leaders and cultural icons
globally (like Miguel) -- while also
promoting entrepreneurship and
startup growth -- and having enough
time at the end of the day to hang out
with my son. Those moments make all
this success worth it at the end of the
day. n
ramesh@mymobile.co.in
“Generally,
customersdon’tunderstand
thevalueorthepricinginvolvedwith
creatingtheirownsoftware.Theyhave
adeepunderstandingoftheirbusiness,
butnotthelabourthat’sinvolvedwith
creating,launchingandscalingan
application.That’swherewecancomein
andhelpthroughtheprocessthrough
ourthreeproductsfromBuilder
toBuilderCareto
CloudOps”
facetoface

MYMOBILE
40 | june 2019
As technology is evolving swiftly, from
smartphones to smartwatches, everyone
desires smart devices be part of their everyday gadgets. Smartwatches and fitness
trackers are an easy way to know how much calories you burn, notifications from your
apps, etc. They are currently available across a wide price spectrum in India ranging from
very affordable devices priced below Rs 2,000. According to International Data Corp
(IDC), Xiaomi led the smartwatch segment with 41.2 percent share, followed by GOQii
(18.6 percent), Titan (14 percent), Samsung (4.5 percent) and Fossil (3 percent), in Q3,
2018. Vivek Singh Chauhan spoke to Manvendra K Chandola, CEO of
Riversong India about their recently launched smartwatch, Motive.
Who are your targeted customers? Our core
audience in the Indian market is the tech-
savvymillennialgenerationwhoarealways
on a hunt for the latest technology at
affordable prices. We cater to the section
AB of the society who have increased
awareness for the technology industry and
have increasing purchasing power.
WhatistheUSPofthisproduct?Motiveisthe
keymarqueeproductforRiversong,asthis
is the first ever smartwatch introduced by
thebrand.Motiveisasleekandfashionable
smart watch designed for smartphone
users, the biggest USP of this product is
thatitiscompatiblewithbothAndroidand
iOS. The watch can assist users with 24-
hour real-time changes in heart rate that
indicates an adequate amount of exercise
for an individual. It notifies the user about
incoming calls, messages, emails etc.,
thus making their lives easier and faster
while on the go.
Whatisthestrategyofyourbrandtobeinthe
market? Currently, our focus is to position
Riversong as a niche and premium
segment user-friendly brand. Since
everyone is going digital nowadays,
we are going to leverage digital as a key
platform to showcase our brand and
equally PR as support. But for the walking
customer retail visibility is also important
tothelineofthoughttocreateawarenessis
through all the consumer touch points.
Amid tough competition from other
smartwatch brands, do you feel you are
here to stay in the game for long? Yes, we
are here to stay for long and have long
term planning. We think that still there is
enough room for new brands as well. We
are working towards making Riversong as
a brand so by 2020.
All the brands are doing well in their
category and some are still leading but we
areconfidentthatinthispricesegment,we
are bringing a product which is having the
features that other brands are not giving
in a single product with such considerable
accuracy. And this will definitely build
our trust in customers which will help
us in staying long in such a competitive
environment.
Whatareyourexpectationsintermsofmarket
share in the budget segment smartwatches?
We are gaining 5 percent market share by
the fourth quarter in 2019 and 7 percent
by the fourth quarter in 2020 in the
smartwatch category. We are extremely
delighted to announce the launch of the
brand’s first ever smartwatch, Motive.
We have a dedicated research and
development team which has helped
us in understanding the market and the
consumer requirement.
What challenges did you face while making
this product? In today’s technological
era, the biggest challenge is customer
satisfaction. As a smart device brand,
we always try to maintain a pace which
a customer can match as a techno lover.
With our previous smart bands’ selling
experience, now we think that we have
gained quite good experience of customer
wants and we are constantly working on
this.Hence,wekeepontryingtoovercome
this challenge with our every new product
launch. n
vivek@mymobile.co.in
“Riversongeyeing7%
marketsharebyQ42020in
smartwatchsegment”

My mobile magazine (june) 2019

My mobile magazine (june) 2019

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