The document summarizes key statistics and trends related to digital marketing and social media usage worldwide and in Thailand. Some of the key points include: - In 2012, a digital event had over 7 million viewers on social media with many shares and likes. - Half of worldwide trending topics on Twitter were related to the event. - Digital offers opportunities but online and offline are now merged, so digital strategy is also brand strategy. - Worldwide, over 70% of internet users are on social media and mobile accelerates social usage. Consumers connect with a limited number of brands on social media.

1. 14th October, 2012

2. 7.3 million viewers (real time)
more than 29,000 shares
216,000 likes
10,000 comments.
half the worldwide #trending topics
on Twitter were related to the
jump

4. Digital offer tremendous
opportunities

5. Ubiquitous
Online & offline content,
virtual & real world are all merged now

6. Is your digital strategy
sound brand strategy?

7. Digital Marketing Summit 2013
12 Mar 2013 @ Grande Centre Point Hotel & Residence – Sukhumvit Terminal 21
From Digital Strategy to Brand Mastery

8. The worldwide situation (Feb 2013)
source: http://wearesocial.sg

9. The Internet (worldwide)
source: http://wearesocial.sg

10. Internet penetration by region
source: http://wearesocial.sg

11. Social media (worldwide)
source: http://wearesocial.sg

12. Social media penetration by region
source: http://wearesocial.sg

13. Social media v.s. The Internet
source: http://wearesocial.sg

14. Popular Social media (2012)
source: http://creotivo.com

15. Other Social media
Qzone Orkut
597 m 33 m
Sina
Odnoklas
Weibo
sniki 45 m
368 m
Habbo Vkontakte
230 m 123 m

16. Thailand
source: imcinstitute.com

17. source: http://zocialrank.com/brandranking

18. Eye-catching conclusions

19. 1 the social media landscape
is rather stable

20. • Awareness of social network sites is very high.
• More than 7 out of 10 internet users are
member of at least 1 social network.
• The world is not waiting for the next
social network.
source: InSites Consulting

21. 2 Mobile is the perfect accelerator
for social media usage

22. On average, people
install 22 apps on
their smartphone,
9 of which are used
at least weekly.
source: InSites Consulting

23. 3 Consumers connect
and interact with
a limited set of brands

24. 55% of social network users are
connected to brands.
10.6 7.0 5.0
is the average is the average is the average
number of number of number of
brands brands brands follows
followed followed interact with
actively
source: InSites Consulting

25. 4 consumers reach out
to brands

26. The customer is "open to co-creation",
but many companies are not.
8/10 consumers want to help
source: InSites Consulting

27. 5 opportunity for brands
to optimize conversation
potential of consumers

28. Until now, we only used the first dimension
of social media
First dimension:
build reach
Second dimension:
collaboration

29. source: InSites Consulting

31. 4 Internal brand strength
• Clarity – what the brand stands for
• Commitment – what the brand believe
• Protection – how secure the brand is
• Responsiveness – how to respond to
market changes

32. 6 External brand strength
• Authenticity – customer expectation
• Relevance – fit with customer need
• Differentiation – positioning
• Consistency – experience
• Presence – omnipresent
• Understanding – depth knowledge

33. Using the
Brand to
bring the
business
strategy to life

34. From B2C
and
B2B to B&C
and
B&B

35. The total
brand
choice

36. A revised
model of
customer
loyalty

37. Ideal and real
customer journey

38. “Tomorrow’s business leaders,
both at the top of and within
organizations, will have to be
adept digital players.”
Jez Frampton, Group CEO at Interbrand