Some of the customer base has been reluctant to use life preservers due to uncomfortable fittings which in part are the result of heavier weight PFD UL-approved inflatable jacket materials that are needed for a functioning unit. Recent developments in technology have enabled manufacturers to provide a much lighter cell material. This along with flexibility in UL non-essential specifications, ensure a more comfortable fit and a higher rate of usage by those in the marketplace. Speakers: Chris Semonelli, ESquared, Vice President of Sales & Marketing, and Wayne Walters, Kent Water Sports, LLC