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NCLA
       October 6, 2011

      Kathy Schaftlein
Center for Creative Leadership
Your Leadership Brand

     What is it?
Your Leadership Brand Image
 Pick an image that represents your current work
  situation or where you are in your career.
 Image portrays something about how you see yourself
  professionally as well as how you think others would
  see you.
Your Leadership Brand Image
 Share with a partner why you chose the image.
 What does the image “say” about you?
 Partner shares what they see in the image.
Your Leadership Brand Image
 How does what you see in the image connect with
  what you’re doing and how you’re connecting with
  others when doing your best work?
 Select three words that would be your brand tagline
Employment Life Cycle

                               Exit

                  In Role(s)



      Entry/New
      hire
Selection Criteria
 Key competencies/skills for the role


 Fit with the company culture and group
What is the first impression you
present to an employer?
Candidate “Brand Presence”
 Resume


 Interviews


 Background checks
What is the purpose of a Resume?
Resumes
 Clear and concise

 Check format if submitting online

 Accomplishments/results

 Relevant to the job for which you are applying

 Accurate updated information

 Spell check please!
Interviews
 Scheduling – voicemail message & email address

 Appearance or phone presence

 Demonstrate you did your homework

 What is your goal in obtaining this role?

 Show interest in the organization and the role

 Turn off your cell, bring a pen, make eye contact

 Post interview follow-up
Background Checks
 Will your past behavior haunt you?

 References – what would they say?

 Former employers

 Online presence - Does it help or hinder you?
       Facebook/Twitter
       LinkedIn
       Six degrees of separation
Your Leadership Brand On the Job
 Describe a colleague you valued the most. Who would
  you always say you wanted to work with?
 If you manage – describe the employee you valued the
  most and why.
Your Leadership Brand On the Job
 Performance


 Approach to the work


 Relationships


 Reviews
Keys for Success
 Building and maintaining relationships
 Managing Change
 Problem solving – solution seeker
 Demonstrating initiative
 Accountability/dependability
 Learning agility
 Innovation/creativity
 Multiple roles/tasks
Moving ahead
 Know your career goals
 Take on more responsibility
 Network-outside & inside your org.
 Informational interviews
 Act and look the part for the next role
 Build your professional reputation
Leaving/exit strategy
 What legacy do you want to leave?


 Current employers = future references


 Leave a positive lasting impression.
Mary Schwartz




CCL Senior Librarian 1993-2011

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Your Leadership Brand

  • 1. NCLA October 6, 2011 Kathy Schaftlein Center for Creative Leadership
  • 2. Your Leadership Brand What is it?
  • 3. Your Leadership Brand Image  Pick an image that represents your current work situation or where you are in your career.  Image portrays something about how you see yourself professionally as well as how you think others would see you.
  • 4. Your Leadership Brand Image  Share with a partner why you chose the image.  What does the image “say” about you?  Partner shares what they see in the image.
  • 5. Your Leadership Brand Image  How does what you see in the image connect with what you’re doing and how you’re connecting with others when doing your best work?  Select three words that would be your brand tagline
  • 6. Employment Life Cycle Exit In Role(s) Entry/New hire
  • 7. Selection Criteria  Key competencies/skills for the role  Fit with the company culture and group
  • 8. What is the first impression you present to an employer?
  • 9. Candidate “Brand Presence”  Resume  Interviews  Background checks
  • 10. What is the purpose of a Resume?
  • 11. Resumes  Clear and concise  Check format if submitting online  Accomplishments/results  Relevant to the job for which you are applying  Accurate updated information  Spell check please!
  • 12. Interviews  Scheduling – voicemail message & email address  Appearance or phone presence  Demonstrate you did your homework  What is your goal in obtaining this role?  Show interest in the organization and the role  Turn off your cell, bring a pen, make eye contact  Post interview follow-up
  • 13. Background Checks  Will your past behavior haunt you?  References – what would they say?  Former employers  Online presence - Does it help or hinder you?  Facebook/Twitter  LinkedIn  Six degrees of separation
  • 14. Your Leadership Brand On the Job  Describe a colleague you valued the most. Who would you always say you wanted to work with?  If you manage – describe the employee you valued the most and why.
  • 15. Your Leadership Brand On the Job  Performance  Approach to the work  Relationships  Reviews
  • 16. Keys for Success  Building and maintaining relationships  Managing Change  Problem solving – solution seeker  Demonstrating initiative  Accountability/dependability  Learning agility  Innovation/creativity  Multiple roles/tasks
  • 17. Moving ahead  Know your career goals  Take on more responsibility  Network-outside & inside your org.  Informational interviews  Act and look the part for the next role  Build your professional reputation
  • 18. Leaving/exit strategy  What legacy do you want to leave?  Current employers = future references  Leave a positive lasting impression.
  • 19. Mary Schwartz CCL Senior Librarian 1993-2011

Editor's Notes

  1. You carry your leadership brand with you throughout your professional life.
  2. Let’s start with entry into a new organization or role. You and the hiring manager are looking for a good match between the role requirements and the candidate. Also a part of the good match is the right fit in terms of the environment. Team based, hierarchical org, Let’s say you find a role you think is a good match for your skills and interests and the org is a good place for you to be. Now you apply for the role to find out more about the opportunity and the organization.
  3. This is your first opportunity to present yourself to a potential new employer or boss. All three of these tell a story about you. They should deliver a consistent message about you.
  4. How many of you have an updated resume right now? How often should you update it? When is a good time to update your resume? Does your resume accurately reflect your brand?Email address contact infoFont that can be easily readDon’t use company jargon
  5. Cell phone calls, eating, arriving late, angerVoicemail message
  6. Now you’ve landed that dream job and you are in role. Does this description match the leadership brand you created for yourself in the first activity?
  7. Why do you want this role?, have a game plan
  8. We miss her but she is a reminder to us of what leadership is all about.