Presentation by Zipcar's Frerk-Malte Feller from event at Nesta, Collaborative Consumption: New business models. This one-day summit investigated the range of business models being used by Collaborative Consumption businesses around the world.

1. Road Trip – Zipcar’s journey
from a niche idea to a global
company
Frerk-Malte Feller, President Europe, 16 March 2012
[1]

2. The Zipcar Road Trip
 the idea
 the business
 the future
[2]

3. Zipcar’s Genesis – Mobility Dream & Nightmare
Non-Car Owners Car Owners
Public Transit Car
Inspection
Insurance
Rental parking
Taxis CAR PAYMENT
Cheaper at Times, but Convenient at Times, but
a Hassle and Inflexible Expensive and Inefficient
Needed: A New Transportation Option for City Dwellers
[3]

4. Zipcar’s Solution: Cost Savings, Convenience & Impact
Financial Freedom
Environmental
Impact
19% of HH budget (avg.) 6% of HH budget (Zipster)
Transportation Transportation
All other All other
Community Impact
(1,600 lbs) CO2
x
500,000
=
800,000,000 / yr
[4]

5. Zipcar at a Glance
How
3.5 Million
Reservations
in 2010 1. join 2. reserve 3. unlock 4. drive
Who Where
650,000+ “Zipsters”
9,000 Cars
17 Major Metropolitan Areas
250 College Campuses
˘
zip • ster (zip’ster) n: Slang
One who uses Zipcar. A gender neutral term for a 10 Million Drivers Live within
person (or people: Zipsters) who believes in cost-
effective mobility solutions that are good for the 10 Minutes of a Zipcar
planet and easy on the wallet.
[5]

6. We Are Well On Our Way to 1 Million Members!
1,000
900
800
700
600
500
400
300
200
100
0
2005 2006 2007 2008 2009 2010 2011 2012
[6]

7. 2011 Key Metrics
Ending Members Revenue per Vehicle per Day
(000s) (Millions)
673 63
540 59
2010 2011 2010 2011
Revenue Adjusted EBITDA (1)
($ Millions) ($ Millions)
242 10.9
186
4.2
2010 2011 2010 2011
[7]

8. [8]

9. Collaborative Consumption - 2008
[9]

10. Partnerships with Wheelz & Ford
 Top 5 car manufacturer globally teams  Innovative P2P start-up teams up with
up with leading car sharing operator leading car sharing operator
 The deal  The deal
– 1.000 cars for Zipcar University – Strategic investment in Wheelz
– 1 mm drive hours, at $1 discount – Focus on university population
– ‘Students with Drive’ grant program  Benefits for Wheelz
 Benefits for Ford – Tapping into Zipcar’s 12 years
– Participate in business model of future experience, 100M+ minutes driven
– Access to young demographic – $13.7M Series A Funding for growth
 Benefits for Zipcar  Benefits for Zipcar
– Strategic alignment with car – Strategic partnership with innovative,
manufacturer complementary offering
– Access to new attractive models – Access to external innovation, aside of
internal innovation
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11. And More Open Road Lies Ahead!
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