Spotlight Webinar: A Guidebook for Social Media Crisis Communication
Spotlight Webinar: A Guidebook for Social Media Crisis Communication
High levels of uncertainty result from emerging infectious diseases like COVID-19, creating unique communication challenges that are different from other health communication initiatives. Effective crisis communication is essential to promote the recommended prevention behaviors (e.g., physical distancing, hand hygiene, mask-wearing, and vaccination) and to maintain trust during the crisis. The Guidebook for Social Media Crisis Communication has been widely shared and downloaded, providing practical advice for public health. This session will provide an overview of best practices for social media crisis communication for public health and its practical application during COVID-19. First, the best practices for effective crisis communication to demonstrate trustworthiness will be presented. Next, Ottawa Public Health’s social media crisis communication during COVID-19 will be explored to highlight the lessons learned and key strategies the team employs. Ottawa Public Health’s Twitter account is the most-followed local public health account in North America, and their social media work throughout the COVID-19 pandemic has been lauded for its excellence by organizations like the Public Health Agency of Canada, the World Health Organization, the Rockefeller Foundation and many others. Presenters: Dr. Melissa MacKay, University of Guelph - Dr. Melissa MacKay is a postdoctoral scholar and Sessional Instructor for the Master of Public Health program at the University of Guelph. Her research focuses on effective health and crisis communication, with a specific focus on social media. Kevin Parent, Ottawa Public Health - Kevin Parent has been the social media lead for Ottawa Public Health since 2018. He graduated from Carleton University with a major in Communications and a minor in Sociology. Kevin is perpetually tired due to having 3 young children, and he loves coffee for the same reason.
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Spotlight Webinar: A Guidebook for Social Media Crisis Communication
- 1. Welcome! • This webinar will be recorded. • Your microphone and camera will be turned off for the duration of the webinar. • To ensure accessibility, live captions can be enabled from the control panel.
- 2. April 25th, 2023 Presenters: Dr. Melissa MacKay & Dr. Kevin Parent Facilitator: Karlene Stoby Social Media Crisis Communication Guidebook
- 3. Housekeeping • Connection issues • We recommend using a wired Internet Connection • If you are experiencing technical issues please send a private message to Alanna Miller • Use the Q&A and chat to post questions and/or comments throughout the webinar • Post your questions in the Q&A • Send questions about technical difficulties in a private chat to Alanna Miller • Polling
- 4. After Today After the webinar, access the recording (in English) at www.youtube.com/nccmt and slides in English and French at www.slideshare.net/NCCMT/presentations.
- 5. Pre-webinar Polling Questions 1.How many people are watching today’s session with you? A) Just Me B) 2-3 C) 4-5 D) 6-10 E) >10 2. Have you visited the National Collaborating Centre for Methods and Tools’ website or used its resources before? A) Yes B) No 3. If you stated YES on the previous question, how many times have you used the NCCMT’s resources? A) Once B) 2-3 times C) 4-10 times D) 10+ times
- 7. NCCMT Products and Services Registry of Methods and Tools Online Learning Opportunities Workshops Video Series Public Health+ Networking and Outreach
- 8. Presenters Dr. Melissa Mackay Dr. Kevin Parent
- 10. Access the Guidebook https://hdl.handle.net/10214/27017
- 36. ENGAGEMENT IS EVERYTHING Kevin Parent Ottawa Public Health
- 37. LEAVE YOUR EGO AT THE DOOR...
- 38. “HELPING PEOPLE MAKE SENSE OF THINGS IS A VERY DIFFERENT ACTIVITY THAN SIMPLY TELLING THEM WHAT IS HAPPENING.” - ED YONG
- 40. *THIS SLIDE IS A REMINDER THAT KEVIN IS OLD, SINCE THIS IS WHAT HE CONSIDERS RELEVANT POP CULTURE ENGAGE!
- 50. THE STORY OF BRUCE You mustn't be afraid to create opportunities to engage, darling...
- 55. QUESTIONS? Before you ask, no...I cannot give you Ryan Reynolds' phone number.
- 56. Share your story! • Are you using EIDM in your practice? We want to hear about it! • Email us: nccmt@mcmaster.ca • Need support for EIDM? Contact us for help! • Email us: nccmt@mcmaster.ca • We typically respond within 24 business hours 9
- 57. Webinar Feedback Your responses will be kept anonymous. Please indicate your level of agreement with the following: 1. Participating in the webinar increased my knowledge and understanding of evidence-informed decision making. 2. I will use the information from today’s webinar in my own practice. 3. Which of the following statements apply to your experience with the webinar today (check all that apply): □ The webinar was relevant to me and my public health practice □ The webinar was effectively facilitated □ The webinar had opportunities to participate □ The webinar was easy to follow along □ The webinar met my expectations Strongly agree Agree Undecided Disagree Strongly Disagree Strongly agree Agree Undecided Disagree Strongly Disagree
- 58. For more information: NCCMT website: www.nccmt.ca Contact: nccmt@mcmaster.ca