The presentation was a workshop at Evolve 2014: the annual event for the voluntary sector in London on Monday 16 June 2014.
This presentation was given by Neil Fedden (Associate NCVO), Peter Rimmer (Children's Society) and Laura Rawnsley (Transformation Director - Children's Society). The need for change was discussed as well as the Lean philosophy (elimination of information waste).
Find out more about the Evolve Conference from NCVO: http://www.ncvo.org.uk/training-and-events/evolve-conference
1. Workshops
PM5: Operating efficiency: the
lean charity
Neil Fedden, Associate, NCVO
Peter Rimmer, Children’s Society
Laura Rawnsley, Transformation Director,
Children’s Society
2.
3. Why the need to change?
The need to improve
Improve
Do nothing
Decline
Time
Improvement
Company X
Competitor
If you do nothing then you will fall behind your competition as they improve !!!
26. Building Sustainable Change
at
The Children’s Society
NCVO Conference 16 June 2014
Laura Rawnsley – Transformation Director
Peter Rimmer – Head of Organisational Change
27. Our vision
A country where children are free from disadvantage
Our Mission
We fight for change, supporting disadvantaged
children to have better lives
Our Values
Brave, Ambitious, Supportive, Trusted
Who we are…
28. ...and some key facts.
• TCS was founded in 1881 and has a long association with the Church of
England.
• We are one of the traditional ‘big 5’ children’s charities in the UK which
includes NSPCC, Barnardos, Action for Children and Save the Children.
• Our new CEO, Matthew Read, joined The Children’s Society in June 2012.
• We deliver approximately 100 services across England, working with 23,159
children in the last year, 14,775 of those at a sustained level.
• We also have a significant policy and increasingly prominent campaigning
aspect to our work. The outcomes of which have impacting on over 350,000
more children.
• We employ approximately 1200 staff, manage 10,800 volunteers and have an
annual turnover is approximately £46m.
• In 2012 we embarked on a three year change programme to enable to
organisation to achieve its ambitions.
29. Prior to the change programme we faced a
number of challenges…
External Challenges
• A cluttered children’s
charity market
• The need for a clear
message about what we do
and what we stand for
• A reduction in
commissioning activity
across the sector
• A need to differentiate
ourselves from our
competitors
• A need to engage our
supporters with any specific
issues and beneficiaries
Internal Challenges
• Need for more joined up working
• Need for better IT systems
• Need to provide better value for
money for supporters
• Need to increase the scale of our
work through campaigning – sharing
information with a wider audience
30. To address this we set about achieving the
following objectives.
Integrated
structures and ways
of working
Performance
measurement and
reporting
Improved IS
infrastructure and
systems
Better talent
management and
development
A refreshed brand
More efficient
processes
Continuous
improvement and
innovation
Integrated income
generation
The
Transformation
Programme
1
2
3
4
5
6
7
8
31. Which has delivered the following changes to
date...
• A refreshed Mission, Vision and Values
• A revised Brand
• A new operating model with locally integrated working set up in three
areas of the highest need in England
• An outcomes framework and suite of evaluation tools
• A suite of leadership development interventions for all senior managers
• A IS suite of systems that supports responsiveness and mobility
• A dedicated PMO and a suite of tools and techniques used throughout
the organisation to deliver ongoing key initiatives
• A piloted approach and methodology for radical innovation and CI
32. ...and achieved some significant outcomes.
• 20% (70-90%) increase in alignment of our work to our outcomes
• 5% (75-80%) increase in overall staff satisfaction
• 18% (73-91%) increase in volunteer satisfaction
• 15% increase in the staff’s confidence in leadership
• 23% increase in effective communications from line managers
• 2% recurring annual savings delivered through more efficient structures
• 3% increase in practitioner productivity /effectiveness
34. We faced a number of organisational issues we
could not ignore…
• Language – Staff really struggled with commonly used change
language and methodologies
• Data – Data management and data quality is not strong across the
sector which posed significant problems
• Skills – There was a need for significant coaching in parts of the
organisation on how to deliver the aspects of the change.
• Insights – Strategic insight was largely based in individual or team
skill sets with a lack of organisational processes to systematically
harness ‘insights’ for the whole organisation
• Silo’s – There was a lack of and understanding between teams on
how their work and processes crossed team boundaries.
1
36. Through our approach we have acquired a
number of insights and solutions along the way.
Top Down Approach
• Form a dedicated team
to manage change
outside of BAU
• Build senior level
governance around a
cross organisational
programme structure
• Identify key talent and
second to lead on the
initiatives & build skills
• Agree a set of design
principles before
commencing on
delivering the change
• Tie the change initiatives
into the strategic
direction and corporate
outcomes
Sustainable
Change
Bottom Up Approach
• Focus on a discrete area
to build a detailed
analysis and business
case
• Involve local staff in the
setting of plans and
strategies for local
working
• Build a network of change
agents across the
organisation to help drive
engagement with the
change
• Engage service users with
designing what needs to
change at a local level
37. We adopted a framework of how to analyse
how we would approach our change journey
Market realities and
external environment
Our framework
Based on our
organisational
theory of change
Driven through
our outcomes
framework
Primary data
available on local
needs
Local intelligence
and knowledge
Competitor and market analysis
Local policy priorities
Partnership opportunities
1
38. …and used a nuanced approach on how to
approach each issue.
Sustainable ChangeEnterprise
Wide Change
• Refreshed brand
• Talent
management &
development
• Performance
measurement
and reporting
Local Operational Change
• Integrated structures and ways of working
• More efficient processes
• Integrated Income Generation
2
39. And took time to enable sustainable innovation
and growth to be developed.
Year 1
• Establish the organisations strategy
and set the framework for change
Year 2
• The change is tested through
pathfinder sites improving and
embedding operational practices
Year 3
• Organisations ability to innovate and
grow is scaled up
Our Route to
sustained Innovation
and growth
3
40. What next for The Children’s Society…
• Continue to change manage the programme outputs through BAU to
maximise the benefits
• Scale up localised change and learning accross the whole
organisation
• Deliver against our growth agenda by further developing our
strategic and operational learning to date
• Look to other areas where we can now adopt an enterprise wide
approach such as process improvement and efficiency improvement
initiatives
1
SAY: “Must give it time to stabilize, cannot kaizen kaizen kaizen…
Put metrics in place to make sure a process is improving or stabilized.”
We have a relatively even split of income between Voluntary and Contractual income with significant ambition to grow both over the next three years.
We have a relatively even split of income between Voluntary and Contractual income with significant ambition to grow both over the next three years.
In late 2012 the Children’s Society launched its 2013-16 strategy, with bold plans to tackle Child Poverty and Adolescent Neglect, Increase our income and Transform the organisation.
To support this the organisation embarked on a three year change programme to fundamentally alter the way the organisation operates
Language – Staff really struggled with commonly used change language and methodologies, in some cases this bordered on resentment of certain words that needed time to overcome
Data – Data management and data quality is not strong across the sector which posed significant problems both with analysing the problems and engaging staff in working with the Transformation team in the first instance.
Transparency – There was a lack of transparency and understanding between directorates on the continuity of processes across team boundaries. Changing view points to look at problems from an organisational level took some people out of their comfort zones
Coaching – There was a need for significant coaching in parts of the organisation on all aspects of the change we were implementing. This has slowed down the pace of the process but it has been key in embedding the understanding beyond the transformation tea,
Insights – Strategic insight was largely based in individual skill sets and methods of combining, sharing and making key decisions based on this insight proved difficult