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PM2: Explaining your impact 
Shehnaaz Latif, Charities Evaluation 
Service 
Joy Dobbs, NCVO 
#TRUSTEECONF2014
What are the challenges of explaining impact? 
#TRUSTEECONF2014
impact evaluation output 
input indicator outcome 
milestones monitoring activity 
theory of change process 
#TRUSTEECONF2014
Theory of change – a whistlestop tour! 
An example 
For more info: www.ces-vol.org.uk/toc 
#TRUSTEECONF2014
Theory of change – a whistlestop tour! 
‘An explanation of why a particular way of working will be effective, 
showing how change happens in the short, medium and long term to 
achieve intended aims.’ 
- Description of how an initiative works 
- Map showing connections between outputs and outcomes 
- Explanation of links between levels of change 
- Explanation of complexity of change 
- Plausible explanation of achievable outcomes 
#TRUSTEECONF2014
The theory of change should be clear, useful and have buy-in. 
You can help achieve this by: 
- Participatory activities, such as group discussion 
- Building consensus through workshop activity, and 
subsequent revision through face to face, email, etc. 
- A clear grounding in the context 
- Sufficient allocated time to carry out a genuinely reflective 
process 
- Senior management support 
- Allocating necessary resources 
#TRUSTEECONF2014
Alternative approaches include: 
- logic model 
- CES planning triangle © 
#TRUSTEECONF2014
Let’s have a go! 
#TRUSTEECONF2014
Code of good impact practice 
#TRUSTEECONF2014
Code of good impact practice 
• Part of Inspiring Impact initiative 
work on impact leadership 
http://inspiringimpact.org/ 
• Aim: organisations are clearer about what 
constitutes good impact practice and can plan a 
journey for how to get there 
• How: by setting out 
– a cycle of impact practice 
– a series of high-level principles 
for organisations to apply in focusing on their impact. 
#TRUSTEECONF2014
Code of good impact practice (CoGIP) 
• Primarily directed at senior staff and trustees of 
charities and social enterprises 
• Accessible to people who aren’t measurement 
experts, not focussed particularly on 
measurement 
• Was developed amongst impact professionals and 
widely consulted on across the non-profit sector 
• Provide a consistent framework that others can 
use too e.g. commissioners/funders 
#TRUSTEECONF2014
CoGIP: cycle of impact practice 
Based on the Inspiring Impact cycle of the four main areas of 
activity that make up impact practice 
Plan/Do/Assess/Review (see diagram) 
Plan 
- Identify your desired impact and how to deliver it 
- Understand what to measure about your impact, identify the 
information you need and how to collect it 
#TRUSTEECONF2014
CoGIP: Principles 
Eight principles, for each is: brief description, explanation of why 
it is important and some ideas about how to implement it. 
1. Take responsibility for impact and encourage others to do so 
too. 
2. Focus on purpose. 
3. Involve others in your impact practice. 
4. Apply proportionate and appropriate methods and resources. 
#TRUSTEECONF2014
CoGIP: Principles cont’d) 
5. Consider the full range of the difference you actually 
make. 
6. Be honest and open. 
7. Be willing to change and act on what you find. 
8. Actively share your impact plans, methods, findings 
and learning 
#TRUSTEECONF2014
CoGIP: other useful resources 
- Code complement the Funders’ Principles and Drivers of 
Good Impact Practice 
- Code underpinned by the step-by-step self-assessment 
tool, Measuring Up! 
- Putting the Code into Practice (July 2014) based on 
forums of people working on impact 
#TRUSTEECONF2014
Measuring Up! 
A step-by-step, self-assessment tool for third sector 
organisations that reviews their capacity to plan, evidence, 
communicate and learn from the difference they make. 
#TRUSTEECONF2014
Measuring Up! 
www.inspiringimpact.org 
#TRUSTEECONF2014
Shehnaaz Latif 
shehnaaz@ces-vol.org.uk 
Joy Dobbs 
joy.dobbs@ncvo.org.uk 
#TRUSTEECONF2014
NCVO/BWB Trustee 
Conference 2014 
Developing exceptional 
governance 
#TRUSTEECONF2014
Inspirational governance 
Sir Peter Bazalgette, Chair, Arts Council England 
Chloe Donovan, Young Trustee, Step Up to Serve 
Alice Maynard, Director of Association of Chairs 
and Director of Future Inclusion 
#TRUSTEECONF2014
NCVO/BWB Trustee 
Conference 2014 
Developing exceptional 
governance 
#TRUSTEECONF2014

