The Digital R&D Fund for Arts and Culture is a partnership between the Arts Council England, Arts & Humanities Research Council (AHRC) and NESTA to support arts and cultural organisations across England who want to work with digital technologies to expand their audience reach and engagement and/or explore new business models. Cultural Cloud is a digital space for artists to upload their artwork onto a web portal where both recognised curators and public audiences will vote for the works they like.

1. 1. What is your project? What are you trying to achieve?
CULTURE CLOUD is open to UK
based artists of all levels to
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upload their artwork onto a web
portal where both recognised add a picture
curators and public audiences
will vote for the works they like.
The most popular and intriguing
will be exhibited at New Art
Exchange in August 2012.

2. 2. What will your project deliver?
Products and Knowledge Research
services and skills outputs
• CULTURE CLOUD • Greater understanding • Project report, evaluation
aims to connect and and use of the social and feedback for project
empower national and media. partners and wider
international audiences communities of interest.
to share, curate, acquire • Furthering
art using an interactive understanding of the UK • Data on digital engagement
digital platform. visual art scene for amongst audiences and
artists, curators and cultural workers;
• New business model audiences.
with an e-commerce • Symposium on digital R&D;
platform to buy and sell • Developing new model
art for curation and • Academic papers and
• Public exhibition at New engaging audiences. presentations on project
Art Exchange. insights;

3. 3. Who is in your R&D team? How are you working together
to make the project happen?
Arts / Cultural Organisation: CULTURE Technology provider: Art
CLOUD is supported by FACT, Asian Triennial Finder, contributing to interviews and
Manchester, Next Level Projects, Arts discussions and providing relevant web
Admin, Format Festival / Derby data.
Quad, PRIMARY, Midlands Arts Centre
Insert Cornerhouse
(MAC),
Research Partners: Birmingham City Others: East Midland Visual Arts
University, online presence and social media network, National Turning Point
dissemination of project evaluation process and Network
engagement.

4. 4. What are you learning and developing that could be of
value to the sector?
Value to the Wider sector:
• Providing an interactive platform which engages international audiences.
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• Offering an innovative method for developing revenue and profile for artists.
• Offering an innovative method for developing revenue and profile for venues.
• Developing professional relations and networks between arts professionals.
• Promoting the sale of art and developing a collectors market.
Public Benefit:
• Enabling the public to view, purchase and enjoy art by a vast range of audiences.
• Empowering audiences to engage with public galleries thus building their confidence to access
art and arts venues.
• Building public knowledge and appreciation of artistic practice.

5. 5. Where are you in terms of your project’s development?
Completed work, Still to do: Challenges
Lack of engagement and
Responsibilities Ongoing marketing for the
interaction from the public,
established between next stages of the project
partners. Transparency of decision
Exhibition development
making process
Development of Phase Media Launch (x 2)
One websitesInsert
Production of limited
Phase One marketing edition prints.
campaign
Over 300 submissions!
Evaluate
Develop Develop Live to
Project launch audience
and test and test market
data