The introduction to the social media panel at the National Environmental Health Association Annual Educational Conference 2009

1. Environmental Health in a Social
Media World
Mia Zmud, NuStats
Steve Lipton, Biotest Services Inc.
Ed Rivers, Catawba County Environmental Health
Heather Brink, National Center for Health Marketing
NEHA 73rd Annual Educational Conference
June 22, 2009

2. What We’ll Cover
• Why should X Government care?
I
• What is it?
• What can it do?
– Federal (e-Health Marketing, CDC)
– Local EH (twitter, Catawba EH Department)
• Q&A
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3. Web 2.0
Web 1.0 Web 2.0
• Read-only Content • User-Generated Content
• Eyeballs • Hands
• Stickiness • Syndication
• Editors • Buzz
• Personal Websites • Blogging
• Centralized • Crowdsourcing
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4. Web 2.0 Defined
• Collection of tools that allow people to
build social and business connections
WEB 2.0
that go beyond traditional
communication/marketing techniques
• Enables rapid and ubiquitous
information sharing
• Provides opportunities for online
collaboration
• Heavy social media component
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5. Social Media: Tiny Villages
The Advocates Villages
The Popular Villages MyStarbucksIdeas,
The Niche Villages
Obama.com
Facebook, Twitter, MySpace, TeacherTube, GodTube,Sphinn,
YouTube, Flickr Dogster, Catster, Hugg,
SecondLife
The Business Villages
Linked-In, SlideShare
The Informational Villages
The Cool Villages
Wikipedia, Del.icio.us, StumbleUpon,
Vimeo, Twine, Meebo, Skype Digg, Technorati, Reddit, Newsvine,
Propeller, Yelp, Yahoo!, Answers
The Anything-you-want Villages
Ning, Tumblr
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6. ally Using
Who’s Re
Social Media?
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7. Fast and Mobile Connections
2000 2008
5% With broadband at home 58%
50% Own cell phones 82%
Source: Pew Internet & American Life Project
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8. Internet use is UP
• 74% of ADULTS in U.S. use Internet
– Up from 46% in 2000
• 93% of TEENS 12-17 use Internet
– Up from 73% in 2000
• 87% of PARENTS of teens go online
Source: Pew Internet & American Life Project
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9. Still a Phenomenon of Youth
• In past 4 years, share of Adult Internet
Users with a profile has grown 4 times!
– 8% in 2005
– 35% in 2008
• At the core, social networking is still a
phenomenon of youth
– 78% 18-24 or younger with a profile
• Overall, personal use > professional use
Source: Pew Internet & American Life Project
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10. INC.500 are Adopting It very Quickly
60%
57%
55%
52%
50%
42%
40% 39% 2007
38%
36% 2008
35%
33%
31%
30%
30%
20%
16%
10%
0%
Social Message/Bulletin Blogging Online Video Podcasting Wikis
Networking Boards
Source: University of Massachusetts Dartmouth Center for Marketing Research
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11. How about the Government
• Lagging behind, but there’s “early adopters”
• Using it to manage public identity; create
loyalty and trust; meet missions
– Extend public outreach/public involvement
– Create dialogue
– Ideate and innovate
– Monitor external buzz
– Foster efficiencies in the workplace
• More inclusive, less risk-adverse organizational culture
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12. Getting Started
• Monitor social media to find out what
public/stakeholders are saying
• Participate in discussions; don’t control
S oial Me
c dia
• Create a place for them to discuss you
• Invite them to participate; give a reason
• Learn from the negative
• Channel discussions into relevant ideas
• Leverage analytics to digest information
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13. Contact Us!
Mia Zmud mia@nustats.com
Steve Lipton sjlipton@biotestservices.com
Heather Brink fpw1@cdc.gov
Ed Rivers ed@catawbacountync.gov
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