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Explaining your impact

  • 1.
  • 2. PM2: Explaining your impact Shehnaaz Latif, Charities Evaluation Service Joy Dobbs, NCVO #TRUSTEECONF2014
  • 3. What are the challenges of explaining impact? #TRUSTEECONF2014
  • 4. impact evaluation output input indicator outcome milestones monitoring activity theory of change process #TRUSTEECONF2014
  • 5. Theory of change – a whistlestop tour! An example For more info: www.ces-vol.org.uk/toc #TRUSTEECONF2014
  • 6. Theory of change – a whistlestop tour! ‘An explanation of why a particular way of working will be effective, showing how change happens in the short, medium and long term to achieve intended aims.’ - Description of how an initiative works - Map showing connections between outputs and outcomes - Explanation of links between levels of change - Explanation of complexity of change - Plausible explanation of achievable outcomes #TRUSTEECONF2014
  • 7. The theory of change should be clear, useful and have buy-in. You can help achieve this by: - Participatory activities, such as group discussion - Building consensus through workshop activity, and subsequent revision through face to face, email, etc. - A clear grounding in the context - Sufficient allocated time to carry out a genuinely reflective process - Senior management support - Allocating necessary resources #TRUSTEECONF2014
  • 8. Alternative approaches include: - logic model - CES planning triangle © #TRUSTEECONF2014
  • 9. Let’s have a go! #TRUSTEECONF2014
  • 10. Code of good impact practice #TRUSTEECONF2014
  • 11. Code of good impact practice • Part of Inspiring Impact initiative work on impact leadership http://inspiringimpact.org/ • Aim: organisations are clearer about what constitutes good impact practice and can plan a journey for how to get there • How: by setting out – a cycle of impact practice – a series of high-level principles for organisations to apply in focusing on their impact. #TRUSTEECONF2014
  • 12. Code of good impact practice (CoGIP) • Primarily directed at senior staff and trustees of charities and social enterprises • Accessible to people who aren’t measurement experts, not focussed particularly on measurement • Was developed amongst impact professionals and widely consulted on across the non-profit sector • Provide a consistent framework that others can use too e.g. commissioners/funders #TRUSTEECONF2014
  • 13. CoGIP: cycle of impact practice Based on the Inspiring Impact cycle of the four main areas of activity that make up impact practice Plan/Do/Assess/Review (see diagram) Plan - Identify your desired impact and how to deliver it - Understand what to measure about your impact, identify the information you need and how to collect it #TRUSTEECONF2014
  • 14. CoGIP: Principles Eight principles, for each is: brief description, explanation of why it is important and some ideas about how to implement it. 1. Take responsibility for impact and encourage others to do so too. 2. Focus on purpose. 3. Involve others in your impact practice. 4. Apply proportionate and appropriate methods and resources. #TRUSTEECONF2014
  • 15. CoGIP: Principles cont’d) 5. Consider the full range of the difference you actually make. 6. Be honest and open. 7. Be willing to change and act on what you find. 8. Actively share your impact plans, methods, findings and learning #TRUSTEECONF2014
  • 16. CoGIP: other useful resources - Code complement the Funders’ Principles and Drivers of Good Impact Practice - Code underpinned by the step-by-step self-assessment tool, Measuring Up! - Putting the Code into Practice (July 2014) based on forums of people working on impact #TRUSTEECONF2014
  • 17. Measuring Up! A step-by-step, self-assessment tool for third sector organisations that reviews their capacity to plan, evidence, communicate and learn from the difference they make. #TRUSTEECONF2014
  • 19. Shehnaaz Latif shehnaaz@ces-vol.org.uk Joy Dobbs joy.dobbs@ncvo.org.uk #TRUSTEECONF2014
  • 20. NCVO/BWB Trustee Conference 2014 Developing exceptional governance #TRUSTEECONF2014
  • 21. Inspirational governance Sir Peter Bazalgette, Chair, Arts Council England Chloe Donovan, Young Trustee, Step Up to Serve Alice Maynard, Director of Association of Chairs and Director of Future Inclusion #TRUSTEECONF2014
  • 22. NCVO/BWB Trustee Conference 2014 Developing exceptional governance #TRUSTEECONF2014

Editor's Notes

  1. As people arrive 9.30 – 10am
  2. As people arrive 9.30 – 10am
  3. As people arrive 9.30 – 10am
  4. As people arrive 9.30 – 10am