NFC and RFID empower consumers
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Presentation by Duncan Carmichael of Agriyork400 Ltd. at the June 2014 NFC Forum Tap Into NFC Developer Event.
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NFC and RFID empower consumers
- 1. NFC and RFID Brand protection by the consumer Duncan Carmichael June 17, 2014| Edinburgh
- 2. Allow Consumers to confirm brand authenticity • First system which empowers consumers at the point of sale to confirm product is genuine • RFID tag is unique and is tamperproof • Manufacturer sees immediate update of tag database when the consumer taps the tag using the custom phone App.
- 4. Tag has unique ID
- 5. Components of a “System” • RFID Tags • RFID Reader • Application • Database NTAG
- 8. Follow a tag anywhere Yorkshire Manchester Hamburg Consett
- 9. Phone user inputs information directly onto secure database
- 10. Consumers can send inputs to database Direct messaging from buyer/browser to retailer/manufacturer
- 11. NTAG - RFID asset tracking
- 12. Tap the RFID Tag NTAG
- 13. Track the movement of a single tag 15/02/2013 08:38:47 18929b2b379040 7587631320 East Common Lane, Selby, North Yorkshire YO8, UK 53.776736 - 1.049074 15/02/2013 08:51:24 18929b2b379040 7587631320 Heck and Pollington Lane, Goole DN14, UK 53.680833 - 1.098372 Doncaster 5 Minutes north 15/02/2013 08:53:12 18929b2b379040 7587631320 Heck and Pollington Lane, Goole DN14, UK 53.680833 - 1.098372 Doncaster Station 15/02/2013 08:57:27 18929b2b379040 7587631320 Doncaster Centre, X2, Doncaster, South Yorkshire DN1, UK 53.522082 - 1.138374 Doncaster South 15/02/2013 09:25:50 18929b2b379040 7587631320 64, Newark, Nottinghamshire NG23, UK 53.136383 - 0.780355 Newark Northgate 15/02/2013 10:54:00 18929b2b379040 7587631320 Stagg Hill, EN6, UK 51.679504 - 0.171186 Emirates 15/02/2013 11:03:10 18929b2b379040 7587631320 Goods Way, London Borough of Camden, N1C, UK 51.534978 -0.12351 Kings Cross 15/02/2013 11:30:15 18929b2b379040 7587631320 187-199 Grays Inn Road, London, Greater London WC1X 8UL, UK 51.52606 - 0.117672 Grays Inn 15/02/2013 11:30:33 18929b2b379040 7587631320 187-199 Grays Inn Road, London, Greater London WC1X 8UL, UK 51.52606 - 0.117672 Grays Inn 139 Grays Inn Road, London, Database Updated by reads
- 14. Social networking between consumers 26/02/2014 13:34:07 0436b6ca0e2081 7587631320 A43, Towcester, Northamptonshire NN12, UK 52.084387 - 1.022776 26/02/2014 13:36:37 0436b6ca0e2081 7914765773 3 Kennel Road, Towcester, Northamptonshire NN12, UK 52.08039 - 0.997961 belinda 26/02/2014 13:39:59 0436b6ca0e2081 7914765773 3 Kennel Road, Towcester, Northamptonshire NN12, UK 52.08039 - 0.997961 belinda 26/02/2014 13:59:13 04734c614e2380 7914765773 3 Kennel Road, Towcester, Northamptonshire NN12, UK 52.080414 - 0.997953 Jerry Item is transferred to new “owner” BELINDA RECEIVES Item
- 15. Track the movement of a single tag 15/02/2013 08:38:47 18929b2b379040 7587631320 East Common Lane, Selby, North Yorkshire YO8, UK 53.776736 - 1.049074 15/02/2013 08:51:24 18929b2b379040 7587631320 Heck and Pollington Lane, Goole DN14, UK 53.680833 - 1.098372 Doncaster 5 Minutes north 15/02/2013 08:53:12 18929b2b379040 7587631320 Heck and Pollington Lane, Goole DN14, UK 53.680833 - 1.098372 Doncaster Station 15/02/2013 08:57:27 18929b2b379040 7587631320 Doncaster Centre, X2, Doncaster, South Yorkshire DN1, UK 53.522082 - 1.138374 Doncaster South 15/02/2013 09:25:50 18929b2b379040 7587631320 64, Newark, Nottinghamshire NG23, UK 53.136383 - 0.780355 Newark Northgate 15/02/2013 10:54:00 18929b2b379040 7587631320 Stagg Hill, EN6, UK 51.679504 - 0.171186 Emirates 15/02/2013 11:03:10 18929b2b379040 7587631320 Goods Way, London Borough of Camden, N1C, UK 51.534978 -0.12351 Kings Cross 15/02/2013 11:30:15 18929b2b379040 7587631320 187-199 Grays Inn Road, London, Greater London WC1X 8UL, UK 51.52606 - 0.117672 Grays Inn 15/02/2013 11:30:33 18929b2b379040 7587631320 187-199 Grays Inn Road, London, Greater London WC1X 8UL, UK 51.52606 - 0.117672 Grays Inn 139 Grays Inn Road, London,
- 16. Map the location of a tag
- 17. Phone ID hidden – Consumer’s choice
- 18. Asset Location via RFID and NFC
- 19. Tap the RFID Tag NTAG
- 20. Track the movement of a single tag 15/02/2013 08:38:47 18929b2b379040 7587631320 East Common Lane, Selby, North Yorkshire YO8, UK 53.776736 - 1.049074 15/02/2013 08:51:24 18929b2b379040 7587631320 Heck and Pollington Lane, Goole DN14, UK 53.680833 - 1.098372 Doncaster 5 Minutes north 15/02/2013 08:53:12 18929b2b379040 7587631320 Heck and Pollington Lane, Goole DN14, UK 53.680833 - 1.098372 Doncaster Station 15/02/2013 08:57:27 18929b2b379040 7587631320 Doncaster Centre, X2, Doncaster, South Yorkshire DN1, UK 53.522082 - 1.138374 Doncaster South 15/02/2013 09:25:50 18929b2b379040 7587631320 64, Newark, Nottinghamshire NG23, UK 53.136383 - 0.780355 Newark Northgate 15/02/2013 10:54:00 18929b2b379040 7587631320 Stagg Hill, EN6, UK 51.679504 - 0.171186 Emirates 15/02/2013 11:03:10 18929b2b379040 7587631320 Goods Way, London Borough of Camden, N1C, UK 51.534978 -0.12351 Kings Cross 15/02/2013 11:30:15 18929b2b379040 7587631320 187-199 Grays Inn Road, London, Greater London WC1X 8UL, UK 51.52606 - 0.117672 Grays Inn 15/02/2013 11:30:33 18929b2b379040 7587631320 187-199 Grays Inn Road, London, Greater London WC1X 8UL, UK 51.52606 - 0.117672 Grays Inn 139 Grays Inn Road, London, Follow on Tag
- 21. Allow Consumers to confirm brand authenticity • First system which empowers consumers at the point of sale to confirm product is genuine • RFID tag is unique and is tamperproof • Manufacturer sees immediate update of tag database when the consumer taps the tag using the custom phone App.
- 22. Questions: See me later Duncan Carmichael
Editor's Notes
- Nokia, ( and Samsung Galaxy ) phones are already using RFID tags in what is know as Near Field Communications (NFC)