1.
WELCOME
The Spring Aboard Webinar will begin promptly on the hour.
For audio, please call 1-866-740-1260 Access Code 2526852

2.
Webinar Logistics
• For audio, please call 1-866-740-1260 Access
Code 2526852.

3.
Webinar Logistics
• For audio, please call 1-866-740-1260 Access
Code 2526852.
• All participants will remain on mute during
the call.

4.
Webinar Logistics
• For audio, please call 1-866-740-1260 Access
Code 2526852.
• All participants will remain on mute during
the call.
• Use the “Chat” box located in the Control Box
on your screen to ask a question.

5.
Webinar Logistics
• For audio, please call 1-866-740-1260 Access
Code 2526852.
• All participants will remain on mute during
the call.
• Use the “Chat” box located in the Control Box
on your screen to ask a question.
• If you have technical difficulties, please email
ron@nasbla.org
• .

6.
Poll Question
Who do you represent?
1. State agency
2. Non-profit organization
3. Commercial Course Provider
4. Individual Instructor
5. Other

7.
Susan Stocker (IA) – Education & Outreach Committee Chair

8.
Susan Stocker (IA) – Education & Outreach Committee Chair
Ed Lyngar (NV) – Marketing &Outreach Subcommittee Chair

9.
Susan Stocker (IA) – Education & Outreach Committee Chair
Ed Lyngar (NV) – Marketing &Outreach Subcommittee Chair
Zac Campbell (KY) – Spring Aboard Charge Team Leader

10.
Ron Sarver, NASBLA Deputy Executive Director
Pamela Dillon, NASBLA Education Director

11.
What resources would you most need to assist
you with the Spring Aboard campaign?
1. High resolution campaign logos
2. Social media outlets
3. Media Coordination Plan
4. Participating Logo for my organization
5. Sample Press Release
6. Other
Poll Question #2

12.
• Virtual Campaign
focused on joint
public affairs effort

13.
• Virtual Campaign
focused on joint
public affairs effort
• Press Release
Templates are
posted at
www.nasbla.org/spring

14.
• Logos

15.
Social Media
• https://www.facebook.com/boatingcourse

16.
External Outreach
Individual partners, agencies and organizations will execute this basic public
relations effort. Here’s a sample:
• Monday (April 20): Send customized press release to media contacts and
post to agency Facebook page.
• Tuesday (April 21): Tweet out reminder, contact local newspaper to place
news story about the issue.
• Wednesday (April 22): reach out to local education community with e-
mail, Facebook Post or direct contact.
• Thursday (April 23) : Retweet reminder for people to sign up for a course.
• Friday (April 24): Appear on local radio to discuss weekend course
options.
• Saturday (April 25): Conduct discounted in-class course.

17.
Program Execution Check List
State, Federal and government boating partners
• Compile a media target list
• Find local / statewide education course providers
• Get list of incentives / rebates from partners for inclusion into all outreach
• Customize press release to your program
• Tuesday or Wednesday before “Spring Aboard,” send out press release
• Reach out to boating public through social media on the Monday of Spring
Aboard
• Through the week, send out targeted Tweets, updates and other Social
media
• Following week, contact education partners to assess success

18.
Program Execution Check List
Course Providers
• Reach out to state, local and non-profit partners
• Develop a list of incentives for students who take boating courses during
target week
• Partner with agencies, determine timing of social media outreach and
other PR efforts
• Place press release and other collateral on education web sites
• Conduct complimentary social media outreach with agency partners
• Measure number of students who take courses / compare with previous
years
• Report outcome to partners and assess effectiveness

19.
• How do we measure success?
– Number of participating states
– Number of participating course providers
– Number of students who enroll in a boating
course, including those who indicate they heard
about the Spring Aboard campaign
– Number of students earning course completion
certificates

20.
What information should be collected in order to
evaluate the effectiveness of the Spring Aboard
campaign?
What information would you be willing to collect
and share?
Poll Question #3

21.
HOW DO I PARTICIPATE??

22.
Register in 1 of 3 ways!
• Spring Aboard Course Provider Partners (CPP)
• Spring Aboard Agency and Organization
Partners (AOP)
• Spring Aboard Safety Community (SC)

23.
Spring Aboard Course Provider
Partners (CPP)

24.
Spring Aboard Agency and
Organization Partners (AOP)

25.
Spring Aboard Safety Community
Partner (SC)

26.
By registering, you provide your contact information to NASBLA
and we will:
• keep you informed on the campaign,
• list you as a partner on the NASBLA site and in social media,
• provide updates on activities and resources coming up to the
campaign, and
• provide you an online evaluation survey to capture any ideas,
feedback, input and data regarding the campaign
effectiveness.
BECOME A PARTNER!!

27.
Thank you!
Visit www.nasbla.org/spring
To Become a Partner!
Questions?? Contact pam@nasbla.org